Howard Schultz: Starbucks to Open Ferguson Store

Claire Zillman, Fortune, April 22, 2015

Howard Schultz said that the coffee chain will open a store in what has been an epicenter of racial tension in the U.S., one month after unveiling its controversial Race Together campaign.

Starbucks baristas may not be writing “Race Together” on customers’ coffee cups anymore, but CEO Howard Schultz certainly isn’t done talking about the nation’s touchiest topic.

On Tuesday, Schultz talked about his company’s efforts to address racial tension and announced that his coffee shop chain will open a location in Ferguson, Mo. as a “way to create employment.” {snip}

Starbucks has locations in nearby Jennings and Florissant, Mo., and six stores in Lambert-St. Louis International Airport, but none in Ferguson.

Schultz tucked the Ferguson store news into comments he made on stage at an event hosted by NationSwell, a digital media company focused on American innovation and renewal. Schultz’s appearance at the event focused on his company’s ongoing efforts to combat racism and inequality in the United States, its education benefits for workers, and its recent commitment to hire military veterans and so-called opportunity youths, generally described as unemployed 16 to 24-year olds who have not followed a traditional education path.

After his on-stage interview, Schultz told Fortune that there was no specific timeline for the opening of a Ferguson store, and he declined to provide more information about plans for the location there. A Starbucks spokesperson did not provide an opening date but said that the Ferguson store is “part of our plan to build more stores in urban neighborhoods.”

Whenever Starbucks ultimately open its store in Ferguson, a city that’s 70% black, the location will counter the heavy concentration of Starbucks locations in predominantly white neighborhoods. By crunching Census figures and a dataset of 11,500 Starbucks locations in the United States as of August 2014, Quartz determined that the density of Starbucks stores increases along with the whiteness of census tracts.



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  • Ferguson already has a Starbucks.

    • Oil Can Harry

      But do they employ “opportunity youths”? Those are “unemployed 16 to 24-year olds who have not followed a traditional education path”.

      In other words high school dropouts, gang-bangers and welfare bums.

      • GAWZ

        “traditional education path”. Can they come up with some euphemisms or what?

        • John Smith

          The traditional black education path includes time at Crime U., otherwise known as prison.

          • Speedy Steve


      • And that just so happens to be the age range that is eligible for Job Corps. Or, in this case, Job “Corpse.”

        • John Smith

          “Job Corpse” is actually an appropriate turn of phrase.

          • Alexandra1973

            When I think Job Corps, I think of the case of White girl Christa Gail Pike who killed another girl because she thought the other girl was after her black boyfriend.

            Pike is on Death Row. Her black boyfriend got life for participating in the murder (he was 17 at the time of the offense), and the black girl who was an accessory got probation.

          • Watch me not care.

      • Light from the East

        Buy the coffee and you get “surprise fight” by black teens for free.

        • It wouldn’t take much of an emergency room visit to make $5 for a cup of nasty coffee seem quite cheap.

      • Realist

        I heard they’re renaming it Star Bucks.

        • yarpos .

          Wurl Star Bucks?

      • Bill Gates has not follwed a traditional education path. He dropped out of college.

      • DiversityIsDeath

        Ha, opportunity youfs. “Imma be a barrista an sheeit”.

    • Inside the Emerson Electric corporate headquarters office.

    • Realist

      But it will be the first Starbucks to sell malt liquor.

  • TruthBeTold


    How viable are these high-price coffee stores going to be in low-income neighborhoods?

    Starbucks is playing catch-up and it makes them look silly.

    • Oil Can Harry

      They’ll do okay as long as they accept EBT cards and add fried chicken and grape soda to their menu.

      • ElComadreja

        Soon they’ll be appearing in the news for “disturbances” as often as Chucker Cheese.

    • GAWZ

      “Three dollas fo a cup o coffee? Brotha, you must be out of yo wannabe YT mind.”

      • TruthBeTold

        And it’s only 99 cents at McDonalds.

