Posted on January 5, 2017

Guilt Relief in a Box

Vice News, January 2, 2017

When organizers Marissa Johnson and Leslie Mac saw white people pinning safety pins to their lapels after the election, they thought it was stupid — but they smelled a business opportunity.

The safety pin is the Make America Great Again hat for white people who didn’t vote for Trump and want everyone to know it. {snip}

Their solution: the Safety Pin Box, a monthly subscription service modeled on services like Birchbox. For $100 a month, subscribers get a box of tasks to complete that are aimed at making them more woke. Johnson and Mac pocket some of the profits, and give some money away to black women activists.