Black history month is in full swing, and wants you to not only honor the richness of Black history, but to also build a better Black future through buying and selling, Black.

“It’s important to look back into history with awe and appreciation, yet it’s critical to look forward into the future and create a stronger, better Black community,” says Brian Williams, founder & CEO of “Buying Black is an excellent way to get there!” is an online e-commerce website similar to an African American focused Amazon marketplace. The website hosts Black owned & Black servicing businesses selling products in free stores directly on the website. The web site is inviting business owners to open free webstores to sell their products to its audience of African American online customers.

Brian studied Black business success while getting his Master of Business Administration degree at the University of Texas, which inspired him to start He will be speaking at American University this Black history month, and has appeared on TV One to speak about his experiences. He says that buying Black has the potential to reduce Black unemployment down to as little as 1%.

“When one puts together the facts, it becomes clear why is such an important and useful platform for Black owned and Black servicing businesses to sell their products.”

There are about 1.8 million Black owned businesses that do not have employees according to the latest American business survey. There are also nearly 2.1 million unemployed Black people as of December 2013, according to the Bureau of Labor Statistics. If we used our one trillion dollar buying power to strengthen those businesses, they could hire at least one employee. This has the potential to reduce Black unemployment all the way down to 1%!

“It starts right now, with us! We are the future of Black America, and it’s our job to make it the best it can be. There’s no better way to celebrate Black history than that!”

PurchaseBlack was founded to be a positive part of the solution. The business is asking Black owned and Black servicing companies to sell their high-quality products, yet not services, on the website. “Our webstores are free to get started, and we only make a commission once your products are actually sold through PurchaseBlack. If you don’t make money, then we don’t make any either. We are in this together.”

Businesses are encouraged to visit for more information about opening a webstore.

They can also connect with the site on their Facebook page, @PurchaseBlack on Twitter, YouTube, or on Google Plus.


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  • Puggg

    If there are 1.8 million black businesses that don’t have any employees, are they really businesses?

    And why would I purchase black? I have no use for fake hair weave.

    • NeanderthalDNA

      How ’bout pinched bags of cruddy pot and second hand EBT cards?

    • Erasmus

      Those girls standing on the street corners in the fish-net hose and stiletto heels, they’re entrepreneurs. (Or should I say, entrepreneuses?)

      • 1stworlder

        Hey every time a black gets shot by cops on a Saturday night, only to have blacks protesting in the street that he was shot on his way to church, he was going to Our Lady of Jiggling Ta Tas

      • rightrightright

        The article was careful to state that they will advertise black products but not black services.

        • BonV.Vant

          black people know better than to hire a black plumber, electrician or hvac guy. The only services they provide are things to do with black hair. They are like gorillas that sit around and pick through each others hair.

      • Katherine McChesney

        The word ‘entrepreneur’ can be found in black obituaries here in Nashville. It’s code for ‘drug dealer’.

    • Alexandra1973

      Does drug dealing count as a business?

    • sbuffalonative

      There are about 1.8 million Black owned businesses that do not have
      employees according to the latest American business survey. There are
      also nearly 2.1 million unemployed Black people as of December 2013,
      according to the Bureau of Labor Statistics.

      If there are all these unemployed black people and black businesses don’t have employees why are they not hiring unemployed blacks? Am I missing something?

      They give us two problems which, if combined, would allegedly solve both problems at once. So why aren’t black businesses hiring these unemployed black workers?

      The Congressional Black Caucus needs to investigate this.

    • bilderbuster

      If they are 1.8 million “black businesses with no employees” then all the rest of the Black people have to do to reach 0% instead of 1% Black unemployment is call themselves “black businesses that have no employees” too.

  • Tarczan

    “This has the potential to reduce Black unemployment all the way down to 1%!”

    It will also help white unemployment. They will have to hire white guys to fix this stuff when it breaks soon after purchase.

    • Tarczan

      I may have responded over enthusiastically. It’s a few t-shirts and hair and skin care products for darkies. I was hoping to get a structural analysis program, or at least a generator or chainsaw.