  • phorning

    There’s no specific timeline and they offered no additional details about the location. So he wanted to get good PR for the announcement and will probably never follow through with the store.

    • TruthBeTold

      Schultz painted a target on the Starbucks franchise the moment he started the ‘Race Together’ campaign.

      Just imagine if he never started that program. No one would be questioning SBs about their actions and motives and SBs wouldn’t be trying to smooth things over. From now on everything SBs does will be filtered through the ‘Race Together’ campaign.

      This was an avoidable self-inflicted wound.

    • carriewhite64

      That’s exactly what I thought. Right now Starbucks corporate is hoping that if they wait long enough people will forget this announcement and the issue will quietly go away.

  • Anglokraut

    And if the improbable happens, and Ferguson gentrifies, this will also be the fault of Whites.

    “…CEO Howard Schultz certainly isn’t done talking about the nation’s touchiest topic.”
    I’ve never known a time when it was not the touchiest topic, but I’ll bet people in Japan, Estonia, and Finland could tell me what it’s like to live in a mono-ethnic nation-state. I’ll bet it’s really nice.

    • GAWZ

      Except Finland (like Sweden) let in a bunch of so called ‘political asylum’ refugees from Somalia that proceeded to go on a rape spree.

    • Michigan Patriot

      Schultz is a Zionist ambassador, he should apply the same racial question in Israel; let’s see how well that campaign flies ! Hypocrite !

  • Vito Powers

    Opening a Starbucks in a town with a 70% Negro clientele should provide many teachable moments for Howard. I would suggest having plastic play furniture for tables and chairs along with armed baristas.

    • GAWZ

      Once the experiment ends in disaster, they will try to sweep it under the rug as discreetly as possible. It would be nice to be able to monitor the real world situation of this store from still birth to final closing.

      • Red

        Schultz will probably keep it open, even if it operates at a loss. No price is too big for liberals when it comes to earning their PC and Diversity badges.

        • MooTieFighter

          I think he will as well, unless it really loses attention. He is willing to take a large loss and this will not really benefit anyone.

        • Realist

          “No price is too big for liberals when it comes to earning their PC and diversity merit badges.”

          Particularly if the tax payers pick up the loss

      • Michigan Patriot

        Amen !

    • Reverend Bacon

      And perhaps several high-definition cameras with sound. Not as a security system but so that they can capture all the mayhem for entertainment purposes. This way, they can make back on the video sales some of what they lose on the store itself.

      • bilderbuster

        The SB Ferguson Live Cam.

    • Douglas Quaid

      The trouble is that he will arrive at all of the wrong conclusions. The pitiful sales and recurrent vandalism at the Ferguson Starbucks will be attributed to the ongoing oppression of minorities and only further convince these lunatics like Schultz that they need to double down their efforts to uplift these people.

    • LexiconD1

      They’ll be behind plexiglass, like the fast food workers and liquor store employees are in any other ghetto in the United States.

    • MooTieFighter

      He knows this is a loss. Proves how liberal he is. He ignores common sense and all logic to prove a point. He wants to prove that his company is so kind and open minded. This is exactly what all Americans are being asked to do in their jobs, schools, and homes. It’s self destruction of America.

      • Michigan Patriot

        Agree !

  • JohnEngelman

    They better hire armed security guards for those coffee houses.

    • GAWZ

      In other words the place will always be in the red. Armed security guards cost money and I don’t think that the good people of Ferguson are that into YT coffee.

  • GAWZ

    “Don’t loot dat store. Massa be racially diverse and stuff.”

  • Truthseeker

    I’m sure they’ll thank him for his generosity by robbing the store repeatedly until it has to close.

  • Dave4088

    A few years from now will be reading that the Ferguson Starbucks and others in blighted afro-merican neighborhoods are closing or slated to close. That is unless they figure out a way to make malt liquor mocha. Or, will be reading about how their menu offerings are “racist” since they don’t appeal to afro-mericans and are facing lawsuits as a result.

