Is Kenya’s Vera Sidika a #BleachedBeauty?

Cordelia Hebblethwaite, BBC, June 9, 2014

Skin lightening is under the spotlight in Kenya after a well-known socialite, Vera Sidika, revealed she has spent tens of thousands of dollars on the treatment–prompting the hashtag #BleachedBeauty.

Vera Sidika is sometimes dubbed “Kenya’s Kim Kardashian”, as–like Kardashian–she is famed for posting photos of her voluptuous backside on social media. But this time, it’s not her bottom that’s under scrutiny.

On Friday night she gave an interview on Kenyan TV in which she spoke openly about the skin lightening treatment she has recently undergone. “Looking good is my business,” she said matter-of-factly. “My body is my business, nobody else’s but mine.” Sidika said she’d had the skin lightening done in the UK and suggested it cost somewhere in the region of 15 million Kenyan shillings ($170,000; £100,000). She says she’s already seen an increase in demand for her services.

Recent photos of Vera Sidika

Recent photos of Vera Sidika

The response on Kenyan social media was huge. “I was accused of promoting or endorsing a white-centred view of beauty for African girls by interviewing her,” the host of the programme Larry Madowo told BBC Trending. “The criticism was quite intense.” NTV decided to run a follow-up programme to discuss skin lightening, and encouraged people to share their thoughts using #BleachedBeauty.

More than 4,000 people have done so, and many of comments have been damning. “#BleachedBeauty is fake. Only those with low self-esteem would do that,” tweeted one. “#Bleachedbeauty Ladies will soon begin bleaching their brains so they come up with bright ideas,” tweeted another. But others commenting on YouTube came to Sidika’s defence, praising her “openness and honesty” in speaking about the issue.

Older photos of Vera Sidika

Older photos of Vera Sidika

“Fascinating”, “astounding” and “hypocritical” is how TV host Larry Madowo describes the reaction on social media. Many men in Kenya do indeed prefer light-skinned women, he says–referring to them affectionately as “yellow, yellow”. Dark-skinned women are sometimes derogatively called “tinted”.

Unlike in India where lightening creams are very common, in Kenya, skin lightening remains quite hush-hush, and is generally done in small backstreet venues. Experts believe it’s on the rise, and warn of the dangers of unregulated black market treatments.

Skin lightening has been an issue in Africa for some time and came to the fore earlier this year when Nigerian-Cameroonian pop star Dencia launched a cream called Whitenicious.

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  • Johnny

    “She says she’s already seen an increase in demand for her services.” Just exactly what services does this bloated bantu provide?

    • Katherine McChesney

      One site claims she runs an illegal “Wh*rehouse”. I could only find information that exposed her as a prostitute.

      • IstvanIN

        How else do you get $170,000 for skin bleach!

      • dukem1

        So her goal is to be a white prostitute in Kenya?
        Well, find a niche and fill it, I guess.

  • Whitetrashgang

    Check out the video, her ass is half the size of infinity.Also wearing her 2,500 weave .I think its time for us to go in the hair weave business.

    • Lola Guin

      Steatopygia. Look it up. *gag* It’s a black thang. 😉

      • Katherine McChesney

        I see White women with huge hips. They say it’s ‘heredity’. I think it’s from overeating, drinking sodas and a sugary diet.

  • JackKrak

    They don’t ask for much in Kenya, do they?

  • dd121

    Can’t say that I blame them.

  • r j p

    I need some eye bleach after that bottom photoset.
    Such a seductive pose, a black woman with her hand on her “muh coochie”.

    • dukem1

      I’ll try, but I think I got moderated once for using the term “skank.”
      Nonetheless, that shoe sure fits.

    • ShermanTMcCoy

      I wondered when someone would call for eye bleach. Now that I’ve lost my lunch.

  • The disgusting Kardashian has an African soul sista? I’m lovin’ it. Two equally disgusting whores worshipped by a world that worships perversion and ugliness.

    But isn’t it fun to realize that the “black is beautiful” bull is just that, bull. Blacks don’t think black is beautiful. They can’t be white, though, no matter how much money they spend.

  • 4321realist

    Good lord.

    She’s the typical 300 pound black beauty.

    And from the way she poses, her black arrogance makes it plain she considers herself quite attractive.

