Cheerios Stands by TV Ad Showing Mixed-Race Family

Leanne Italie, Yahoo! Finance, June 5, 2013

A mom sits at her kitchen table when her grade schooler saunters up with a big box of Cheerios.

“Mom,” says the girl. “Dad told me Cheerios is good for your heart. Is that true?”

Cut to dad waking from a nap on the living room couch with a pile of Cheerios on his chest (where his heart is) crunchily cascading to the floor.

The message is in line with the company’s Heart Healthy campaign, except this 30-second ad features a black dad, white mom and biracial child and produced enough vitriol on YouTube last week that Cheerios requested the comments section be turned off.

This week, the company is standing by the fictitious family, which reflects a black-white racial mix uncommon in commercials today, especially in ads on TV, at a time when interracial and interethnic couples are on the rise in real life, according to 2010 U.S. Census data, brand strategists and marketing consultants.


Camille Gibson, vice president of marketing for Cheerios, said it’s the first time the ad campaign that focuses on family moments has featured an interracial couple, with General Mills Inc. casting the actors to reflect the changing U.S. population.

“We felt like we were reflecting an American family,” Gibson said.


Another site, Reddit, filtered out negative comments on a thread started with a comment in support of the ad. The site left Cheerios defenders’ remarks online.

The national ad will continue running as scheduled for several more months and Cheerios isn’t planning any changes, Gibson said. She declined to say whether the campaign would feature interracial ads going forward.

Overall, Gibson said, the feedback has been overwhelmingly supportive: “Consumers are actually responding very positively to the ad.”

With millions of ad dollars at stake, how seriously do big companies like Cheerios take racist backlashes? Very, said Allen Adamson, managing director of the branding firm Landor Associates, but caving to critics is just as dangerous to a company as large as Cheerios.

“Advertisers for many years always took the safe route, which was to try to ruffle no feathers and in doing so became less and less authentic and real,” he said. “To succeed today, big brands like Cheerios need to be in touch with what’s authentic and true about American families.”

Those families include married couples of different races and ethnicities who grew by 28 percent in the decade between 2000 and 2010, from 7 percent to 10 percent, Census data shows.


Cheerios is not the first brand to show a black and white couple with a biracial child. A TV commercial for Blockbuster recently featured a white mom, black dad and biracial son enjoying a rental on the couch. As far back as 2009, Philadelphia Cream Cheese and its “spread a little joy” campaign had a black man and white woman (no wedding bands) enjoying a bagel breakfast in bed.

In another along those lines, a black woman is shown kissing a white man as the two stir a bit of Philadelphia Cream Cheese into a pasta sauce and kiss.


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  • I guess Cheerios are also good for sewing your wild oats.

    • Morris LeChat

      Throw them instead of rice at mixed race marriages

      • Morris LeChat

        NO! wait! that would mean purchasing cheerios!

        • The__Bobster

          There are plenty of them on the floors of family restaurants.

      • sbuffalonative

        Speaking of race mixing…

        The moment proud father John Boehner watched his daughter say ‘I Do’ to her dreadlocked Jamaican-born love

        • Maybe John Boehner’s new son-in-law will have an affair with John McCain’s new daughter-in-law. It would make Boehner cry and McCain rage. Though that would be nothing new.

          • White and Proud

            I heard that John McCain’s son recently married a Black woman. Sad!

          • Dating White Only

            It’s no sadder than all these male posters on these board who date ,go gaga over and date Asian women.

          • john in Germany

            There’s BIG difference between a black woman and a woman from any other race.

          • eonic

            If that happens I will be most amused.

        • Romulus

          Im a much stronger man than speaker boehner. In no uncertain terms, I’ve let the females in my family know That a groid will never be welcome in my house.

        • Dr. X

          That is absolutely sickening. The Speaker of the House’s 35-year old tattooed daughter marries a black druggie and he shows up for the wedding?? By age 35 this woman ought to have produced four or five healthy white babies… the cultural rot in this country is total. If you think the Republican Party is going to save this country, I fear you’re very seriously deluded…

          • saxonsun

            Sorry mister, you have absolutely NO RIGHT to tell women to have kids or how many.

          • Joseph

            We don’t want Boehners having children of ANY stripe anyway, so relax.

