Univision Ad Boasts (In English) About Beating NBC in February Sweeps

Deadline, February 27, 2013

This has gotta sting for NBC. Univision is touting its fourth-place finish ahead of NBC in the February sweeps with a new ad you can watch below. It’s the first time the Spanish-language network has beaten NBC and the first time it has come in fourth place in an in-season sweep. Univision previously came in ahead of CBS in July of 2010 and 2012. NBC’s fifth place for February is quite a reversal of fortune for the Peacock network, which only a couple months ago won its first November sweeps since 2003.

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  • There have been stories in the past about Univision beating a mainstream English speaking American over-the-air network in the ratings…but those stories have always come in summer months when Univision was running new shows to compete against the English mainstream OTA’s summer reruns. I thought that it wasn’t time to hit the panic button until Univision beat an English mainstream OTA network in a crucial sweeps ratings period.

    Panic button time.

    • crystalevans

      How relevant will Univision be in the future when the majority of Hispanics, second and third generations cannot speak Spanish? They are going to watch mainstream English language television.

      • pcmustgo

        No… they’re not… that’s the whole point of this ad.

    • So CAL Snowman

      So now it’s panic button time? All this article is confirming is what we already know, the hispanic/mexican numbers have always been revised downwards so as not to alarm the public. Now we can confirm there are more aunts/uncles/grandmas, etc. sitting around all day watching TV in america than we thought.

      • crystalevans

        That is changing the younger generation of HIspanics tend to be English speaking. The reason why Univision went after NBC is because they own their competition Telemundo. Univision is teaming up with ABC to create an English language news channel dedicated to English speaking Hispanics.

        • bigone4u

          Correct. In south Texas many Hispanics do not speak Spanish. Of course, the illegals rarely speak English.

    • Xerxes22

      It isn’t just the increase in the Hispanic population, It’s that Whites are deserting network TV. There is nothing on it but dumbed down race mixing shows that push a pc agenda. Whites are spending their leisure time watching cable, or on the internet or playing video games.

      • Nathanwartooth

        Yeah I don’t watch TV at all. When people talk about commercials I always have no idea what they are talking about.

        I only stream Netflix, watch digital downloads or play video games.

        Network TV has nothing on shows like The Sopranos, Entourage, Dexter or Spartacus because these shows can do whatever they want and I enjoy them much more for it.

        Just a quick question for history buffs. On Spartacus they have many Blacks on the show and so I looked it up and there were supposedly sub Saharan Africans that lived in Rome. But it also said that many prominent people in Rome were Blacks that were philosophers, mathematicians, etc. which I find very hard to believe.

      • Puggg

        Another thing you have to consider: NBC (“No Body Came”) has so low prime time ratings that it’s laughable to consider it a main line regular English speaking over the air network anymore. I think the last time I watched NBC in prime time was the Olympics.

  • wattylersrevolt

    This is open-highly-racialized hispanic boasting….with the full approval of the lowest scum in the whole of the Universe known as the White Liberal. Of course, the White Liberal won’t give us permission to do the same thing. Well, we don’t need their permission..they can go back to whatever cesspool they were spawned in.

  • The__Bobster

    It’s not hard to beat the terrible Nothing But Congoids network, especially when your demographic group has little other choice.

    • Strider73

      With very few exceptions, NBC’s shows are bottom of the barrel. Add a news division that is openly Marxist, and it’s no wonder Univision could beat them out.

      OTOH, their sports network is good. Great NHL & MLS coverage.

  • Barrack Osama

    This is great news. No one should watch be watching NBC.

    • MikeofAges

      I’ll sign on to that. Who cares?

  • Lewis33

    Zucker and Greenblat running the show at NBC, what could possibly go wrong? Next thing you know they’ll (hispanics) be moving in next door. Do you think they’ll admit the problem then?