  • Evette Coutier

    I’d rather see blacks owning and operating their own businesses than sponging off our tax dollars. This is a good thing. I’d support having a black history year if they’d all get off the government dole and earn their own way in the world.

    • IstvanIN

      Even if the business is successful they won’t pay taxes and won’t lose welfare benefits.

      • Evette Coutier

        I understand, but I’m not going to be critical of blacks who are at least attempting to do right. Actually, I wish them success. Better a working black businessman than a drug pushing pimp. However, the reality is that many of the most successful blacks are just apes in a suit. Oprah, Holder, Obama, Sheila Jackson Lee, and their sort are still in an eternal anti white race war. Separation is the only solution. But if we are stuck together, I’d rather see them working than pimping. Although it’s a close call given the harm they do when they get into power.

    • Katherine McChesney

      I agree but it would be a threat to the Black Grievance Industry.

      • Evette Coutier

        I’d like to see that industry go out of business.

  • Spartacus

    “Buying Black is an excellent way to get there!”


    They’re an excellent way to waste money, get sick, or die, depending on what product you buy .

  • Hillbilly

    I also think it’s a good thing .Please do list all black owned business, so I will now which ones me and mine can and will boycott……….

    • NeanderthalDNA

      I go to Maurice Bessinger’s BBQ as much as my digestive system can handle it since major grocery chains banned his sauces years ago.

      I actually prefer vinegar based sauce to the mustard stuff, but gotta stand by my peeps who make a stand.

      • Brian

        I just looked up some background info on him– I will definitely patronize his establishment next time I’m in SC.

        • NeanderthalDNA

          It’s some pretty good food and he actually offers a pretty good pay and benefits deal to all his employees, including the blacks who work for him.

          Like I said, I prefer a vinegar based sauce, the Bessinger mustard based version being somewhat less than exotic having been raised on it. If you’ve never tried it and are a fan of good BBQ, however, it’s quite a treat.

          I certainly enjoy it from time to time.

          • Katherine McChesney

            Vinegar based sauces are the best in my opinion and vinegar cole slaw is sometimes served on bar-be-que sandwiches in my town.

          • NeanderthalDNA

            Yup, and vinegar is good for you too. The best BBQ joints are those little cinderblock structures out in the boondocks run by some locals as a side business on weekends.

  • bigone4u

    Makers of grape drink , hip-hop porn, $300 sneakers, and drug paraphenalia would seem to have a new outlet where they can sell their products. Black entrepreneurialism at its finest.

    • The $300 “afawete” shoes are all made in China, by people who look nothing whatever like Afritards.

    • r j p

      That is a good idea for a “bidness”. … grape drink , hip-hop porn, $300 sneakers, and drug paraphernalia , with maybe a chicken wing stand that also sold menthol cigarettes. I wouldn’t stock to many magazines though, they only look at them and don’t buy. And you have to return those unsold greasy from who knows what things.

    • antiquesunlight

      I didn’t even know there was such a thing as hip-hop porn. They play rap during the scenes, or what? Or did you just mean that rap is like porn?

    • NoMosqueHere

      I’m surprised more blacks haven’t started grape soda businesses.

      • bilderbuster

        Or a Purple Dank stand.

  • Michigan Patriot

    More double standard or hypocritical racialism.; they will boycott other races ; didn’t they themselves didn’t like to be marginalized because of their race ; what bigoted dummies !

  • Luca

    This is a phenomenal business model conjured up by a true genius.

    Most black businesses are corrupt and incompetent and most black customers have no money or bad credit. What could go wrong?

  • r j p

    There are over 10,000 501(c)’s in the City of Chicago. One for every 200 residents.
    They are all just scamming the system.
    One negro drive’s it church van hoopie everyday to the post office where it works and parks for free with it’s handicapped sign placard.

    • r j p

      I forgot to say that parking in that area is over $5 per hour at a meter, or $20+ per day at a garage. Ahh the life of a handicapped postal worker.

  • Druid

    Blacks actually make something someone might want to buy???

