Posted on February 11, 2020

Victoria Fuller of ‘The Bachelor’ Apologized for ‘White Lives Matter’ Campaign Before Cosmo Drama

Elyse Dupre, NBC New York, February 6, 2020

Victoria Fuller has come under fire for wearing “White Lives Matter” merchandise in a past modeling campaign.

The resurfaced advertisement was apparently for a marlin conservation group. The picture showed “The Bachelor” contestant donning a “WLM” hat. Another photo showed a model wearing a T-shirt with a Confederate flag and fish on it, and a third shot showed a model donning a T-shirt with the words “White Lives Matter.”

“The company ‘We Love Marlins’ is in support of catching white, blue & black marlins and releasing them back into the wild,” Fuller wrote on Instagram last month. {snip}

While Fuller has remained tight-lipped since the backlash began, she did issue an apology after the Instagram account @bachelorclues shared the photos.

“I’m sorry if you or anyone else’s feelings were hurt,” she wrote in the comments section after being criticized by a follower. “That was never my intention.”


“I apologize immensely,” she wrote in a separate comment. “It was never my intention to lessen this matter.”

Earlier this week, fans watched Fuller win a digital Cosmopolitan magazine cover during a group date photoshoot competition. But after the photos from Fuller’s past campaign resurfaced, the magazine decided to pull the cover.