Posted on August 10, 2011

Hollywood Superheroes Losing the Fight for Diversity

John Ridley, NPR, August 9, 2011

The big budget disappointment Green Lantern was about a superhero whose powers were only limited by his imagination. But I kind of get the feeling that Hollywood’s earning powers are being limited by its lack of imagination.

Consider the box office potential if movie producers had been as bold as Marvel’s Ultimate Comics Spider-Man series when it introduced Miles Morales–a part black, part Hispanic teen–as the new Spider-man.


So if Hollywood can crank out fantasy pictures with blue Smurfs, why is it so reticent to do the same with African-Americans, Hispanics and Asians? If second stringers like Thor can get the big-screen treatment, don’t comic book legends of color like Luke Cage and Black Panther deserve the same?

{snip} There’s a self-fulfilling delusion at work in the studio system that white audiences won’t pay to see black actors cast outside a narrow type of role.

There is, however, a bit of evidence to back that claim. In the concisely titled study “The Role of Actors’ Race in White Audiences’ Selective Exposure to Movies,” Indiana University professor Andrew Weaver writes, “Movie producers are often reluctant to cast more than a few minority actors in otherwise race-neutral movies for fear that the white audience will largely avoid such films.”

Weaver found that white audiences tended to be racially selective with regard to romantic movies, but not necessarily when it came to other genres. So, sorry, Hollywood. You can’t blame it on the ticket buyers. {snip}


But for a real leap, how about casting Will Smith as Superman; Denzel Washington as Superman’s father, Jor-El; and Michelle Rodriguez as Lois Lane? I guarantee you non-stop chatter until the film opens.