    • Katherine McChesney

      Let’s see how far they get without Whiteys help to manufacture their products.

      • We saw in a post the other day (with YouTube link) about how dey be makin’ der own heliocobopters, but still want money from YT to help.

        • Katherine McChesney

          I noticed that also. They can’t achieve without our help.

          • I would be willing to help get that “heliocobopter” going. I noticed it has wheels and not skids, so it merely needs a good downhill roll off a cliff in order that it get plenty of air under it. I would certainly be happy to help push. If Spartacus joined in, we could get that thing going pretty fast before it reached the edge. Our aspiring Bongonian pilot would have to remember that the cyclic is between his legs and the collective is on his left. Assuming the silly thing has proper helo flight controls… oh… nevermind.

  • Jesse James

    I am for any measure that will encourage blacks to self segregate and stay away from businesses that I frequent – even on line.

  • dd121

    Can anyone help me find white owned businesses? Oh wait, that’s raciss.

  • Einsatzgrenadier

    If blacks truly wanted to achieve community autonomy and economic self-sufficiency, they would have pooled all of their resources together and moved back to Africa a long time ago. Despite all of their bluster about black economic empowerment, blacks cannot thrive without white assistance. Building a better “black future” is impossible, unless some white man is pulling the strings in the background.

  • Truthseeker

    I support this, because it’s a step toward nationalism. Let blacks have their own separate economy if they so desire. It’ll just mean a higher percentage of white customers for white businesses, and a further strengthening of our own communities.

  • Ograf

    That sounds raycissss

  • So CAL Snowman

    “The business is asking Black owned and Black servicing companies to sell their high-quality products. . .”

    I just had to laugh at that. High quality black made products? Talk about an oxymoron.

  • John K

    Better economic future? Right. We need more black construction companies, look how wonderful Detroit turned out.

  • Today I purchased “home-made”. I like fishing almost as much as I like cooking, because frequently this leads to cooking fish. I have a fair collection of decent lures, including poppers and shallow-diving plugs, but I had been thinking about some plug lures that would stay down on a lead below a float for when the fish just aren’t biting near the surface. I have plenty of scrap aluminum, so I spent a few hours machining the bodies for some lures out of aluminum. I don’t like using aluminum in serious work, but since it is heavier than water and still won’t rust, I’ll give it a try here. I turned out eight bodies in three lengths: 85mm (2), 65mm (2) and 45mm (4).

    In a few days, I’ll have a set of hand-made, hand-painted aluminum fishing lures of the sort I wanted. It’s all snow and ice outside, so there’s nothing else to do! In the meantime, I’m not paying sales taxes and excise taxes on more plastic stuff that was brought here from China. It occurs to me that I have a color printer and decal stock, so I imagine I could put a base-coat of paint down onto the primed aluminum and then print water-transfer decals in iridescent scale patterns for the lures. It turns out I also still have Solv-A-Set for decals. A few coats of clear lacquer over the the hardened decals would protect them.

    The patterns the fish won’t hit I can always disassemble and strip to bare metal in the polisher I bought in happier days for brass cartridge cases. I could then repaint and refinish them.

    In terms of financial outlay, fishing is very eclectic; one can spend as little money or as much money as one wants. Originally, artificial fishing lures were home-made. My contribution to the commercial economy was some electricity consumption and 24 small eye-bolts. I’ll have to buy the 16 treble hooks at Wal Mart.

    My point is that to a civilized person, there is always a very special element about something they made on their own. This is something that can not be bought, no matter who we purchase it from.

  • MBlanc46

    This wouldn’t be discrimination, would it?

  • Rhialto

    That is exactly the point: Black make products are inferior, and/or merchandise them ineffectively.

    It’s also been tried before. I remember A&P supermarkets were coerced into carrying “African style” food items. They were unattractively packaged, and contained unfamiliar ingredients. Blacks ignored the offerings and they soon disappeared.

