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Posted on February 28, 2013

Univision Ad Boasts (In English) About Beating NBC in February Sweeps

Deadline, February 27, 2013

This has gotta sting for NBC. Univision is touting its fourth-place finish ahead of NBC in the February sweeps with a new ad you can watch below. It’s the first time the Spanish-language network has beaten NBC and the first time it has come in fourth place in an in-season sweep. Univision previously came in ahead of CBS in July of 2010 and 2012. NBC’s fifth place for February is quite a reversal of fortune for the Peacock network, which only a couple months ago won its first November sweeps since 2003.

Original Article

Topics: Multilingual America, the Demographic Transformation
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