The textbook-sized panes of glass holding the president’s prepared remarks follow him wherever he speaks.
Resting on top of a tall, narrow pole, they flank his podium during speeches in the White House’s stately parlors. They stood next to him on the floor of a manufacturing plant in Indiana as he pitched his economic stimulus plan. They traveled to the Department of Transportation this week and were in the Capitol Rotunda last month when he paid tribute to Abraham Lincoln in six-minute prepared remarks.
Obama’s reliance on the teleprompter is unusual–not only because he is famous for his oratory, but because no other president has used one so consistently and at so many events, large and small.
After the teleprompter malfunctioned a few times last summer and Obama delivered some less-than-soaring speeches, reports surfaced that he was training to wean himself off of the device while on vacation in Hawaii. But no such luck.
His use of the teleprompter makes work tricky for the television crews and photographers trying to capture an image of the president announcing a new Cabinet secretary or housing plan without a pane of glass blocking his face. And it is a startling sight to see such sleek, modern technology set against the mahogany doors and Bohemian crystal chandeliers in the East Room or the marble columns of the Grand Foyer.
Obama has relied on a teleprompter through even the shortest announcements and when repeating the same lines on his economic stimulus plan that he’s been saying for months–whereas past presidents have mostly worked off of notes on the podium except during major speeches, such as the State of the Union.
Ari Fleischer, a former spokesman for George W. Bush, said while it’s entirely a matter of personal style, using a teleprompter at these smaller events has its drawbacks.
“It removes you from the audience in the room,” Fleischer said. When speaking from notes, Fleischer said, the president can pick up his head and make eye contact with those in the audience, as opposed to focusing on the teleprompter to his left and right.
Bush, Fleischer added, “would use the teleprompter for his major big events, but when he would travel around the country or do events, he would almost always work off of large index cards.”
Obama has never tried to hide his use of a teleprompter. It was a mainstay during the final months of his campaign. He brought it to county fairs and campaign rallies alike–and once had it set up in the ring at a rodeo.
But be it extra precaution, style or a mental crutch, Obama has shown in the past that he needs the teleprompter. And while he still has his prepared remarks placed on the podium in a leather folder, the White House has shown no sign of trying to wean him off of it.
Before Obama entered a room in the Eisenhower Executive Office Building on Wednesday to announce his crackdown on defense contracts, a CNN reporter asked an Obama aide if the teleprompter could be moved further away from the podium or lowered. The answer was an unequivocal ‘no.’