    Before Liberals gained control of America, many small businesses in Black neighborhoods (not Hoods) were successfully owned and operated by Blacks. That is ancient and Racist history now. Those Black owners were suffering from Institutional Racism. Today, Blacks of that ability (IQ = 100 to 110) would be lawyers, physicians, managers, and directors of Diversity with leading corporations and governments.

  • IstvanIN

    How do you sell nails and weaves over the internet?

  • Truth Teller

    In case anyone wonders why February is black history month it is because MLK was born in January. With January being MLK month instead of just one day’s celebration, we have 2 entire months of black c**p. It’s a good thing MLK was born in January. Half the country is covered with snow. The south is often subject to freezing rain. Think of the riots is MLK month and black history month were celebrated in the summer. Riots and black on White crime run amuck.

  • Sheik Yerbouti

    I personally admire their desire to keep things in the family. White people should do the same. What I don’t admire though is the way blacks plan to implement this. Its clear they have no math skills to they realize what an utter failure this will be. They seem to think their 13% of the population will get the same kind of buying power as the remainder? At 13% such a plan is a fast track to absolute financial ruin.

    However, this plan will work amazingly well for white Americans. White Americans have the numbers needed to make this kind of plan work. Imagine if they became unified and dedicated!

    • When we see someone at Wally World with the wrong color, we go to a different register. We make eye-contact and then wait in the longer line.

  • Ron Cheaters

    How long before the bank loans default on this idea?
    Best laugh I had today thank’s AmRen.

    • My suspicion is that they are unemployed by choice; they don’t want to work, and don’t even want to put in the effort to acquire marketable skills. When I was in federal prison, I ordered and read books on automobile work. I hung out with white guys who worked on cars on the outside. The blacks sat around, watched TV and played dominoes, so their time really was gone. My first major purchase after returning home and fixing the house was an engine hoist.

      One of my friends gave me most of an old M-151 jeep last week. It had been cut in half, and he kept the engine, as his had thrown a rod. I’m going to re-weld it, and fabricate a roll cage. When money’s not so tight, I’ll start shopping for an air-cooled Toyota diesel for it; I can fabricate the engine mounts here at home as well. The M-151 is a great vehicle. Unlike WW-2 and Korean-era jeeps, it has four-wheel independent suspension instead of solid-axles, and coilovers instead of leaf springs. I’ve wanted one for years. Yes, it’ll take some work, but most of my hobbies look like work. How many black guys do something like this at home?

      Taking welding classes at Pikes Peak Community College, there was exactly one black in the program. She worked hard, but her TIG welds of aluminum tended to crack because she was going too slow. Her boyfriend constantly pestered her on her phone to quit class early and come home to have sex. On the other hand, I came in on plenty of days when I was not scheduled, just to improve my skills. The instructor was OK with that, provided there was an extra welding station open. The PPCC campus with the welding, machining and automobile shops is right next to Fort Carson, and in fact was built on land donated by the army, just so service personnel and their families would have convenient access. A starry-eyed liberal might imagine that black enlisted and dependents would take advantage of this, but they overwhelmingly do not. I had to drive 30 minutes each way from the north end of town and still thought it was great. A retired neighbor lady would take Ariadne for 90 minutes or so until Sayaka returned home from the bank.

  • Anna Tree

    Great idea! Call it PurchaseWhite with a link to that other site so not to loose time in explanations…

    But of course, they will still call it racist… Same with the idea of a dating website for whites… But we have to and we should do.

  • Brian

    I have no issue with this guy trying to help his own tribe, but I don’t see it being a smashing success. It depends on blacks using long-term thinking, planning ahead for an intangible group benefit…and that isn’t exactly their strong suit.

    • Katherine McChesney

      Go to their website. Particularly the heading ‘art and decor’. There are ‘switch plates’ with Michael Jackson and Whitney Houston’s likenesses. I’d imagine that if the Jackson and Houston estates get wind of this they’ll sue them for copyright infringement. Furthermore,these items are tacky. Why would anyone want to decorate with Mandela’s, Oprah’s and Obama’s likenesses scattered all over their houses. No taste at all.

