Paint Company Sued for Racial Discrimination After It ‘Named Brown Hues After Black Employee’

Joshua Gardner, Daily Mail (London), June 30, 2014

A black New Jersey man is suing his former employer Benjamin Moore for discrimination after he says the paint company named two brown paint tones after him.

Clinton Tucker’s suit claims he was given the boot in March after he repeatedly complained about the colors Tucker Chocolate and Clinton Brown.

Tucker alleges one of the colors was a part of the company’s Williamsburg Collection, a project he helped market.

‘Despite [Tucker’s] repeated complaints and protestations to BM management about these appallingly racial color names, no action was ever taken by Benjamin Moore to change the names of these colors,’ reads the suit.

The color remained on the Benjamin Moore website as of Sunday, where its description suggests the name has its origin in Colonial Williamsburg.

‘Capturing the 1798 color requested by St. George Tucker for his home facing Courthouse Green, this deep brown is classic and understated,’ reads the site.

Regardless of its purported beginnings, ‘being a black man named Clinton Tucker, the plaintiff found this [color name] to be extremely racially offensive’

What’s more, ‘when this was mentioned at a meeting with at least eight people including his supervisor, this was met with awkward silence.’

It was part of what the plaintiff is claiming was a culture of racial insensitivity and even outright aversion.

‘In addition, BM has a color called Clinton Brown,’ reads the suit. ‘A BM employee pointed this out to the plaintiff and thought it was funny.’

The suit notes that Benjamin Moore also has a paint color called Confederate Red ‘offensively described by Benjamin [Moore] as a “timeless and enduring classic.”‘

Tucker believes that he was denied opportunities to advance because of his race ‘despite spending countless hours in the office’ and that his ‘two white, blonde-haired and blue-eyed subordinates’ remained at the company after his termination.

Tucker is seeking damages for discrimination, retaliation and a hostile work environment.

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  • Tim_in_Indiana

    Tucker believes that he was denied opportunities to advance because of his race

    And yet his bosses liked him well enough to name a paint color after him??? Sounds like more black egomania.

    You can’t make stuff like this up!

    • Usually Much Calmer

      They didn’t though. One color was named after St. George Tucker and the other color was a shade of brown.

      He apparently CAN make this stuff up.

      • Tim_in_Indiana

        By the use of the common expression,”you can’t make stuff like this up” I didn’t mean that the black complainant didn’t in fact fabricate the charges. What I meant is that I couldn’t have invented a sillier story than this if I had tried to.

        • Usually Much Calmer

          I know what you meant, Tim! You meant we can’t make this stuff up. The Mr. Browns, however, well. . . its all they can do.

      • propagandaoftruth

        Wasn’t there an old 90’s rap song called “Doo Doo Brown”?

    • TruthBeTold

      And yet his bosses liked him well enough to name a paint color after him???

      Another damned if you do and damned if you don’t moment.

      When Obama was elected, the Buffalo Zoo had the birth of a giraffe. They named the giraffe Malia after Obamas’ daughter.

      WELL, wouldn’t you know it was a racist conspiracy by the Buffalo Zoo to name an ANIMAL after Obamas’ daughter.

      Most white people would see that as a unique and great honor. Not blacks in Buffalo. It was pure racist hate cause essentially they were comparing Malia to an animal.

      As I always say, when it come to black, you can’t win or break even. Damned if you do or don’t.

    • r j p

      I was working for a guy in Florida in the early 90s.
      He named the color of a paint we needed “Drive-By-Shooter”.
      The Ben Moore worker did not like it at all.

  • Tim_in_Indiana

    What’s more, ‘when this was mentioned at a meeting with at least eight people including his supervisor, this was met with awkward silence.’

    It was met with awkward silence because no one knew how to tell their mandatory “diversity” hire that he was insane…

    • connorhus

      Ya those colors were more than likely named years before he came along.

      • TruthBeTold

        OK, that’s what I want to know.

        I’ve heard of Hunter Green but not Tucker Chocolate and Clinton Brown.

        Were these common names for paint before this guy made a complaint?

        Mind you, I’m not taking his side but I’ve never heard of these colors.

        • connorhus

          I have found references to people using the color Clinton Brown as far back as 2008 just from a simple search of blogs. I would swear I saw that particular name on a paint can long ago as well but not not sure enough to call it a fact.