    But apparently most of the brothers like the grossly huge figure in black women. One of them on this site a few years ago said, “The bruthas jest love dem big butts.”

    • IstvanIN

      But I thought they were all starving?

      • dukem1

        Really!!! This is where all my UNICEF money goes?!?!?!

        • benvad

          Next time you see the Halloween crowd confiscate those cardboard boxes and throw it away.

      • Zimriel

        Not Kenya.

        Jury’s out on *how long* it can sustain itself of course – but same applies to, oh, Argentina.

      • 4321realist

        Yes, and mostly poor too, but they don’t hesitate to stand in line all night for $200 tennis shoes.

      • 4321realist

        Yes, and mostly poor too, but they don’t hesitate to stand in line all night for $200 tennis shoes.

    • Katherine McChesney

      BEAUTY?

      Surely you jest.

      • Tarczan

        I am trying to understand the thought process that considers this woman attractive.

        • Katherine McChesney

          “he” or “she” has the word ‘realist’ in their moniker.

          Very interesting.

          • 4321realist

            What I find interesting is that anybody would think such an obvious mockery was intended to be flattering to the fat black beast.

            Or is your slur due to something else?

            [“he” or “she” has the word ‘realist’ in their moniker.]

            Is that a problem with you?

        • 4321realist

          “I am trying to understand the thought process that considers this woman attractive.”

          Good lord, people, you’re supposed to be a cut above the average.

          The post in its entirety is obviously a mockery.

        • 4321realist

          “I am trying to understand the thought process that considers this woman attractive.”

          Good lord, people, you’re supposed to be a cut above the average.

          The post in its entirety is obviously a mockery.

          • Tarczan

            Not really. She thinks she looks good as do a lot of her people.

      • 4321realist

        Obviously, Katherine.

  • Malgus

    Creepy lookin’…

    Sooo, this bowling pin shaped Ho has apparently spent piles of money having hair-dids treatments and weaves to make her hair look more white… and more piles of money lightening her skin to make her look even more white… and she is considered Kenya’s “Kim Koaldashian?”…. I mean yeah, our version is a skank.. their version is a skank.. but, what do you call a skanky copy of a skank?

    • How about ‘Kardashaskank’?

      • Who Me?

        “Kardashaskank”
        I like that, hope I remember it if I should ever happen to discuss that troop of trollops.

    • benvad

      It’s like they’re crossing paths. The Bantu wants to look like an Armenian and the Armenia is producing spawn that’ll look like the Kenyan.

      I read a Ugandan/Kenyan blog where women are desperately seeking caucasian sperm to cure them of their genetic makeup for their future progeny.

      • Malgus

        Thanks to your comment, I will never, ever donate any bodily fluids…

  • wildfirexx

    This just goes to show, that even in Blackest Africa,… many black Africans prefer whiter skin!
    Whiter skin was part of the latest step in progressive human evolution! Why not admit it!

    • M.Magog

      and… no one likes to run their fingers through a brill pad.

  • APaige

    Every monetary effort to improve the lot of sub-Saharan Blacks fail. Aid, welfare, education programs by the billions and now $170,000 in bleach and still unattractive. In the end, as in the beginning, there is only a low IQ, unproductive, unable to take care of themselves, ugly race.

    • r j p

      She looks to me like she has tried to make herself Asian.

      • Zimriel

        Could well be. The (west and south) Asians always were the market-dominant minority in east Africa.

    • M.Magog

      and there is also something so incredibly creepy. The level of narcissism is so great that they wish to kill whites, yet try to imitate them as if they can replace them. The fake hair, the fake skin tone, the plastic surgery, all to look white. Blacks are like the sick character in a psychological horror film. They are the creepy friend that idolizes the protagonist. They put the protagonist on a pedestal and treat the protagonist like a God. They fantasize about being the protagonist, then think they ARE the protagonist…then they decide there can only be ONE god and the protagonist is the imposter and must be destroyed.

      • ElComadreja

        Well put. Their envy of us is what drives their hatred.

  • DonReynolds

    She could have done more improvement and saved a ton of money buy just getting a gym membership. This pig is really fat.

    • Whitetrashgang

      No I would Go with liposuction , start in the brain and move down as far as you dare.

      • IstvanIN

        start in the brain Doesn’t it hurt the vacuum machine when there is no resistance????

