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Ida Ljungqvist: Hugh Hefner’s First African Playmate of the Year

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Karu F. Daniels, Black Voices, May 5, 2009

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On May 2, Tanzanian-born Ida Ljungqvist was named the 2009 Playmate of the Year at Las Vegas’s famed Palms Hotel & Casino. Our pals over at HipHollywood.com was there to catch all the happenings as it went down.

Along with the title of 50th Playmate of the Year, the 27-year-old (who was previously know as Miss March 2008) was given $100,000 in prize money, a new Mazda6 car, and a big bottle of Patron.

2009
Ida Ljungqvist.

Original article

(Posted on May 8, 2009)

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Comments

1 — q wrote at 6:13 PM on May 8:

She’s about as black as “The Rock,” which is to say just a trace.

It’s very misleading to read an article about a black this or that, then turn to the photo and see someone who is obviously mostly non-black.

When is the census and the media going to start another “mixed race” category to keep us from being fooled all the time when no photo is available?

Incidentally, this woman is really nothing exceptional.

2 — Mike NY wrote at 6:21 PM on May 8:

Finally!

At long last, a Playmate all African women can look up to & emulate as one of their own!

Light brown skin, straight light-brown hair, narrow nose, flat face, yes, just what comes to mind whenever one thinks of native Tanzanian women.

And that name!

Ida Ljungqvist - surely in the months to come we’ll hear of many black babies named after this role model, and they will grow up strong and proud with such a noble Afrocentric moniker!

3 — Mike O wrote at 6:26 PM on May 8:

Isn’t it funny how she does not look black, but instead looks like she has a little black in her, with mostly European features, including the white invention of inmplants?

4 — RJS wrote at 6:44 PM on May 8:

hmmm…I wonder how many white parents and grandparents this “african” has.

Why is it that so many of the “africans” (especially females) who appear in sitcoms, commercials, movies, beauty pageants look like white women with suntans?

5 — dave wrote at 7:13 PM on May 8:

What a historic year for Africans Wow!!!! Another example of black is beautiful. We can expect more of this in the coming future. She has a Tanzanian mother and a Swedish father who met while he was working for UNICEF. I can’t believe this man would marry a pure african woman. She looks nothing like her blonde hair blue-eyed father, she looks like a typical blackwoman born here except she straightened her naturally curly hair. Another example of why not to race mix.

6 — uofc wrote at 7:20 PM on May 8:

Playboys magazine’s subscriptions are down they have to do something new. They needed more diversity in their magazine. All the blonde white women look the same and they want to reach a wider ethnic audience. Men like a variety of different woman. No one wants to turn page after page to see the same woman over and over again. There was a black actress on the cover recently.

7 — Le Homme Verd wrote at 12:05 AM on May 9:

Get real, Hugh Hefner.

It doesn’t matter what color, or tint, she is.

It is all fantasy.

Fantasy piled on top of fantasy.

Fantasy leading to fantasy.

I really don’t know what a person is supposed to do with this.

What can you do with it?

“oh, Lord, lead me from the unreal to the real.”

8 — HH wrote at 3:15 AM on May 9:

On top of her obviously NOT being a legitimately native Tanzanian, I smell an obvious fix here. Simply stated, as Playmates go, she just isn’t all that attractive or special to look at. I don’t say this as a racial thing, but just a straight-up aesthetic observation.

9 — SKIP wrote at 11:29 AM on May 9:

Ida Ljungqvist - surely in the months to come we’ll hear of many black babies named after this role model, and they will grow up strong and proud with such a noble Afrocentric moniker!

Perhaps one of the thousands of mulatto babies to be born in a few more months. Sayyyy….9 months after the inauguration of the beginning of the end (or new beginning)

10 — S & GS wrote at 1:50 PM on May 9:

Although Hefner may appear to be for innocuous fun, he is all for race mixing. I’m sure he’s happy about these upcoming nuptials:

http://tinyurl.com/5t268h

11 — Anonymous wrote at 2:29 PM on May 9:

Where did she get that Swedish name? Not to mention the semi-Caucasian looks.
She’s typical of East Africa?

Just as I think countries like Belgium and Germany should be represented by Belgians and Germans, so I also believe that Africa should be represented by Africans. She is not a typical African.