      • Brian

        Sounds like the local ‘used-to-be-white’ mall near me– homemade incense peddlers, t-shirt/cap hawkers, various ‘art’ (think dogs playing poker) with Egyptian and leopard themes, costume jewelry, spinning rim shop, and of course the commemorative Obama dinner plates…

        • Who could keep an otherwise good meal down with the Organ Grinder’s Monkey-in-Chief staring up at him? A commemorative Obamalamadingdong toilet bowl has some potential, however.

        • Katherine McChesney

          Wonder if Oprah will add her own personal website or if she will shop purchaseblack(dot) com.

  • wildfirexx

    I thought discrimination was taboo in America…How is it that this guy Brian Williams can openly discriminate against White business owners in America, by encouraging Black Americans to buy “only” from Black businesses online without being challenged by the Human Rights Commission? Isn’t that their Job to investigate these discriminatory practices. ? Not that I really care, I just don’t like the double standard!

  • Massif1

    “He says that buying Black has the potential to reduce Black unemployment down to as little as 1%” –

    This is what happens when affirmative action folks are getting Master degrees. Black unemployment will always hover above 10% even if the government creates a plan to give every black a cushy government job. Second, the website looks cheap and unprofessional, just like most professional blacks.

  • JackKrak

    Is their logo meant to look like a bushman’s shield or is it unintentionally hilarious?

  • But dey gots ta be haben dat ting, gnome sayin?

  • Katherine McChesney

    I believe Bank of America and Wells Fargo were laundering drug money.

  • Katherine McChesney

    Sounds like Samuel Jacksons character in The Red Violin.

  • model1911

    Sounds like a site for the purchase of slaves.

    • antiquesunlight

      Ha! I was wondering if anyone else was thinking that.

      “Black history month is in full swing, and PurchaseBlack dot com wants you to not only honor the richness of Black history, but to also build a better Black future through buying and selling, Black.”

      Do they not proof read this stuff? I almost spit tea on my computer screen when I read that.

  • As a Coloradan, I can safely say that there is nothing wrong with Denver that a W-79 airburst at 15,000 feet would not cure.

  • MekongDelta69

    Did I miss black history minute?


  • DonReynolds

    Let them. I hope they do.

    • BonV.Vant

      Department stores everywhere would “breeve” a sigh of relief is this crowd decided it would only “purchase” black.

  • BonV.Vant

    Yeah, I juist went and looked around. Almost all of it is cosmetics, clothes or “art”. I was wondering if something such as an appliance might be sold. I clicked on the “home” category and nothing came up. Then again, they STEAL iPhones, they don’t buy make or sell them.There was no “electronics’ category at all. It is just ego glorifying rubbish.

  • BonV.Vant

    IT just isn’t possible to get the sticky fingered discount when buying on the web. How do they expect a people who are known for the inability to maintain credit to shop on the web? Stolen credit cards? When these “merchants” take enough of those hits, they will close down.

    • Most US banks issue debit cards with a checking account, but the whole concept still presupposes that one would actually have a checking account and the reliable income stream for it, and the work ethic for a reliable income, and so-on.

      We get a lot of things from Amazon, recently used DVDs, but my wife got me a great encyclopedia on fishing flies from there for Christmas. I still pant for Schmookler’s two-volume set, but that runs about $1500. As much as I love books, paying that much gripes me a bit. She got me Greenhalgh & Smalley in hardback in like-new condition for $20. Amazon handles the financial transaction via credit or debit card, and everyone is happy.

      Your typical ghetto black isn’t going to order anything online. Even with a permanent address, they don’t normally have bank accounts.

  • BonV.Vant

    From the looks of that website, they will be up to their eyeballs in hair relaxer, bad clothes and bad art but won’t be able to get a drill or a blender or a computer or an iPhone or anything else that they might need.

    • Max

      They don’t need any of the items which you name.

  • BonV.Vant

    it would be easy to weed out the black customers, just require an account with the website to make a purchase and limit accounts to those with good credit scores.

  • Anna Tree

    Wow, that’s so low…

    Maybe PurchaseYT… or PurchaseWhitey…