Jennifer Agiesta and Sonya Ross, Yahoo! News, October 27, 2012
Racial attitudes have not improved in the four years since the United States elected its first black president, an Associated Press poll finds, as a slight majority of Americans now express prejudice toward blacks whether they recognize those feelings or not.
Those views could cost President Barack Obama votes as he tries for re-election, the survey found, though the effects are mitigated by some people’s more favorable views of blacks.
Racial prejudice has increased slightly since 2008 whether those feelings were measured using questions that explicitly asked respondents about racist attitudes, or through an experimental test that measured implicit views toward race without asking questions about that topic directly.
In all, 51 percent of Americans now express explicit anti-black attitudes, compared with 48 percent in a similar 2008 survey. When measured by an implicit racial attitudes test, the number of Americans with anti-black sentiments jumped to 56 percent, up from 49 percent during the last presidential election. In both tests, the share of Americans expressing pro-black attitudes fell.
Most Americans expressed anti-Hispanic sentiments, too. In an AP survey done in 2011, 52 percent of non-Hispanic whites expressed anti-Hispanic attitudes. That figure rose to 57 percent in the implicit test. The survey on Hispanics had no past data for comparison.
The AP surveys were conducted with researchers from Stanford University, the University of Michigan and NORC at the University of Chicago.
The AP developed the surveys to measure sensitive racial views in several ways and repeated those studies several times between 2008 and 2012.
The explicit racism measures asked respondents whether they agreed or disagreed with a series of statements about black and Hispanic people. In addition, the surveys asked how well respondents thought certain words, such as “friendly,” “hardworking,” “violent” and “lazy,” described blacks, whites and Hispanics.
The same respondents were also administered a survey designed to measure implicit racism, in which a photo of a black, Hispanic or white male flashed on the screen before a neutral image of a Chinese character. The respondents were then asked to rate their feelings toward the Chinese character. Previous research has shown that people transfer their feelings about the photo onto the character, allowing researchers to measure racist feelings even if a respondent does not acknowledge them.