12 — 101 wrote at 2:30 AM on May 10:

Whenever black women have decent hair, it’s usually a weave. Ida is biracial, but can we really be certain her hair is natural? Are her breasts natural?

The artificial look is always unattractive - not to mention ludicrous. A black woman with decent hair is somehow even less alluring, because it’s obvious she’s wearing a weave. It doesn’t matter what racial features a woman is going for, if it’s artificial it’s unappealing. Malcolm X used to chastise black men and women for straightening their hair, claiming they were ashamed of their blackness. Not only is artificiality unattractive, but when it’s taken in a direction that leads away from one’s race it indicates a lack of racial pride. There is nothing wrong, in my opinion, with a white woman getting a tan as a result of her everyday outdoor routine; it’s when they systemically set out to tan themselves, whether by visiting a parlour or just laying out in the sun, that their actions become unsettling. And I find white women with milky white skin just as enticing, if not more so, than white women with tanned skin.

The extreme example of racial shame in the white community, in this regard, is when white women grease up their hair and dye it brown. It looks awful and it’s absurd from the point of view of race.

Playboy’s selection of Ida is not the first example of their promotion of artificiality. The standard, from the magazine’s inception, was a tanned, bleached blond white woman with fake breasts. The “white” features the magazine promotes, such as bleached blond hair, looks unnatural and unappealing; the non-white features, like heavily bronzed skin, is foolish from a racial standpoint. Their selection of Ida with her fake breasts and (in all likelihood) horsehair weave continues Playboy’s dimwitted legacy. Does anyone else here suspect multiculturalism as a contributing factor to the emergence of artificiality as the aesthetic standard?

13 — jayfresh wrote at 12:47 PM on May 10:

The half-breed mulatto look is becoming the look of America. Tiger Woods, Barack Obama, and now Playboy is following the trend. Most of the younger white generation growing up today have no clue of race, history, or white heritage. If you mention Black’s meager contribution to western civilization they scream “stupid, ignorant”, too ignorant to realize that they are the ignorant ones. It may sound cliche, but I’ll be glad that I wont be around 100 years from now, when the white race in America is nothing but a distant memory.

14 — Charles B. Tiffany wrote at 1:22 PM on May 10:

She looks like our President`s sister. Anyone who thinks East Africans have anything in common with African Americans is victim of political correctness. Who would have ever thought she was anything except a hot chick with a tawny complexion.
We are on a vast guilt trip as white folks. These stories make us all feel the hastle we gave to our slaves has at last been expiated. Obama got about 5 million extra votes from whites who knew if they voted for him, they could forget their great great grand parents made fortunes in the slave trade and for over 150 years we made their children drink from seperate water coolers.
In a way this may be a good thing for blacks. We may well quit giving them government largess that destroys their families and stuffs them in prisons.
Charles B. Tiffany
Kissimmee, Florida

15 — Information Insurgent wrote at 2:28 PM on May 10:

Shes 50% black and she has fake hair and fake boobs.

16 — chocalateshake wrote at 5:50 PM on May 10:

Whenever black women have decent hair, it’s usually a weave. Ida is biracial, but can we really be certain her hair is natural? Are her breasts natural?

I believe they are. Black women naturally tend to have more voluptuous bodies than women of other races. Big breasts even on small black women are very common. I believe >90 % of the women in this magazine have implants and aren’t naturally blonde and have blue or green eyes, or have full lips. The majority of these women are artificial and look ridiculous.

17 — Bobby wrote at 7:07 PM on May 10:

Hugh Hefner is a pornographer buy any other name. It has always amazed and amused me,how he has been given a break on this status that he should have earned.

P.S. Sure I’ve looked at Playboy Magazines, but that doesn’t change the truth about old Heff.

18 — Xenophon wrote at 9:04 PM on May 10:

I wonder how black Tanzanian women feel about this. Seething, I’ll bet.

19 — White, Jewish, and Proud wrote at 11:32 PM on May 10:

Give me a White woman anytime. I still say the White woman is the most beautiful of all the races.

As a matter of fact, whenever a non White woman is touted as being beautiful her beauty is judged by the degree to which it approximates and exemplifies White standards of beauty.

20 — Anonymous wrote at 1:43 AM on May 11:

“Who would have ever thought she was anything except a hot chick with a tawny complexion.”

