Google This: The Cult of Cesar Chavez

Lee Stranahan, Breitbart, April 1, 2013


In Barack Obama’s decidedly secular universe, Cesar Chavez is a saint. While many were stunned that tech giant Google would honor Chavez on Easter Sunday, the move makes perfect sense given Google CEO Eric Schmidt’s ties to the President. Obama’s 2008 campaign slogan “Yes, we can!” was adapted from Chavez’s “Si se puede!” and Obama even traveled to central California last year to dedicate Chavez’s home “La Paz” as a national monument.

La Paz is a strange location to honor, however. It’s part of Cesar Chavez’s dark, weird history–a place where a paranoid Chavez ruled a United Farm Workers communal living arrangement through the use of bizarre, 1970s pop-psych intimidation that he learned from a violent cult leader who was his long-time friend.

The reality is a far cry from the smiling, benevolent depictions of Chavez presented by Google and Chavez’s community organizing heirs like Obama, but it’s all true and a lot stranger than most fictional stories you’ll read.


Cesar Chavez and the mythology surrounding him didn’t rise mystically out of the fertile fields around Bakersfield. Chavez was created with the help of none other than Saul Alinsky, the father of modern community organizing and Obama’s spiritual mentor.

Specifically, Chavez’s mentor was Alinsky employee Fred Ross, founder of the Community Service Organization (CSO). Chavez would eventually go on to become the head of CSO nationally. Fred Ross also mentored longtime United Farm Worker activist Dolores Huerta, who President Barack Obama honored last year with the Medal Of Freedom. Former Democrat Secretaries of Labor Robert Reich and Hilda Solis recently sent the President a letter suggesting a Medal of Freedom for Ross, as well.


The official bio on the Chavez Foundation website says, “Cesar made everyone, especially the farm workers, feel the jobs they were doing in the movement were very important.”

But the real Cesar Chavez treated his volunteers horribly: “Those of us who worked boycott operations worked 14-16 hour days, often 7 days a week. We were paid $5/week and had to beg for donated food to eat. Once we were burned out, the UFW happily replaced us in a process Chavez once compared with pumping water,” writes Manley.

And Chavez actually had contempt for the farmworkers. In a meeting in 1977, he referred to them as “pigs.” The comments were reportedly removed from the minutes of the meeting: “Every time we look at [the farmworkers], they want more money. Like pigs, you know. Here we’re slaving, and we’re starving and the goddam workers don’t give a shit about anything because we don’t train them, you know, we don’t teach them anything.” 

Chavez, the supposed hero of Mexican-Americans, also was an active enemy of illegal immigrants, whom he saw as a threat to striking workers. The UFW even carried out violence against illegals: “Under the supervision of Chavez’s cousin, Manuel, UFW members tried at first to persuade Mexicans not to cross the border. One time when that didn’t work, they physically attacked and beat them up to scare them off…”


The strangest stories about Chavez came in the 1970s, due to Chavez’s association with a man named Chuck Dederich, the founder of the infamous organization Synanon.

Charles E. “Chuck” Dederich, a well-known member of Alcoholics Anonymous, started Synanon in 1958. The idea was to apply some AA principles to illegal drug users that AA didn’t accept at the time. Dederich took over a beachfront hotel in Santa Monica, California and the group took off, becoming a place where junkies and celebrities could slum together. There was even a 1965 movie about the group—before Synaon became a bizarre, violent cult of personality—and the trailer for the film must be seen to be believed.

Dederich kept Synanon close to the 1960s radical chic elite, even hosting a street fair concert in Oakland that had 75,000 attendees. Part of Dedeirch keeping that street cred involved helping out political groups like the Black Panther Party and Chavez’s United Farm Workers, but Dederich’s association with Chavez went back to the 1950s, according to a 1978 UPI article, which quotes a spokesman for the United Farm Workers.

The article also mentions that Chavez and the UFW used Synanon’s “Game” as a regular activity. “The Game” was created by Dederich and was a form of what’s come to be known as attack therapy: the subject is literally insulted, screamed at, and abused by a group of people. It’s a means of collective control designed to break down a person’s sense of individuality. The nightmarish technique caught the imagination of Chavez after he saw a demonstration of the cult that Synanon had become.


In 1971, Chavez had moved his United Farm Worker followers to La Paz in the Tehachapi mountains of Keene, California, where they lived communally and Chavez paid them $10 a week. He reconnected with Dederich.

