Fast Food Targeting Black Kids in US

Yahoo! News, November 17, 2014

Fast-food restaurants in the United States are “disproportionately” targeting black children and kids in middle-income and rural areas, according to a newly published study.

Researchers at Arizona State University and University of Illinois at Chicago looked at 6,716 fast-food outlets nationwide to check the extent of indoor and outdoor marketing aimed at youngsters.

Marketing towards children ranged from free toys to ads featuring sports celebrities and cartoon characters, as well as play areas and promotions for kids’ birthday parties.

“Majority black communities, rural areas and middle-income communities are disproportionately exposed (to child-directed marketing) and specifically to indoor displays of kids’ meal toys, a popular strategy among chain restaurants,” the study said.

“In light of these findings, it is important to urge the fast-food industry to limit children’s exposure to marketing that promotes consumption of unhealthy food choices.”

{snip}

Topics:

Share This

We welcome comments that add information or perspective, and we encourage polite debate. If you log in with a social media account, your comment should appear immediately. If you prefer to remain anonymous, you may comment as a guest, using a name and an e-mail address of convenience. Your comment will be moderated.