Ayaz Nanji, Marketing Profs, August 5, 2015
The report was based on data from three surveys of a nationally representative sample of adults living in the United States.
Over time, the offline population has been steadily shrinking, the analysis found. In the year 2000, 48% of Americans did not use the internet, and even as recently as 2010 nearly a quarter (24%) were not online.
Despite a rise in their use of the Internet, seniors remain the group most likely to say they never go online. Some 39% of adults age 65 and older do not use the Internet, compared with only 3% of 18-29-year-olds.
Racial and ethnic differences are also evident: One-in-five blacks and 18% of Hispanics do not use the Internet, compared with 14% of whites and only 5% of English-speaking Asian-Americans — the racial or ethnic group least likely to be offline.