  • haroldcrews

    Gee you have to wonder who the geniuses at NBC were thinking. Let’s bring in a bunch of non-English speaking immigrants who won’t be viewing our programming and will instead watch Spanish programming on other networks. How could anyone think this would be good for their business? Does GE really depend on immigrant labor that much?

    • Gerjen

      I wouldn’t be surprised if the same people who own NBC buy out univision if they don’t own it already.

  • a multiracial individual

    A just fate for a network that gave us MSNBC, and all their open border talking heads.

  • Simonetta

    Univision would be a lot more bearable if they had the ability to view subtitles in both English and Spanish of their programming. I’m as uncomfortable with the Mexicanization of the USA as anyone else here, but I’m beginning to find the Spanish language a serious intellectual challenge. I would appreciate having the subtitles in both languages available like the closed-caption titles are on normal English television programs. Of course, the titles would only be displayed if the viewer selected them as an option, like on DVDs.

    There also must be the option to display the subtitles for both languages at the same time. And the Spanish subtitles must match exactly what the actors and commercial voice overs are saying. With DVDs the French language (always present to meet Quebec’s language requirement) audio and subtitles NEVER match. Which drives me crazy because my French is really poor and I’m trying to use the audio and subtitles as a language learning tool.

    Personally I’ve always thought that the Mexicans should just learn French. After all France is halfway between Spain and England and the French language is halfway between Spanish and English. That way they don’t have to feel insulted by being forced to speak English after dumping themselves into the USA and we don’t have to feel insulted by having to speak the language of our invaders when we need to communicate with them. Don’t all white people just love to speak French? Maybe I listen to too much National Public Radio. Certainly the Mexicans would love to do it too, After all we’re all the same and race is just a social construct. Besides, a Mexican that only speaks Spanish is just a wetback while a Hispanic that speaks French is a super-cool dude of the world who just happened to grow up in Mexico. Just ask Renée Montaigne or Lakshmee Singh!

    • bigone4u

      Texas Mexicans speak Tex-Mex, which I’ve been told is not classical Spanish as the folks in Spain speak it. I’m not sure that very many Mexicans have the brainpower to learn French since many of them can’t get a command of simple English.

      • crystalevans

        Or Spanglish, which is a mixture of English and Spanish.

    • crystalevans

      The Spanish language channels may have to resort to English subtitles as the younger generation are English speaking and if illegal immigration continues to be at the net zero level.

  • bigone4u

    Blacks have BET, but love sports too (except for white dominated sports). Whites split their viewing among many networks. Hispanics have only one channel. That pushes Univision up in the ratings. I can avoid specialized black, Hispanic, and feminist TV channels. What I can’t avoid is the universal Spanish labeling at the supermarket. I detest that. I also detest that Mexican money (billionaire Carlos Slim) is buying up fine old American companies, as are the Chinese. Mexican and Chinese bosses are going to be real problems for whites, as they like to hire their own. I avoid spending money on products produced by Mexican owned companies.

    • crystalevans

      No there are several Spanish language channels, Galavision and Telefutura are owned by Univision and Telemundo is owned by NBC.

      • American Civilian

        One channel for Mexicans? Check your cable — there are like 30-40 on ours, in Michigan!

        • bigone4u

          I stand corrected.

  • RWillMurphy

    It’s not a Spanish channel, it’s an Spanish-language American channel. The tag below the headline is wrong, but I suppose no one here really cares about that.

  • Terry

    I just wonder what univision is going to do when they get kicked out of our country. Don’t think it’s going to happen?? It will. The United States of America was created by white people for white people, and she is going to go back to white people very soon. Univision, glorify yourself now, because it a little while, you won’t exist.

  • Gerrjen

    I’m with those who see the positive side in this. It’s good that English-language networks are getting low ratings. It just means more white Americans are turning off the corporate-government propoganda machine.

  • StillModerated

    NBC is no longer a stand-alone corporation. It’s part of Comcast and General Electric. I think it exists solely to push dope for Big Pharma. Ask your doctor.