DNC Courts Hispanics with Spanish Commercial

The Democratic National Committee (DNC) is devoting its first television ad buy of the 2012 presidential race to a Spanish-language commercial, trying to persuade Hispanic voters in seven swing-state markets that President Obama has not failed them economically.

The spot, titled “En Quien Confiar (Who to Trust),” argues that Mr. Obama promoted tax cuts for the middle class while Republicans are interested in “protecting tax cuts for the very rich.”

“We know who to trust, and who we can’t. Because it’s our job to protect our families,” the ad states.

Rep. Debbie Wasserman Schultz, Florida Democrat and DNC chairwoman, said the inaugural ad reflects the importance of Hispanic voters to her party’s electoral success.

“This ad buy and the fact that it’s the first one of the campaign season . . . sends a very strong signal of just how high a priority this community is to this administration and this president,” she said. “We know that the Hispanic community has grown across this country, and our commitment is to reach voters in every nook and cranny in this country.”

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