Disney’s Three Kings Day Celebration, Expansion Highlights Importance of Hispanic Heritage

Carolina Moreno, Huffington Post, December 26, 2012

And on the twelfth day of Christmas my true love gave to me: twelve ‘Mariachi Divas’, six Rosca de Reyes, three wise men, and an expanded Three Kings Day celebration at Disneyland.

Or at least this, and more, is what Disney plans to offer guests at their theme park in Anaheim, California to celebrate Día de los Reyes or (Three Kings Day), widely observed in Latin America on Jan. 6, according to the Associated Press.

The park “launched the Three Kings Day celebration last year as a test” in January 2012, promising results prompted a large-scale event to mark the last day of Christmas next month. {snip}

“It was a big success, particularly with the Hispanic community, and we’re expanding it this year to a larger area,” Michele Himmelberg, spokeswoman of Disneyland, told the Associated Press.


“I love the fact that Disney is doing this,” Puerto Rican Evette Rios, a correspondent with ABC’s “The Chew” who grew up celebrating Three Kings Day, told the Associated Press. “It means a lot. This is the changing face of America. We are becoming more open to different holidays and traditions. I don’t have a homogenous view of what America is and I’m glad Disney doesn’t either.”

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