        • Katherine McChesney

          The company calls them Williamsburg colors. There is also Confederate Red.

        • Paint companies typically have tons of colors and shades most people have never heard of.

          • r j p

            See my above post.

        • Lagerstrom

          They should have called it ‘Downtown Brown’.

      • IstvanIN

        They were, it was on NJ101.5 this afternoon.

    • SoulInvictus

      And even if they were lying and it was someone’s idea of an inside company joke, most people would have laughed it off and been like, “Freakin cool, I got a color named after me.” When has someone black ever complained about a little fame or a chocolate reference…
      He should have gone after it the other way and requested to be on the ad for “Tucker Brown” or whatever.
      Who am I kidding, the lawsuit is easier money…

      • MBlanc46

        Most people…. Most white people, that is. But this Negro saw a chance to hit the lottery.

        • Ringo Lennon

          You get one up vote for using word Negro instead of Black. In France, Negro is considered racial slur equal to the n-word in America.

        • TruthBeTold

          If you take swing you might strike out or hit a home run.

      • freddy_hills

        You’re right. He was in marketing. One paint had his first name and the other his last. He should have asked to be put in advertisements making a joke of it. I would have. He may have ended up being national spokesman for the paint company. It could have been great for everyone.

    • me

      Hahaha! Those colors don’t run….they’re named after Colonial, historical names. Are black people born insane, or is it the drugs? Hahaha!

  • MekongDelta69

    NONE of these, “I am SO offended, I am going to keel over right here with a heart attack” rants by blacks have EVER HAD ANYTHING to do with ‘race.

    It’s all about the shakedown and the gibsmedat.

  • “Hostile work environment for blacks” = An environment where blacks are expected to work.

    He wouldn’t like what I would name the black paint.

    • Ringo Lennon

      Hostile work environment for blacks” = An environment where blacks are expected to work.. Hahaha. Very clever.

  • Luca

    Tucker will have to line up behind all the traumatized Irishmen suing over “Kelly Green”.

    • Who Me?

      We could all sue the Red Heart yarn company for their “Paddy Green” but we’ll have to beat the blacks over there before they find out about the Red Heart color “Oakland Black”

      • Alexandra1973

        I don’t hear the Irish kicking up too much of a fuss over “paddy wagon.” And my son’s part Irish (through his dad).

        I’ve also heard the term “jury-rig” is offensive. I fail to see how. Can someone enlighten me?

        • Who Me?

          A quick search found this–
          From HEADBLOOM BLOG:

          JURY-RIGGED/JERRY-RIGGED
          Nigger-rigged (Meaning = assembled on the spot, temporarily, without proper tools or materials) More acceptably known as jury-rigged, this expression is often misspelled as jerry-rigged.

          People of all races and cultures have to make do with the materials and budget they have access to in the circumstances presented. However, the implication here is that black people, specifically, are not able to make repairs properly—clearly a racial stereotype. Regarding this expression, the n-word above has a long and painful history of prejudice and bigotry in the United States. This epithet is broadly considered unacceptable in social discourse. Verdict: Most definitely racist.

          • Alexandra1973

            Funny, I thought the term n***er-rigged came *after* jury-rigged. Guess it was the other way around.

            I hear people use it once in a while. My dad did. Of course he also called rap “jungle bunnies” and often told me to turn on “his hillbillies.” (He loved country music.)

          • MekongDelta69

            We used to use it a lot in the Service.

            I almost NEVER use Wiki as a reference, b/c they’re such a leftist, anti-white site, but once in a while (for so-called ‘non-controversial’ (in their point of view) things, I’ll use it.

            Try here:
            http://en[dot]wikipedia[dot]org/wiki/Jury_rig

        • Who Me?

          I don’t hear the Irish kicking up too much of a fuss over “paddy wagon.”
          —————————
          Oh, it’s “racist” alright, but most persons of Irish decent have better sense and better things to do than waste time thinking about it!

          • MBlanc46

            I take it as a bit of a badge of honor.

          • TruthBeTold

            I’ve read where people tried to make paddy wagon an offensive term but most micks could care less.

            I think most of them consider it a name of honor.

          • Lagerstrom

            A lot of them think it’s hilarious.

        • MekongDelta69

          [I meant to reply to you…]

          We used to use it a lot in the Service.