I can tell she’s black at a cursory glance.

“Shes 50% black and she has fake hair and fake boobs.”

Thanks; maybe you should change your moniker to “Sherlock Holmes.”

21 — Anonymous wrote at 9:39 AM on May 11:

“Just as I think countries like Belgium and Germany should be represented by Belgians and Germans, so I also believe that Africa should be represented by Africans. She is not a typical African.”

That will not happen anytime soon. African blacks almost literally worship their half-breed mongrels and know their simian like features do not fare well in international beauty contests.

One could only imagine the glee of this half-breed’s mother marrying a white male.

A white spouse is the ultimate status symbol in Africa, meaning less uglier children and the ability to live abroad, and ironically, in the nicer parts of their native country.

22 — Albert wrote at 10:11 AM on May 11:

Looks like some white genes died in one of her parents.

Given this woman’s last name, it appears that it was a white male who has wiped out his family line and devolved back to Africa via miscegenation.

23 — Heath wrote at 4:48 PM on May 11:

Quite frankly, Hugh Heffner has always been progressive on racial issues. He donated millions of dollars to the civil rights movement in the 1960s, advocated for the desegregation of public facilities and even encouraged interracial dating and marriage.

He even had Black centerfolds. This was in spite of hostile protests from certain readers.

24 — Anonymous wrote at 6:59 PM on May 11:

“I believe they are. Black women naturally tend to have more voluptuous bodies than women of other races. Big breasts even on small black women are very common. I believe >90 % of the women in this magazine have implants and aren’t naturally blonde and have blue or green eyes, or have full lips. The majority of these women are artificial and look ridiculous.

Posted by chocalateshake at 5:50 PM on May 10”

75% of black women are overweight. Being obese or “curvy” as black women like to call it is not voluptuous and a man can have the same kind of breasts too if he weighed 300 pounds.

25 — SKIP wrote at 7:31 PM on May 11:

I wonder how black Tanzanian women feel about this. Seething, I’ll bet.

I doubt many of them can see the magazine, I believe besides being and African country in Africa and full of Africans, I think the country is mostly muslim or at least troublesome.

26 — Harumphty Dumpty wrote at 12:56 AM on May 12:

I find a much wider range of women attractive, of all races, than most men I know, and this lady just looks weird to me.

I’m fond of a delightful black woman in her 80s that I have very pleasant conversations with, and I’d much rather kiss her than this strange looking lady.

27 — Anonymous wrote at 10:17 AM on May 12:

Harumpthy, you might have wanted to keep that one quiet.

28 — chocalateshake wrote at 2:26 PM on May 12:


75% of black women are overweight. Being obese or “curvy” as black women like to call it is not voluptuous and a man can have the same kind of breasts too if he weighed 300 pounds.

Posted by Anonymous at 6:59 PM on May 11


I don’t believe its that high, just because a woman doesn’t look a starving ethopian doesn’t means she’s obese. What makes a woman fat is where the fat is distributed on her body and not her total body weight which can be decieving. Excessive amounts of fat on the upper body is what makes a woman fat. When measuring obesity its the waist to hip ratio that counts. Apple shaped women are obese not pears. Women aren’t supposed to be shaped like preteen boys. If Marilyn Monroe was alive today she would be considered obese by todays standards.

29 — Anonymous wrote at 9:34 PM on May 12:

“I don’t believe its that high, just because a woman doesn’t look a starving ethopian doesn’t means she’s obese. What makes a woman fat is where the fat is distributed on her body and not her total body weight which can be decieving. Excessive amounts of fat on the upper body is what makes a woman fat. When measuring obesity its the waist to hip ratio that counts. Apple shaped women are obese not pears. Women aren’t supposed to be shaped like preteen boys. If Marilyn Monroe was alive today she would be considered obese by todays standards.

Posted by chocalateshake at 2:26 PM on May 12”

Wow, are you in denial. Shape has nothing to do with determining whether someone is overweight. Your saying a 300 pound black woman with the weight evenly distributed is as healthy as a 120 pound White woman of the same height? You can’t rewrite the standards for fitness just because you don’t agree with them. Check out the article below, it’s actually 77 percent of black women that are overweight.

http://www.womensenews.org/article.cfm/dyn/aid/1865/context/archive


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