Posted on March 28, 2020

DNC Campaign Targets African American and Latino Voters in PA

John Cole, Politics PA, March 25, 2020

The path to victory for the Democratic Party across the country relies heavily on running up the score among African American and Latino voters. On Monday, which was the 10th anniversary of the Affordable Care Act, the Democratic National Committee launched a “diverse media advertising” campaign aimed at attacking the Republican Party’s message on healthcare in six battleground states that President Donald Trump won in 2016, including Pennsylvania.

“Victory in 2020 will be won in Black and Brown communities throughout the country, and we cannot afford to take a single vote for granted,” said DNC Chair Tom Perez. “President Obama, Speaker Pelosi, and Democrats in Congress made access to health care a reality for millions of people, especially in communities of color, and Trump’s agenda has trampled on that progress.” {snip}


The press release from the DNC added that this overall ad buy, which is a six-figure investment in minority-focused media outlets across the six states that will officially launch in the coming days, includes print ads and radio ads that will both be present in the keystone state.


The radio ads, which will be produced by a Hispanic-owned creative agency and will air on Spanish-language stations throughout Pennsylvania, Arizona, and Florida, will also boost the ACA and the Democratic Party’s commitment to “providing access to quality, affordable health care to the Latino community.”

According to a spokesperson from the DNC, the radio ads will reach Latino voters, primarily in southeastern Pennsylvania, but the overall investment will be in the Philadelphia and Pittsburgh regions and will continue to air through the general election.


In 2016, 74% of Latino voters backed Sec. Hillary Clinton’s campaign in Pennsylvania, while 22% of latino voters supported Trump, according to a CBS News exit poll. This is a 10 point swing in the GOP direction from 2012 when 80% of latino voters supported President Barack Obama in Pennsylvania, while 18% of latino voters backed Romney, according to a New York Times exit poll.


The Trump campaign is attempting to improve their standing among black voters with a campaign launched earlier this month by opening Black Voices for Trump Community Centers in seven states across the country, with one office opening in Philadelphia and another in Pittsburgh.