          I almost NEVER use Wiki as a reference, b/c they’re such a leftist, anti-white site, but once in a while (for so-called ‘non-controversial’ (in their point of view) things, I’ll use it.

          Try here:
          http://en[dot]wikipedia[dot]org/wiki/Jury_rig

        • brior

          I need a good Lawyer

          • brior

            Roger Axtell, a travel etiquette expert, notes that “the word gringo is
            not necessarily a bad word. It is slang but is derogatory only in its
            use and context.” Because you are trashing YT.

        • brior

          What about Gringos restaurants?

    • Alexandra1973

      I actually went to school with a girl named Kelly Green. She was black.

      • Who Me?

        Her parents ought to have been charged with child abuse.

  • Pro_Whitey

    I sense this is an incident of AARP, African-American Retirement Planning. Catch a nice settlement and ride off into the golden years.

    • connorhus

      Except any large sums of money they get are spent long before retirement just like their sports “hero” brothers.

      I bet the Pigford extortion raised the GDP a bit for a year or so.

  • JohnEngelman

    I would be flattered if my company named two products after me.

    • me

      There are laws against those type of names….

      • JohnEngelman

        What laws?

      • Medizin

        Yes, how far will this go?

        Should Golden Retrievers sue over the color ‘Golden Retriever?’

    • LHathaway

      I think the one paint is named after a general in the civil war. Perhaps his complaint should have been about that, instead. Having a paint the same name as a confederate soldier traumatized him.

  • Petronius

    I’ll take a gallon of Confederate Red.

    A “timeless and enduring classic” . . . I like the sound of that.

  • vitodanelli

    Isn’t there a legal precedent here? Wasn’t Coco Marsh sued by a colored guy named Coco Marsh for using his name without attribution?

  • Medizin

    One of the 1,001 reasons why you should not hire blacks.

    • Ringo Lennon

      Every trait blacks have I find disgusting. Bottom of the totem pole, I come to the conclusion you can have them. I can’t believe intelligent whites brought them here in gigantic numbers.

      • Medizin

        “Tell me one good thing about them.”

        Don’t ask NFL, NBA, Hollywood, and ad agencies that question. They love them.

        • Ringo Lennon

          Yeah they got good jumping abilities. Probably from jumping over neighborhood hedges.

    • TruthBeTold

      Exactly.

      WHY would I want to hire someone who might go off the deep end with a perceived slight?

      I can image being in the lunch room talking about a weekend picnic with my family and the next day brought up on charges that I was speaking in code about lynching blacks.

      No interactions, no problems.

  • So CAL Snowman

    I’m definitely going to need to pick up a can or two of that Confederate Red.

  • ncpride

    Off topic, but speaking of lawsuits, I’m surprised Zimmerman didn’t make the news today. His case against NBC for ‘doctoring’ his 911 call has apparently been tossed by a leftist judge. Unbelievable! Obviously, the media may lie through their teeth and ruin your life with NO consequences, but I suppose that’s been the case for a good long while now.

    • IstvanIN

      Sad and wrong, on the other hand most bogus discrimination claims result in some sort of payout to the liar and the attorney.

      • r j p

        Welcome to the jungle ….

  • Bon, From the Land of Babble

    A black man in New Jersey has filed a lawsuit against his former employer, Benjamin Moore Paints, which he says named one of its paint colors after him and then fired him when he complained.

    What’s he complaining about? “Clinton Brown” was named after our first black president.

    • Katherine McChesney

      Hilarious. And fitting. No wonder he raped those ‘white wimmenz’.

    • Lagerstrom

      Good stuff Bon, very good my son.

  • IstvanIN

    False lawsuits should not be allowed. He will no doubt get something out of this. It is wrong absolutely wrong, yet most companies settle just to get rid of the problem. And we all pay through higher prices.

  • Ringo Lennon

    I always like Chinese Yellow.

    • Alexandra1973

      I bet Mr. Engelman does too.

      (I had to poke at him a little. 🙂 )

      • Ringo Lennon

        Tell Engelman the Yellow man belongs in Asia, Blacks in Africa, Muslims in the Middle East and best for last, the White Man belongs in Europe, North America and Australia. Never should these people mix.

    • Melvin Bonzarelli

      In China they call that color Chinese Yerrow.