        • john in Germany

          I wouldn’t let that race traitor ni***er whore back in my house, even if she was my daughter.

          • sbuffalonative

            And that would be the end of his poltical career.

            We know where he stands.

    • Perhaps they are sewing wild cats, instead. 😎

    • jane johnson

      Market them to plus-sized nubian queens as doughnut seeds.

  • Bobby

    I saw the ad, just yesterday again. So yes, Cheerios couldn’t care less. Which brings me to another point. Has anyone noticed how utterly unconcerned, so many of these huge companies are, when it comes to giving European-Americans the finger? Whether it’s Bill Gates dissing European-Americans, or CEO’s of other companies so easily willing to throw whites overboard if some “minority” complains about something, no matter how minor, especially when the Main Stream News Media focuses on it, non of them seem to care in the slightest that it’s often European-Americans that are responsible for the better part of their huge profits. It’s high time these bums get punished by whites where it hurts, their sales. As much as the Cheerios ad irritates some folks, these big companies have done far worse things towards European-Americans, like simply pretending they don’t exist, except when they need their money.

    • Morris LeChat

      I posted this video on another thread. Let me give you some background to it. It is from a movie called “the Best Years of Our Lives”. In this Movie, Dana Andrews plays a returning bomber pilot, that resumes his job as a “soda jerk” at a local drug store, which at that time had soda fountains and lunch counters.There are TWO important narratives in this sequence. ONE involves “CORPORATE” think versus “hometown common sense thinK”. The other, which is not relevant to THIS thread, is ” CONSPIRACY think” .so ignore that part, uttered by the belligerent customer.His return to this position was in a way a humiliation for him but he took the job with nobility. The local drug store, during his absence, had been bought out by a chain, and there is now a “corporate” management. The previous owner is still employed there in the prescriptions department. In other scenes of the movie, the previous owner is shown cowering at the authority of the new owner, “the corporate chain”. In this scene, we see how Dana Andrews does the RIGHT thing, bit how a “corporate” management sees it as wrong.

      • bigone4u

        Best movie ever. Nary a minority in sight either.

        • Morris LeChat

          That ALWAYS makes for a good movie, if for no other reason that an escape!

          • bigone4u

            I can buy VHS movies at the thrift stores here at 5 for $1. I pass on any that have a black hero. As well made as Passenger 57 is, I can no longer stand the sight of Wesley Snipes or any other black heroes. Movies with black heroes often mock and demean whites. So I buy only the older films. I have Best Years and 200 or so others.

          • jane johnson

            Cool Hand Luke “What we have…

          • Morris LeChat

            those magic negro moves- can’t stand them

          • saxonsun

            “Black hero” Much too oxymoronic to me.

        • Talvisota, the “Winter War”. Hopeless fighting and nary a smart-mouth groid.

      • Romulus

        Well done,well done.

      • Lacocoon

        Attacking a customer who held a certain political view is correct? And to add to your cluelessness, the guy was right: WW2 was a big mistake for America. As Joe Kennedy said, both America and Germany lost – only the Jews won. And he was, as his son JFK said, “the smartest man I ever knew”.

        • Morris LeChat

          well, that is an opinion, and even an *** can have an opinion

        • saxonsun

          And one of the most hypocritical and corrupt.

        • Morris LeChat

          looks like you are ordering a sandwich de knuckles!

      • Bobby

        Morris, that’s a great clip. Thanks for posting it.

        • Morris LeChat

          you’re welcome

    • Xerxes22

      The way to deal with these people isto use the same tactics that our friends used to deal with the N.Y. paper that published the names and addresses of registered gun owners. Our friends found out the names , home addresses and other personal info of the owners,editor and writers of the rag and they published the info online. It worked. The bosses deleted the list from their website and in print. That’s what we should do. Find the names, home addresses and other personal info about the CEO and the top marketing VPs at General Mills. Publish that info online and see how fast they cave in and withdraw the ad.

      • george00

        This is the smartest post I’ve ever seen on Amren. This is exactly how to deal with these idiots.

      • Bobby

        Brilliant, of course.

      • Pelagian

        And put a few picketers out in front of their house with well-planned talking points. Eg: “We are here today protesting the elimination of a race, which is commonly called genocide. Whites are a minority in the world. In idealizing this interracial family, Cheerios is encouraging interracial marriage. And interracial marriage always leads to the elimination of the minority race: in this case, the white race. We only want to survive.”

