Posted on November 19, 2004

Cleveland TV Anchor Appears Nude For Story About Art

AP, November 17, 2004

A television news anchor appeared on the air nude in a first-person report about an artist’s photographs, drawing a record number of viewers for the time slot, the station said.

Sharon Reed was one of hundreds of people who participated in Spencer Tunick’s nude photo installation in Cleveland in June. Her report, which aired Monday on the 11 p.m. newscast on WOIO-TV, showed far away angles of her nude and some closer seminude shots, as well as other participants.

The station said Wednesday that the story on its Web site attracted nearly 1 million visitors. WOIO news director Steve Doerr said the story was aimed at bringing in ratings during November sweeps when audiences are measured to set advertising rates.

The report comes in the midst of increased attention to the airwaves, following Janet Jackson’s breast-baring performance during the Super Bowl halftime show. The Federal Communications Commission proposed a record fine of $550,000 against CBS, WOIO’s parent network. The network is protesting.

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