Paul Morantz is a writer and attorney who exposed Dederich and was nearly killed for it when Synanon loyalists put rattlesnakes in his mailbox. Morantz says about Chavez:

Like Synanon, the UFW became family run, Chavez’s brother and sons all having high positions. Everyone checked with Cesar before making a decision. Some referred to him as the God of the Movement who must control every aspect. Chavez, like Dederich, believed in importance of community– he was partial to the idea of a kibbutz–and also liked to experiment with different lifestyles. It was only natural that he would develop a close association which Charles Dederich.

In the mid-70s, the relationship between Chavez and Dederich would take the labor leader even deeper into madness. Chavez visited one of Dederich’s Synanon camps in northern California and Morantz writes:

Chavez was an [sic] awe. He saw an organization bringing in millions of dollars a year. He saw Dederich as a famous man who pioneered self-help methods and he envied the efficiency of Synanon jitneys, autos and motorcycles transporting smiling faces endlessly to their chores. He was most impressed with the fact that no one criticized the thoughts of the leader. The Old Man, Chavez decided, knew how to create a community.

In turn Dederich was flattered by the adulation from one who had obtained popularity representing the underdog and who in Dederich could see some of himself. He wooed Chavez by giving him buses, cars and food and advised him if he really wanted to turn La Paz into a Synanon-like community Chavez should import the Synanon game.

A 2009 article on Left Business Observer details the result of Chavez’s odd obsessions. Michael Yates is a committed leftist—a recent blog post of his expressed his love for recently deceased Venezuelan strongman Hugo Chavez—but even an avowed radical can see the problem with Cesar Chavez’s spiraling God complex. As Yates writes:

At the time of Chávez’s fascination with Synanon and the “Game,” Dederich was a megalomaniacal cult leader, abusing his clientele. A reporter who exposed the organization found a rattlesnake in his mailbox.

César took to the “game” like Stalin to the secret police, and he used it for the same purpose—to consolidate his power in the union. He took some trusted members of his inner circle to Synanon for training and began immediately to force the game upon the staff. On April 4, 1977, he incited a screaming mob of “Game” initiates to purge the union of “troublemakers.” All sorts of ridiculous charges were made against “enemies of the union”…

This all happened at Chavez’s compound at La Paz, the place that President Barack Obama named as a National Monument.



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  • I would love to be able to boycott Google over this, but the main alternative, Bing, is brought to you by a corporation that gluttonously uses H-1B visas, the bane of my life.

    • Stentorian_Commentator

      Damned if you do, damned if you don’t. I put bing ahead for now because I don’t like the way google sticks it in the eyes of Christians, and hey, don’t they use H-1Bs, too? I try ask . com, too, but I don’t even want to know who owns that site.

    • The__Bobster

      And the head of Yahoo! is an Obongo bundler.

      • The Worlds Scapegoat

        About 10+ years ago, the head of Yahoo was arrested for possession of child pornography, but he fled to Israel while he was on bail to avoid persecution [sic].

        • Jason

          I used to use the chinese search engine Baidu until Bing took over their english search results. You could search for racial slurs as keywords and find lots of interesting forum discussions and youtube comments. Not anymore.

    • Bon, From the Land of Babble

      Seems Google likes the “Double Irish” and “Dutch Sandwich” — Just like Ted Kennedy and Dodd liked the “Waitress Sandwich” — as long as the proper amount is funneled to the Democratic party, tax evasion is A-OK.

      I’m sure Cesar Chavez would approve.

      Me? I use DuckDuckGo


      • Northern American-Nationalist

        Thank you. I’ve been looking for a privacy-oriented search engine to replace, which for me replaced Google over six years ago as they love being a federal lackey for the police-security state; on top of which, I skipped over Bing because of Microsoft’s XENOPHILIA.

        I even deleted my Hotmail account of ten years two weeks ago because of Bill Gates’s Open Society-One World b.s. You don’t know how relatively difficult they made/make it to try to get away from them; I had to speak to a nice Panamanian and two grouchy Indians with English names who had poor language skills to get no where.

    • anonymous

      Try Startpage. I stopped using Google over a year ago and haven’t noticed any difference.

    • The Worlds Scapegoat

      I use ixquick, but I think they use Google as one of their search engines.

  • The__Bobster

    In 1969, Chavez led a march to the Mexican border to protest illegal immigration. Joining him were Sen. Walter Mondale and Martin Luther King’s successor as head of the Southern Christian Leadership Conference, Ralph Abernathy.

    The UFW picketed INS offices to demand closure of the border. Chavez also finked on illegal alien scabs to la migra. Columnist Ruben Navarrette Jr. reported in the Arizona Republic, “Cesar Chavez, a labor leader intent on protecting union membership, was as effective a surrogate for the INS as ever existed. Indeed, Chavez and the United Farm Workers Union he headed routinely reported, to the INS, for deportation, suspected illegal immigrants who served as strikebreakers or refused to unionize.”