  • IstvanIN

    I wonder if I can sue over Danube Blue?????

  • Ringo Lennon

    Eggplant black as in negro.

    • me

      Here ya go….

      • authorizedversion .

        Oh my gosh, that woman matches her sofa.

        • brior

          Carpet and ….

        • Lagerstrom

          That’s a nice-a sofa!

      • Whitetrashgang

        Where ever the sofa was made in does make you want to visit the factory.Also most black woman look almost like men , I wonder what is the feature(s) that is different?

  • IKUredux

    Oh my God! Wouldn’t it be great to know that you always had a plan “BRC”, called the “race card”. Yup, no matter what you did wrong, or no matter that you did nothing right, you were guaranteed to get either get hired and/or promoted. Seriously, so called “White privilege” NEVER insured this kind of job security. Ummm, could I get a refund on my White privilege? How much is White privilige worth on EBay?

  • Let’s see, a high-end national paint company with umpteen awards that employs thousands of people and was formed in New York and is now based in New Jersey is secretly run by cabal of unreconstructed Southerners who have nothing better to do than torment poor Clinton Tucker with racist paint shades?

    This silliness has become so rampant it almost makes me wish it were true. I mean these chip-on-their-shoulder scammers are always hopping mad anyway. I would call the company and ask if I could special order a gallon of their lovely Nathan Bedford The South Shall Rise Again Forrest Green. And I was born in California, at least Southern California.

  • teaisstronger

    SOME NEW COLORS…

    Rebel Red
    Obama Almost White
    Michelle Almost Cherry
    Hillary Pink Blush
    Holder Prison Black

  • Jack Burton

    Blacks are scavengers and thieves, parasites. Always looking for the easy money. Even when they have a job they do it half-ass.

    If they were truly judged by their performance without racial quotas, only a small percentage would have jobs over Whites and Asians.

  • Lagerstrom

    For God’s sake, can someone somewhere just tell these people to stop complaining and just Shut Up! At least just once?

    • Black Plague

      It’s why they are at the bottom of the barrel and falling even further behind, not only from Whites, but Hispanics and Asians.

  • Reverend Bacon

    In other news, the Cleveland Browns are being sued by the heirs of Jim Brown and Joe “Brown Bomber” Louis, who all believe that the name is racially insensitive.

  • Ringo Lennon

    I’d like a can of Negro black or if you don’t have that, Mexican brown. Enough already!

    • Melvin Bonzarelli

      I did my garage in Fried Chicken and Watermelon yellow, and my basement in Food Stamp green.

  • Jacobite2

    This company did something stupid, and I’m sure they’re going to pay for it. Now, will they learn from this experience to hire no more black employees?

  • Melvin Bonzarelli

    This story reminds me of the old joke about the star black football player who needed to pass a college science course in order to remain eligible to play on the college’s football team. He hadn’t passed a single test in any class all semester, and the dean ordered his instructor to make up a test so easy that anyone could pass it.
    So the instructor decided he would give the player a personal lecture about the color spectrum, and after the review, the player would be give a verbal test consisting of one question. If he passed that, he’s pass the course.
    The instructor droned on for an hour about visible light, the color spectrum, etc., while the football player dozed in his chair. Then the instructor woke the player, and said, “ok, here’s your question, answer this correctly and you pass the course.” “Name three colors.”
    The football player’s face brightened, That was an easy question. He quickly answered, “Me, my momma, and my granny”. Puzzled, the instructor said, “those aren’t’ three colors.”
    The football player, looking disappointed, answered, “sorry about that, professor, I though that you asked me to name three coloreds”.

  • [Guest]

    >>>Tucker believes that he was denied opportunities to advance because of his race ‘despite spending countless hours in the office’ and that his ‘two white, blonde-haired and blue-eyed subordinates’ remained at the company after his termination.

    When is the last time you heard of a white employee being fired and commenting that “two black, nappy-headed, brown-eyed subordinates” remained at the company?

    • Ringo Lennon

      Guy sounds like a black racist.

      • [Guest]

        True. I look upon “black racist” as a redundancy, though.

  • flitetym

    … this whole da*n thing is psychotic … perpetually pissed-off people on psychiatric excursions …

    there’s meds for that …

  • Ringo Lennon

    Talkin bouts black topics beez more fun thanz talkin bouts those Meskins