    • ejXinMI

      Assuming a malt liquor mocha is not added to the menu, moth-balling the Starbucks-Ferguson will simply echo the fate of so many shopping malls around the country. Until then, I will keep my eyes peeled for videos of the inevitable caffeine-fueled chimpouts there.

      • Reverend Bacon

        bingo. I think that sales of such videos is how they’ll prop up the store. I for one would pay a few bucks a month for a real-time look (and listen) to the mayhem, and even the comments about coffee prices, their (current) failure to accept EBT,

        • LexiconD1

          The only Starbucks that accept EBT are located inside stores (Googled it). Now, how many ghetto stores have a Starbuck? I imagine it’s very few.

          • bilderbuster

            They might try and put it in the court house.

          • LexiconD1

            There’s one at our local court house and airport.

          • pennawhytmn

            But dat beez rayciss an sheet.

    • TruthBeTold

      The entire ‘Race Together’ idea was a bad idea from the onset. They’re going to be paying for this mistake for years to come. From now on everything they do will be scrutinized through the lens of race.

      I’m still waiting for Schultz to resign or quietly be let go.

      I suspect Starbucks is trying to play it cool. If they got rid of Schultz too soon it would be an admission of what a disaster this episode has been.

      This putting SBs in urban areas is just another bad idea and it will fail.

      • Michigan Patriot

        He owns the company, not going anywhere, Newman !

    • Spoda Be

      “Or, we’ll be reading about how their coffee and menu offerings are “racist” since they don’t appeal to afro-mericans and are facing lawsuits and negative press coverage as a result.”

      ~That~ is exactly how it will go down. IMO.

  • RacialRay

    Is this idiot really going to try to sell $5 coffee to purple-drankers? Something tells me the clientele at the new Ferguson World Star-Bucks Hip-Hop won’t like the canned classical music and will express their displeasure in the usual ways.

    • DaveMed

      If they played classical music, I’d be slightly less averse to the brand.

      As it is, I don’t think that Bach, Grieg, and Tchaikovsky** grace those coffeeshops. Which is just as well for the composers.

      **I know, I know… Baroque, Romantic, and Romantic. Mea culpa!

      • Douglas Quaid

        Yeah it’s usually an eclectic hipster greatest hits mix that is being belched out of the speakers every time I’ve been there.

        • Guest

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    • Ron Cheaters

      lol, purple drank.

      • Lexonaut

        Hell-o-o-oh! Is that you, Nookie Monster?

        • Blackfish

          Looks a lot like The Gentle Giant

          • Michigan Patriot

            His reply to your insult; no way !

      • That’s “Purpa Drank”.

  • guest

    I recommend a store limited to “drive thru” and only daytime hours, with video camera monitoring of the employees.

    • ElComadreja

      You mean drive-by, don’t you?

  • Luca

    Starbucks CEO’s said they have no fear of the store in Ferguson being robbed because they will be posting signs declaring it to be a “Gun Free Zone” as per company policy.

    If they want to make a go if it financially they better be serving fried chicken too.

    • John Smith

      More magical progressive “thinking.”

      • Alexandra1973

        They may as well just paint a huge bull’s-eye on the building.


    It will NEVER open. No successful businessman could be that stupid

    • Bon, From the Land of Babble

      No successful insurance company would be that stupid to underwrite it.

      • They’ll just jack the premiums sky-high, since the area is now world-famous for high-end insurance claims due to the winter’s rioting, looting and arson.

        • Bon, From the Land of Babble

          There will be a codicil somewhere buried in the small print that the policy does not cover civil insurrections.

          What business owners in Los Angeles found out after the Rodney King riots.

          Best insurance policy? Have Korean Roof Snipers on retainer.

  • WR_the_realist

    I guess Schultz got tired of people pointing out that there are no Starbucks in Ferguson. The Starbucks will open with great fanfare. Two to four years later, when it is continuing to bleed financially, the Starbucks will be closed, with no fanfare whatsoever.

