Posted on December 9, 2014

Obama Loses Support Among White Millennials

Frank Newport, Gallup, December 8, 2014

President Barack Obama’s job approval rating in 2014 among white 18- to 29-year-olds is 34%, three points higher than among whites aged 30 and older. This is the narrowest approval gap between the president’s previously strong support base of white millennials and older white Americans since Obama took office.

By contrast, the president’s approval rating was nine percentage points higher among younger whites in 2009, and 10 points higher in 2010. Additionally, while the president’s approval among younger whites matched his overall national rating in his first two years in office, it is now eight points below the national average. These data underscore the gradual erosion of the disproportionately strong support Obama received from young white voters as he took office in 2009 and ran for re-election in 2012.


The data are based on yearly averages from Gallup’s Daily tracking, including 2014 data through November.

Obama’s support among white millennials has factored into his two presidential election successes. Exit polls conducted after the 2012 election, for example, showed that Obama received 44% of the vote of white 18- to 29-year-olds, about six points higher than he received among whites aged 30 and older. Obama’s 45% job approval rating among 18- to 29-year-old whites in 2012 mirrored these voting results closely. But the president’s 11-point drop among white 18- to 29-year-olds since 2012 is almost double the six-point drop among the national population and among older whites.


Although Obama’s approval rating has dropped among black, Hispanic and Asian 18- to 29-year-olds from 2009 to 2014, just as it has among white millennials, the president maintains a much higher level of support among these groups than among whites. Specifically, Obama’s approval is 80% among young blacks, 68% among young Asians, and 55% among Hispanic 18- to 29-year-olds–contrasted with his 34% approval among white young adults.