Drive for Diversity Introduces 2012 Driver Lineup

NASCAR, January 26, 2012

NASCAR and Rev Racing announced the 2012 driver lineup—the ninth season for the Drive for Diversity program—Thursday during the annual Media Tour at the NASCAR Hall of Fame.

Rev Racing, formerly known as Revolution Racing, operates under the ownership of Max Siegel and will field four teams in the NASCAR K&N Pro Series and two teams in the NASCAR Whelen All-American Series.


The team is coming off the most successful season in the nine-year history of the NASCAR Drive for Diversity. Rev Racing collected six wins in the NASCAR K&N Pro Series East and had three drivers finish in the top 10 in series points last year.

The six drivers (Twitter handle in parentheses) who will compete for Rev Racing in 2012 include:

Jorge Arteaga (@JorgeArteaga46)—Arteaga, 25, of Aguascalientes, Mexico, will run his first full season in the NASCAR K&N Pro Series. {snip}

Mackena Bell (@MackenaBell)—Bell, 21, of Carson City, Nev., will be in her third year with Rev Racing having competed in both the NASCAR Whelen All-American Series and NASCAR K&N Pro Series. {snip}

Trey Gibson (@TGibsonRacing)—Gibson, 19, of Easley, S.C., will enter his second season driving a Late Model with the team after finishing seventh in the NASCAR Whelen All-American Series South Carolina standings last year.

Ryan Gifford (@RyanGifford2)—Gifford, 22, of Winchester, Tenn., will return to the NASCAR K&N Pro Series East for his third full-time season in the series. He became the first African-American in series history to win a pole award in 2010 and has finished in the top 10 in the standings in each of his two seasons with Rev Racing.

Kyle Larson (@KyleLarsonRacin)—Larson, 19, of Elk Grove, Calif., will move into the NASCAR K&N Pro Series ranks after he became the first driver to win a World of Outlaws race and score victories in all three USAC divisions in the same season last year.

Bryan Ortiz (@BryanORacing)—Ortiz, 22, of Bayamon, Puerto Rico will move up to the NASCAR K&N Pro Series from Late Models in his second season with Rev Racing. {snip}


“The NASCAR Drive for Diversity initiative achieved unprecedented success in 2011 on the race track, and created momentum for driver advancement to opportunities beyond the program,” said Marcus Jadotte, NASCAR vice president of public affairs and multicultural development. {snip}


The year-long NASCAR Drive for Diversity consists of three training and development components: classroom, physical fitness and racing. Additionally, an interactive fan engagement asset travels throughout the country to educational institutions and racing venues as part of the Fueling Dreams Tour, which uses a combination of iRacing simulators, show cars, deejays, driver meet/greets and career panels.

The Rev Racing team drivers were chosen after they competed in the Drive for Diversity Combine last fall. {snip}

Toyota, Sprint and Goodyear are the primary partners supporting Rev Racing and NASCAR Drive for Diversity.


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  • ThunderFlash

    I wonder when will the NBA have their Dribble for Diversity.

  • Anonymous
  • Anonymous

    Here’s an example of an industry that makes incredible profits, but like their colleagues in the rest of the corporate world their greed mongering knows no limits.  For the last several years they’ve been making statements like wanting more “diversity,” etc, to increase attendance.

    But, don’t get your hopes up of a boycott.  Nascar fans can be easily manipulated into thinking all this is a good idea, just as they seem to be the first ones to elect corrupt black mayors and chiefs of police in their little towns, because they have been easily intimidated into believing they’re evil racists if they don’t.

    Our only hope is for a complete societal break down so we can start over and cull the herd drastically.

    If Obama gets back in, there’s a good chance we’ll be imploding before his term is up.

  • Anonymous

    Can we have a drive against diversity?

    • I’m flat broke but this, this I’ll help pay for!  I’ll go without something, I’ll find the money.

  • John Maddox

    NASCAR is going the way of the NBA and NFL. It no longer supports its traditional core fan base.

    I met some people who live in Talladega and had attended the Nascar races there since they were kids. They no longer go to the races because it has become too expensive and too hyped.  

  • Anonymous

    Pathetic. I hope each of them is humiliated to be involved in such a farce.

  • Anonymous

    This is a rubber meets the road issue.

    You can be inclusive and include women and different races but it will all come down to how competent each driver is. Can they handle the pressure? Can they handle the speed?

