‘Shark Week’ Lacks Diversity, Overrepresents Men Named Mike, Scientists Say

Lisa Whitenack loved sharks as a kid. She spent rainy days leafing through a guide to sharks in Reader’s Digest. Every summer, she would watch “Shark Week,” Discovery’s annual TV event that spotlights the ocean predator with seven days of dedicated programming.

But when the scientists appeared on her TV screen, she rarely saw any women she could look up to.

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Whitenack, now a biology professor at Allegheny College in Meadville, Pa., found her way into shark research anyway. When the pandemic lockdowns came in 2020, she saw an opportunity to study the source of her old misconceptions. Was “Shark Week” feeding audiences the wrong messages about sharks — and who studies them?

Whitenack led a team of researchers to examine hundreds of “Shark Week” episodes that aired between 1988 and 2020. In a study published last month by the Public Library of Science, their research claims that Discovery’s programming emphasized negative messages about sharks, lacked useful messaging about shark conservation and overwhelmingly featured White men as experts — including several with the same name.

The programming featured more White experts and commentators named “Mike” than women, said David Shiffman, a conservationist at Arizona State University who was a co-author of the study.

“When there are hundreds of people of color interested who work in this field, [and] when my field is more than half women, maybe it’s not an accident anymore that they’re only featuring White men,” Shiffman said.

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“Shark Week,” a 34-year tradition and consistent ratings draw for Discovery, has faced criticism in the past. Scientists and TV critics blasted the event in 2020 for announcing a roster of TV specials that featured six White men out of eight named experts.

Whitenack’s study found that the trend persisted throughout almost all of the television event’s history. Over 90 percent of the 229 experts featured in 201 “Shark Week” episodes were White, the study found, and about 78 percent were men.

Carlee Bohannon, a marine biologist and co-founder of Minorities in Shark Sciences, praised the study for putting numbers to her and her colleagues’ long-standing concerns about diversity in both the media and shark science. {snip}

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But Whitenack and Bohannon agreed that the biggest concern was with the program’s lack of diversity and how that might shape young scientists’ perceptions of marine biology and whether they could enter the field.

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