    BTW, there are many other neighborhoods badly in need of Starbucks:
    East St. Louis
    Downtown Detroit

    Go to it, Schultz.

    • Tarczan

      East Cleveland

    • A Freespeechzone

      South Central Los Angeles; ghetto Oakland.

      • LexiconD1

        It’s been a LONG LONG time, but when I was a grocery worker I used to see one off, I believe, Figueroa in SCLA. It never looked busy.

        I Google it, and it’s no longer there. There’s none in true SCLA, as far as I could tell.

        • Blackfish

          Probably a couple on the USC campus

          • LexiconD1

            I’ve been on that campus several times, but since I almost never drink hot coffee outside my house, I never noticed. I’ll look for one next time I’m there.

            for the record, it try not going to that area anymore. The neighborhood that surrounds it is appalling. The first time I saw fast food employees hidden behind plexiglass at a Jack In The Box, was in that neighborhood, if that gives you any indication of how atrocious it is.

    • John Smith

      Camden, Gary, S. Memphis, W. B’ham, etc.

      • bilderbuster


        • Lexonaut

          Their slogan could be …

          I’d Selma own mutha fo a cup a dis.

    • Katherine McChesney

      North Nashville.

      • WR_the_realist

        I’m happy to see so many responders who should be on the Starbucks new stores siting committee.

    • Douglas Quaid

      Gary Indiana was a real pit last time I checked…it’s a coffee desert just begging for the hands of progressives to uplift it out of destitution…come on Schultz.

  • guest

    “Starbucks baristas may not be writing “Race Together” on customers’ coffee cups anymore, but CEO Howard Schultz certainly isn’t done talking about the nation’s touchiest topic.”

    We all know this “race together” campaign only targeted White people, but what’s going to happen if all the Whites in Ferguson finally move out because they can no longer keep living in fear for their lives because of the violent rioters protesting for a dead black criminal who attacked a cop and was shot by the same cop? Should that happen, there won’t be any Whites for Starbucks to guilt-trip and brainwash into being self-hating libtards just like the people who run Starbucks.

    The people who run Starbucks were idiotic enough to start this campaign when they knew (or should have known) that it would be met with very negative backlash, now they want to put another Starbucks in what is now seen as one of the most violent cities in America and continue talking about the touchy subject of race.

    Then again, this should come as no surprise. The people who run Starbucks are all brain-dead liberals and logic, rationality, and common sense don’t apply to them and liberals will never take the hint when their social experiments like enforced diversity and their “race together” campaign fail miserably.

  • jim

    Wait until he realizes how the stores in White neighborhoods will be subsidizing this place with the extra costs of security and the negative impact of employees who will behave badly just like they do at most McDonalds. Much like the city near me, the supermarket chains don’t want to open stores within its limits due to to extra cost of doing business. One of the stores has metal detectors in the entrance way. This should be fun to watch unfold…

    • walt

      Mocha Chai latte from behind bullet proof glass. Oh boy! This is gonna be gooood (rubbing my hands together)

      • carriewhite64

        Popping popcorn, settling in to comfy chair, turning off phone.

  • Chip Carver

    Will anyone – white that is – be attacked for ordering their coffee black?

    Just asking.

    • Lexonaut

      “Will anyone – white that is – be attacked for ordering their coffee black?”

      It probably depends on what they order him to do.

  • MekongDelta69

    I hope they rob the place on the first day.

    • bilderbuster

      I hope the employees and managers get carjacked on a regular basis and all quit so SB has to hire locals only.

      • Cheri Rodriguez

        From Day One the employees and managers will be the carjackers…and the rapists…and the drug dealers…

        • bilderbuster

          I want SJW baristas to get a taste of racial reality first before the the Ferguson SB goes ghetto.

  • John Smith

    Will they order their coffee “black and extra bitter”?

    • Lexonaut

      Get down!