      • M.Magog

        lot’s of toxic waste would be the result

      • dukem1

        Start in the brain , then stop.

    • M.

      I think she’s fine by black standards. That’s how they like them.

  • Bossman

    In the interview, the girl says that she’s giving back a lot to the society. I can see why; this chick got lots of back.

  • IstvanIN

    Nope, she bantu through and through.

  • M.Magog

    she’s hideous. so she’s a white ape instead of just an ape.

    • Lola Guin

      That’s not even close to white. She’s a caramel ape instead of just an ape.

  • M.Magog

    More like Kenyas Ashcan

  • Alexandra1973

    If Obama had a daughter…well, more than two….

  • M.Magog

    arsenic would have made her so much more acceptable

  • IKUredux

    You know, if segregation were enforced across the world, negroes wouldn’t be trying to look White. They could be happy the way they are, the same with the the asians, no more having their eyes done. It is sad, actually. The majority of the non-Whites of this world, want nothing more than to be White. Everything we have done, they want to “ape”. If the asians are so smart, why don’t they go ahead and develop their own fashion industry? Have their own fashion shows? I mean, I know Whites invented the concept of the fashion industry, but, that doesn’t mean that they need to succeed in the White world, does it? Why do these non Whites insist on encroaching into our societies and culture? Why can’t they develop their own Hollywood? And, yes, I know about Bollywood. So why don’t they concentrate on creating an African Hollywood, they are the equal to us right? WHY WHY WHY do we Whites have to make room for all the other races of the world to fit into our world? Including having to alter our folklore and fairy tales to accommodate them? Why don’t they have their own folklore and fairy tales? Alas, we know the answer to that question. But, I am sick of all these economic, intellectual, and cultural parasites of the White race. Give us a break! How much more genocide are we going to endure before we man up and kick some ass.

  • Biff_Maliboo

    Kenya has TV?

  • M.

    A surefire and easy way to whiten things out over there is to actually introduce European semen in some of their females. Whiter skin guaranteed. Plus they’d get an IQ+ bonus.

    • ShermanTMcCoy

      Waste of sperm.

    • benvad

      Doing that would be like what Dr. Schweitzer did to whites, a big danger to us in the long run.

      • M.

        How so? I mean it would be done in their lands, not ours. If anything, it’s “tainting” their race.

        • benvad

          Educating them and helping them get healthy and showing them the genius and creativity if the white encouraged them to seek a path to prosperity in our countries. We suffer because they invade us, had they never seen whites, we’d have avoided them forever.

          • M.

            “Educating them and helping them get healthy and showing them the genius and creativity if the white encouraged them to seek a path to prosperity in our countries. We suffer because they invade us, had they never seen whites, we’d have avoided them forever.”

            I didn’t suggest any of that. I just suggested putting European sperm into some of their females, because that’s the only effective way for them to have fairer skin.

            ——————————————————————-

            “Tainting their race? They do everything in their power to emulate us, actually the whole planet does the same thing. This isn’t a uniquely African phenomenon.”

            That’s why I put “tainted” between quotes. Their race obviously would be rather improved by some European DNA.

          • benvad

            Penetrate an american white, they definitely need your help.

        • benvad

          Tainting their race? They do everything in their power to emulate us, actually the whole planet does the same thing. This isn’t a uniquely African phenomenon.

  • Neuday

    A fat trashy black wh*re who wishes she were white. If only her name was Ophra.

    • ShermanTMcCoy

      Or Orca.

  • Zimriel

    Another difference between “before” and “after”:

    The “before” pics have her hands on her hips and/or standing upright. The “after” pics are done from top-down. In the former, she is assertive; in the latter, demure and compliant.

    All this even before the (variable) skin-colour is taken into account.

  • Bill E. BOBB

    skin color is the least offensive trait of a blak, skin color does not describe who/what blaks are. And no one dislikes a blak because of their skin color, it’s just the most obvious identifier. we could just as well refer to them as the sociopaths, or the retards, the rapists, etc. but simply calling them nwords captures the total essence of our african brothers

    • ElComadreja

      Nothing points out the real differences better than pictures of black albinos. “Color of my skin” indeed.

    • Katherine McChesney

      African “brothers”?

      Include me OUT!