    • Xerxes22

      That makes Cesar Chavez a better American than most of the current Republican party leadership.

    • Jackryanvb

      True. He was a decent Union leader looking out for the legitimate interests of his union members. But that was in his real life. Now he’s another anti-White saint like Che or MLK.

    • Paleoconn

      Good point, for all his faults at least Cesar Chavez was anti-immigration. Mostly because it was threatening to his position and his workers’ livelihoods but that’s good enough reason to oppose the invasion.

      • Ironically, a Hispanic union leader organizing Hispanic farm workers was greatly helped in his cause by Eisenhower’s Operation Wetback.

        • Paleoconn

          Like somebody else here said, Chavez looks like Mr. Immigration Patriot of the century compared to today’s average Repulsican.

      • joesolargenius

        But was he anti illegal immigrant because their actions harmed Mexican Americans or because they were taking money away from people whom supported and financed his position in life !

        • Paleoconn

          I would say a bit of both. At least he didn’t have megalomaniacal political aspirations for whom the hordes would definitely have served as his electoral base.

  • StillModerated

    Today Obama ordered $100 million of other peoples’ money to be spent on mapping the human brain. I’ll ante this gem.

    • MekongDelta69

      You could have given me $100, and I could’ve taken an hour out of my day and mapped NoBama’s brain.

      Voila – $99,999,900.00 of our money saved…

  • bigone4u

    Cesar’s eccentrcities and failures are well-known and well-documented, but for the left it’s the symbolism that counts. The symbolism here is that we have a noble member of la raza (the race–they are all noble in their minds) fighting the oppression of the evil white man who would keep the brilliant noble race ignorant, poverty stricken, and living in shacks with no running water. Unlike the local south Texas Mexicans, Cesar had enough sense to know that bringing more of them in was going to render his desire for higher wages moot. I look forward to the day when all of Obunghole’s awards and proclamations honoring these anti-American parasites are thrown into the trash heap of history.

  • RHG

    What is really going on here is since MLK has been transformed into a “Christ-like figure” the move now is to transform Cesar Chavez into a “MLK like figure” by leftwing PC Nazi’s.

  • [Guest]

    Well, what do you expect? After all, it’s their country now.

  • Seek

    Breitbart, ever and always obsessed with Getting the Left, misses the larger issue. Chavez, for all his faults, really did oppose illegal immigration. And he walked the walk, too. Had our government listened to him and not mass immigfation/open borders fanatics, our country would be a lot better off today.

    • bigone4u

      The big California farmers wanted cheap immigrant labor and no union. Since no one else has mentioned it Chavez called for a boycott of table grapes back in the 60s. I can’t remember for sure, but since my father was a union man, we may have gone along with the boycott. It didn’t work though as the union failed to gain much traction.

      • The Worlds Scapegoat

        “bigone4u wrote – The big California farmers…”

        You mean the big California farming corporations. I am fairly certain that all family owned farms are hiring legal residents to work on their farms.

  • Bon, From the Land of Babble

    I misread the headline as the The Cult of Hugo Chavez

    — but after reading the article, I realized there wasn’t a peso’s bit of difference between the two. Obama and all leftoids worships both.

    How long before Google celebrates Hugo Chavez on its banner and which White holiday will he replace?

    After all Google is for ALL things lefty.


    This would make a nifty banner, IMO:

  • thoughtcrime

    Why should it be any surprise to us by now that Obongo associates or worships and celebrates, anit-American, anti-White lefty loony communists cult leaders? He has expressed adoration for Revrum Jerry Wright and adoration for Hugo Chavez and love for Derrick Bell.

    It is no surprise that it took them a year to provide his phony birth cert. It is no surprise that they have sealed his college records (just like the parents of Trayvon “St. Skittles of the holy hoodie” Martin did to keep people from knowing he was on a 10 day suspension for drug possession and had a long list of other offenses) that would have shown that he was indeed NOT born in the US. I wonder, truly do wonder, if we ever do have a revolution in this country if these facts will become public and go down in history as one of the most shameful hoaxes pulled on the credulous Americans.

  • Jackryanvb

    Ask this question:

    Who decided to make Cesar Chavez Day on Easter Sunday?

    This is standard anti White, anti American cultural Marxism. The Left tries to make us worship Martin Luther King Jr, Caser Chavez, Rosa Parks instead of Jesus Christ, and we’re supposedly not supposed to honor George Washington or celebrate Thanksgiving, Christmas or Easter.

    • March 31 is Cesar Chavez’s birthday.

      And also: Al Gore, Michael Savage, Barney Frank.

      And mine.