      • John Smith

        That’s why so many blacks got killed in ‘Nam. When they shouted that, they all got up and started dancing.

        • Lexonaut

          It took me a full minute to get that one, but I did get it.

        • Spoda Be

          I giggled.out.loud when I read that. First time in days. Saving your comment in my archives.

  • mobilebay

    I’ve never been in a Starbucks (non-coffee drinker), but how many does each store employ? Would it really be helping the community to give five or six jobs to the unemployed? And would the Ferguson “youths” really drop by for a latte? Better reconsider, Starbucks.

  • Dave4088

    Howard Schultz is insane if he thinks he can make Starbucks coffee loving yuppies out of Ferguson welfare parasites and section 8ers.

  • ozamataz

    I can’t begin to imagine the new ebonic phrases the negro customers and baristas will come up with. Wha bezz a la te te?

    • Kenner

      – Asks La TayTay.

  • Epiminondas

    It will close in a year or so.

    • phillyguy

      the racist Schultz will keep it open pouring money into the store, they might sell one cup of coffee a week in that neighborhood.

      • Ron Cheaters

        My thoughts exactly.. A money pit of self-righteousness.

      • Dave West

        The Ferguson Starbucks………………………

        Woah, the projected revenues are halfway there!

    • Alexandra1973

      Let’s have a betting pool! LOL

  • Jaggers

    Starbuck’s CEO Shultz wants to “address racial tension.” Does anyone believe that? He wants more resentment of white males and grievance mongering. So in fact he wants to ratchet up tension. He’s not stupid, as others here have asserted, he knows exactly what he’s doing.

  • TheCogitator

    Opening a store is one thing, having it make the money to justify it is another. I bet this store will fail.

  • Christopher Perrien

    Could change the name to “Daggoo’s”. 🙂

  • Bon, From the Land of Babble

    $5 coffee will quickly burn up a lot of credit on an EBT card….Starbucks does take EBT cards, right?

    Hey Shultz: you forgot to mention this:

    The company has played an “instrumental” part in increasing rent prices in urban areas, according to Mic. In fact, since 1997, homes near Starbucks locations have appreciated in value by 96 percent, almost doubling their original price tags.

    The failure of Starbucks to talk about the fact that it’s proven that when they go into certain neighborhoods, particularly black neighborhoods, traditionally black neighborhoods, gentrification increases at rapid rates.

    You be better off making a large donation to Al Sharpton’s Action Network.

  • junkbondtrader41

    Might one get a watermelon macchiato??

    • Lexonaut

      Yes. And while you’re waiting you can listen to music by Banjovi.

      • carriewhite64

        Stop! I mean Don’t Stop.

        • Lexonaut

          If you liked that one, perhaps you’ll be the first person on earth to like this one. In the spirit of Karnak the Magnificent …

          Answer … Fettucini Alfredo

          Question … What is Alfredo Fettucini’s name in Chinese?

  • Katherine McChesney

    Their customers will be mudsharks.

  • ricpic

    This will be the Starbucks with deafening hip hop muzak and eruptions of, er…spontaneity every fifteen minutes.

    • Douglas Quaid

      Yeah I wonder how long it will take after the store opens for the first 911 call to be made by staff.

      • Sighisoara

        That was really funny, sadly true but hilarious. We could start a betting pool.

  • Okay, here’s a good one: “There were these two guys that walked into this Starbucks in the ghetto, and one says….”
    Seriously, this article did sound like the start of a racist joke.

    • Dale McNamee

      I have a twist on that joke…

      “Two guys walked into a Starbucks… You’d think that one of then would have seen it …”

  • Caucasoid88

    I wonder how long it will take the Ferguson clientele to learn to say Tall, Grande, and Venti.

    • Dave West

      It will be the only Starbucks location in the world to have parenthesis next to each size that say small, medium, and large!

    • Lexonaut

      I’m reminded of a joke I came across two days ago …

      Q: What’s long and hard on a black man?
      A: Third grade.