    There is no way you can ‘level the playing field’ in NASCAR (doing so literally would cause cars to slide off the track). Each driver is going to have to compete on their own merits (and the team they assemble). They will win or lose based solely on how they perform.

    • This isn’t exactly right Sir.

      Non-whites will surely come in last and you know damn good and well that that will need to be fixed and it will be too.

      Much like others have noted, this Sport, like all the others, will simply turn non-white.

  • Anonymous

    I’m not a racing fan, so I don’t understand a “Race for Diversity.” Does it mean that we need to see that more third world people get here to compete for jobs, overcrowd over schools, emergency rooms, prisons and highways. Do we need hundreds of different languages instead of the one cohesive language that identifies us? Perhaps it’s to see the continuting destruction of our once pristine borders and forest lands as they are taken over by drug dealers and mountains of trash left by the diverse hoards. When will we see some sport with the courage to proclaim we’ve had enough?

    • Zorro

      Well, there’s always Rodeo.

      • Anonymous

        shhhh…. don’t let them hear you.

  • Anonymous


    They take no initiatives and then demand inclusion and ultimately bragging rights such as ‘the first black man to do what lots of other white men have done before’.

    The word pathetic comes to mind.

  • Bardon Kaldian

    *Another reason was that they couldn’t wear their helmets sideways. *


  • Anonymous

    anybody know how many blacks in canada? maybe i’ll move there to escape them

  • “When will these people Leave US Alone ?”
    The very second we say no.  I know this isn’t popular and I hope my comment doesn’t get deleted….here goes:

    The ‘K’ is not liked BUT, they’re still around and I happen to believe it’s because they say NO!  I have to Respect that.  If people aren’t willing to just say No, things, all things will just keep on deteriorating like they’ve been except it will happen faster and faster.

    White People just need to respond to name-calling with facts and with pointing out double standard.

    Someone posted to me on Politico once that by chipping away at our Culture (allowing unfettered immigration, different cultures, etc.), they de-legitimize us.  I believe this and it makes perfect sense for the goal is after all, to destroy us and if they can make it where “We” are nothing but also everything, “We” no longer exist.

    Just Say No!

  • Anonymous

    Canada, the land of getting beheaded on a bus.  The land of deporting a white to South Africa.  The land of a black Govenor General.  The land of no 1st amendment.  Worse than the US in many ways.

  • NASCAR always whines about costs – well, its Drive For Diversity program costs around $ 25 million per year. In addition, they pay entertainers for prerace concerts. Over a span of 36 races that also adds up to around $ 2 million. NASCAR could scrap these amenities and save itself some money.

  • Anonymous

    Blacks are not well represented in the motor sports because they cannot grasp the technology that is needed to make a successful racing team.  It takes knowledge in many scientific disciplines (physics, mechanical and electrical engineering, biometrics and many other fields) as well as practical mechanical ability, logistics etc. 

    • There’s more to the “underrepresentation” of Bantus in motorsports. I’ve posted before, on related articles, that, unlike the stick and ball sports, motorsports  has no high school or college teams. So right there, Bantus are locked out of two pipelines to the pros. You can’t practice auto racing on sandlots or makeshift courts. The professional racing schools like those run by Skip Barber and Richard Petty are often their only option.

      Motorsports is an expensive venue to get into, for whites as well as Bantus. I doubt the single Bantu mother in Oakland, Newark, or Gary who is on public aid, and has 10 children, is going to have the resources to promote son Jaquan’s budding racing career.

      Recruiting is another factor. As I mentioned before, there are no high school or college auto racing teams, but nobody in motorsports is going to recruit Bantus in the inner-city neighborhoods, with contracts in hand offering them millions of dollars to sign on the dotted line.

      Many Bantus also have criminal records, a sure disqualification, for any career in motorsports. It’s compounded if they have drug-related offenses. NASCAR especially drops the hammer on drivers and crew members who have drug offenses, starting off with an immediate, indefinite suspension.

      Even if Bantus were to make it to the top tier in motorsports, there’s no guarantee of any success. A poor-performing Bantu, who gets dropped by the team, will charge “racism” and sue for millions. Or, a Bantu that drives his car into the wall, after being bumped by another driver, will demand federal investigations, and attempted murder charges for an on-track accident that would be considered a part of racing. Does anyone in racing really want to put up with their mugabedung, for the sake of “diversity”? I don’t think so.

  • Anonymous

    What’s with the white guys in the picture? They must be gay.

  • R P

    Where’s Dale Earnhardt?