  • Douglas Quaid

    I have once and for all cut Starbucks out of my life as of this week, I started doing my own home coffee roasts and even at my amateur level I am making coffee that simply can be matched by any chain coffee shop.

    Their constant push of liberal garbage makes the decision all the more rewarding. I’m betting the Ferguson store will be a roaring success.

  • Travis Lee

    This would be somewhat entertaining to observe……

    Then again, it would be rather predictible.

  • [Guest]

    The magic Dindus will start making cash withdrawals at gunpoint even before the “Grand Opening!” signs are down.

  • SpeedRacer69

    Hahahaha. I’m sure the uneducated WIC & Section 8 crowd of Ferguson will be lined up to buy a $5.00 cup of coffee. That will be the first place looted during this summer’s riot. What a silly Juden

    • Dave West

      “That will be the first place looted during this summer’s riot.”

      Maybe this will be the real conversation on race that Starbucks has been looking for!!

      • Lexonaut

        That conversation will go like this …

        Dis a stickup. Ey-bah on de flo. Give up de daid presidents.

  • [Guest]

    I predict that within weeks of opening day the nearest hospital will experience a boom in brown babies named La-Tay and variations thereof, most of them including random apostrophes.

    Fifteen years later, the same names will start to appear in police reports.

    • Ron Cheaters

      La’teh — hilarious!

    • Lexonaut

      “… a boom in brown babies named La-Tay …”

      Please! My wife is trying to sleep! My wheezing laugh may wake her up!

    • Tim

      I heard that classes had come to a stand still in Corpus Christi and San Antonio due to the fact that each class had eight to ten “Selena”`s in them, a while back…

      • Alexandra1973

        Funny thing is, English was Selena’s first language. I like a few of her songs myself.

  • dave

    I hope they have bulletproof glass on the store windows and inside where the store employee’s pander to the blacks.

    • TruthBeTold

      That would make a funny skit. Too bad it’s unproducible.

  • E. Newton

    There’s going to be a lot of beatings and stompings. I’d recommend bolting both tables and chairs to the floor. Coffee does that to a crowd.

  • libertarian1234

    This Schultz character is a real case of naivete, unworldliness and gullibility.

    When his goofy race initiative turned out to be a total disaster, I guess he thought up another brilliant plan.

    Can anybody imagine blacks paying $5 for a cup of coffee? I can’t.

    And he says he’s going to open more in urban America.

    Obviously he’s made money by having money, not because he has good business sense.

    This character is something else. I hope he goes broke. He deserves it.

    • Blacks pay $410 for cheap athletic shoes. So why wouldn’t they pay $5 for coffee?

      • Spikeygrrl

        Because they’re trying like mad to look as successful as Whites.

        THEY JUST DON’T GET IT because it’s backwards: Even stupid Whites can generally afford to buy stupid things, because most of us can actually keep a job. This is only a minor cultural problem. However, stupid Negroes DEFINE THEMSELVES by how many stupid things they can afford to buy. (BLING!)

        When, if ever, will come the day when the majorities of ALL races realize that stupid is stupid, no matter what color it is?

      • Lexonaut

        “Blacks pay $410 for cheap athletic shoes. So why wouldn’t they pay $5 for coffee?”

        Because they can’t walk on water, at least not without the assistance of the left wing media.

        • carriewhite64

          You are on a roll today. Hilarious.

  • Ron Cheaters

    One simple phrase for you Charity Starbucks in Ferguson…

  • Spikeygrrl

    Speaking as a military wife, no military veteran I’ve ever known gives a rodent’s patootie about Starbucks or would ever apply there. NO honorably discharged military veteran musters out without skills which raise him or her beyond that minimum wage boolsheet.

    • 2War Abn Vet

      I’ve never purchased their overrated/overpriced crap, and cannot conceive of ever doing so in the future.

  • TruthBeTold

    It’s definitely PR. They got called out for not having urban shops and now they’re doubling down.

  • De Doc

    “Now gibs me dat coffee fo’ de price of on de house!”

  • listenupbub

    Schultz told Fortune that there was no specific timeline for the opening of a Ferguson store

    Yeah, in year 5000. It is a lie to give good publicity. The hopeless libtards who go to Starbucks will now be all the more dedicated to their overpriced coffee.

  • American Tax Payer

    We should take bets on how long it will be before they experience their first armed robbery. I bet twenty on day one fifteen minutes before closing on their first day of business.

    I’m bettin’, they’ll find some excuse for not following through with their plans.

  • GAWZ

    That was in Kansas City, wasn’t it? I remember seeing a disaster documentary on TV where the school district had pushed through a huge bong to fund a school with everything imaginable in it. They trashed the place.

  • Dave West

    Howard Schultz, billionaire founder of Starbucks, what a hero of change and social justice!

    He believes in the skeleton of a city, that is Ferguson, MO, so much; that he is willing to risk the well being of a SINGLE store, to be located in a soon-to-be run down slum. If Starbucks was a franchise, you can bet there would not be a new store opening within 5 miles of Ferguson.

    Guess what Howard, as a whiny progressive, I am not happy that you are only opening a store in Ferguson. Marginalized people of color, the homeless, unemployed tranny prostitutes, whiny unemployed gender studies grads, and felons all over the country deserve a service like Starbucks too. As to whey they “deserve” this service, I don’t know, but I know in my bleeding heart that they just do! Me and 1,000 other clones of me are going to descend on the headquarters of Starbucks until every low income neighborhood has at least 2 Starbucks locations. We also demand that you sell all your coffee, mochas, lattes, etc. for $1 at the low income locations; $2.27 for a medium Pikes Place roast is too much!

    Lastly, Howard, if you don’t bend to our every demand we will call you a…………………… sexist, and a…………………homophobe, and a………………………………bigot!!!!!!…….and,a………………………………RACIST!!!!!!!!!!!

    • Tim

      You beat me to the punch on the dollar coffee bit, but I was busy pouring the coffee-mate in.

  • Belinda Boundreau

    If every Starfuktz closed tomorrow they wouldn’t be seriously missed. I began patronizing alternatives after their chairman stated he wanted nothing to with people who opposed gay marriage/ transgenderism.

    • Alexandra1973

      I’ve never set foot in one. I don’t mind paying $1.29 for a pumpkin spice cappuccino at my local Stop ‘n Go. At least you can get a drink card, buy so many and get one free.

  • Lexonaut

    If there’s ever an act of arson at the store they at least will be able to put it out by tossing cups of latte on the flames.

    • GAWZ

      You bring up a good point. How much would it cost to insure a business in a black neighborhood; especially an area that recently went through a looting and arson spree?

  • Hilis Hatki

    He must need a “write off” store.

  • MooTieFighter

    LOL. Good luck. This is a political statement only a wealthy company could make. A company that can support a location that will lose money and probably suffer several crimes. Whatever, shoot yourself in the foot to feel good about yourself. Just don’t expect companies with common sense to follow.

    • carriewhite64

      Feeling good about himself is a high price to pay when the inevitable shooting or beating of an employee happens.

  • GAWZ

    Starbucks might want to change the color of the mermaid on their cups. (At least change the cups that will be used in Ferguson).

  • voiceofstl

    The starbucks is right off of Florissant rd where most of the riots were. techenily its in Jennings but its right there where the trouble……But the reason the youts don’t have acces to it, its inside Emerson electric corprate headquaters behind armed guards.

  • Earl Turner

    Oh sure. Put a $tarbucks in blacktown and staff it with a bunch of surly stupid Shaniquas.

    What could possibly go wrong?

  • GAWZ

    It could be that Shakedown Jackson did the niббa limp into Starbucks’ front office wit hith paw out. I wouldn’t be surprised. One thing Schultz certainly did was put his company on the Reparations Radar.

  • Rodney S

    It will be the only Starbucks to offer hot chicken wings, watermelon and grape drank.

  • Michigan Patriot

    Because the conservative press (Extreme minority of the total ) exposed his liberal, Marxist, racist hypocrisy, hence this move on his part. To shed his racial hypocrisy much better would be for him to move there himself and not in a gated community with a moat either. Actions speak louder than words !

  • jaye ellis

    Howard Schultz…..

    If he didn’t actually exist, anti Semites would have to invent him.

    Multi, multi $ millionaire – lives in gated community where there are no poor Blacks, no Blacks.

    Funds all things Liberal Left anti White in US

    Gets awards for being Zionist supporter of the year, doing everything and anything to make Israel a Jewish only ethno state.

    Straight out of central casting and he is a really big actor on the national stage.

    he’s doing propaganda shows presenting himself as the champion of Black ruled Ferguson MO….

    Hope this guy ends up suffering the fate of Bobby Kennedy.

    • Doesn’t Israel have a sizeable Arab Muslim minority, in addition to Black Ethiopian Jews?

      I get your point that they are favoring opening the flood gates in the US.

      Though I understand they are not opening the flood gates to getting more Arabs and Muslims into Israel, they sure are not ethnically pure.

      They have more Muslims than any European nation.

      Israel is also the only country in the world where a majority of citizens are Jewish. According to the Israel Central Bureau of Statistics, the population in 2011 was 75.4% Jewish, 20.6% Arab, and 4.1% minority groups.

      About 82.6
      percent of the Arab population in Israel was Sunni Muslim (with a very
      small minority of Shia), another 9 percent was Druze, and around 9 percent was Christian (mostly Eastern Orthodox and Catholic denominations).

  • Blackhawk

    “Trayvon, I’d like a Venti Iced Skinny Hazelnut Macchiato, Sugar-Free Syrup, Extra Shot, Light Ice, No Whip”

    “Whachu mean?”

  • PissedOffScientist

    How silly and idiotic.
    Far fewer blacks drink coffee, much less the over priced c rap at starbucks.

    • The spending habits among blacks are quite different from those of whites, so this project is doomed. Even among whites, these things vary wildly. How many blue-collar whites want to fork over the prices Starbucks charges, when they can either make it at home (automatic drip coffee makers and roasted beans are cheap), or buy it at convenience stores?

      We immediately have a much-reduced customer base in these target areas, but what about operating costs like insurance? Those are going to be higher in “urban” (read: “black”) locations as well. The chain will thus be on the wrong end of the income equation in both respects.

      As you said, the product isn’t all that good, either. In 2007, “Consumer Reports” magazine rated Starbucks coffee as well behind that of McDonald’s in taste.

  • GAWZ

    I believe that Starbucks is known as a “soft industry”. Like Hotels, sports venues, theaters, etc., Starbucks is not needed for sustenance. It is a comfort place, like an ice cream shop or hookah bar. When times get hard, ‘soft businesses’ are the first to experience business slowdown and the last to recover. One more reason why I don’t understand the largesse of Schultz (and opening a store like Starbucks in the hood would be out of the benevolence of a capital enterprise. There is no money in it).

  • yarpos .

    “….more stores in urban neighborhoods” is urban yet another code word? If a neighborhood exists isnt it urban anyway?

  • DiversityIsDeath

    There is a reason why Starbucks are placed in upscale areas. They know. So why open Starbucks shops in black neighborhoods all of a sudden? For what purpose? Negroes don’t buy $5 coffees.

  • Paleoconn

    Publicity stunt. The store will either close in a month or bleed indefinitely, but at least Schultz proved his anti-racist bona fides.

  • JBUB

    What a win for equality. Now Blacks can have overpriced shitty coffee too.

  • Earl P. Holt III


    The CofCC has several members in the area, who will keep us apprised of all the violent crimes perpetrated against this new “Starbuck’s” and its patrons by “Africanus Criminalis”…