  • Wayne

    They stand by their propaganda, but forced YouTube comments to be turned off. Really? If all that support was put there why not let the comments flow so “ugly bigoted racists” can be put in their places with all those supporters?

    • newscomments70

      The posted article had no comments section either. We are not allowed to have an opinion. They know that most of the comments would be negative and the liberal advertisement firm wants the last word. “This is ok, everyone likes it, and that’s the end of it. Shut up, don’t say anything, LA LA LA LA LA” (sticking fingers in their ears)

  • Enar_Larsson

    Overt bi-racial married couples may be rare in commercials but I challenge anyone to watch one hour of tv tonight and count all the commercials that have bi-racial couples of any sort in them. The majority of scenes showing any kind of group interaction–whether between friends, families, or strangers dancing on the street–will prominently feature an disproportionately large number of mixed “couples”. Even ads featuring children interacting will have a white-non-white-white-non-white pattern. After keeping track for an hour or two then go out into the world–restaurant, bar, college campus, baseball game–and see how rare that kind of interaction really is.

    • Fester’s Uncle

      It’s called conditioning. It is used to erode resistance. Eventually the behavior becomes accepted as normal.

      • jay11

        So true! I see way more interracial ‘couples’ (staged) in advertising (both print and digital) than I do in real life, and I live in a very ‘diverse’ city. I see more white guy/Asian girl couples than anything.

      • Romulus

        Precisely! Just like the heeb Pavlov ,did with dogs!

    • Edward

      Actually, if you go to Seattle, and other places like Delaware and Philadelphia you will see that it is pretty commonplace.

      • Remington

        Yeah especially Seattle when there’s only 8% blacks !

        Even if your post were true, these places are a minuscule percentage of the US population and there’s no way it would be as “commonplace” as all these staged commercials. C’mon now, this not YouTube here…

        • Reade

          I have seen a large number of White female/Black male couples. I have also seen a large number of White male/Asian female couples. I think some of you are in denial.

      • Tanya Martin

        In Philadelphia, the white part of the couple is usually a poor white woman who lived in black neighborhoods and socialized with blacks or an educated, but brainwashed white chick who wants to show the world how liberal she is. In either case, the couple rarely stays together, but the products (children) of the relationship are left to linger.

        • Sam

          I was in Philadelphia a few months ago on business and I was shocked at the number of White male/Black female couples I saw.

    • saxonsun

      Excellent post–one would think that the races always mix by looking at ads. It isn’t that way in the real world.

  • Rhialto

    Would someone please post the times and programs where this use this ad. I am interested in the demographics being targeted.

    Thank you.

    • Barnaby Sutton

      It is quite obvious exactly who this ad is directed at. Who would fond it appealing? Answer: black males and white females bent in that direction and certain brainwashed youth as well as those longing to put a knife into the white man (Timmy Wise).

  • Vito Powers

    yeah, “Cheerios stands by TV ad”, but they’ll be standing with a small group of consumers.

    I’m not boycotting only Cheerios, but the entire General Mills product line.

    Then again, I sincerely doubt that General Mills will ever run such an ad again. The marketing stooges have to put up a brave front.

    • Bingo. It isn’t Cheerios; it’s General Mills. Let them hang together, because they certainly expect us to do the same.

      I made us the usual for breakfast this morning: miso soup, black coffee (Ariadne got orange juice and milk), and whatever was left over in the fridge. Onto our toast went the last of the guacamole, the last of the refried beans, and thin slices of bacon.

      • Quentin Durward

        Did somebody asked you what you had for breakfast ?

        Seriously, are you really that lonely, or just an incurable narcissist ?

        Sorry, but this is very sad.

      • Lacocoon

        Orange juice and milk together? Bacon with bread? Michio is not going to like this…

      • Remington

        Fascinating denial from someone who has repeatedly indicated on AmRen that he is married to an Asian.

        Please let us know when you really will “hang” with us apart posting on a pro-White website.

        • When I was alone and fighting my federal case out for 17 months from behind bars, where were you? Oh, I know, you were watching the Denver Groids beat the Dallas Bluegums on TV.

          Which side would you like me on? Nevermind; you already got to pick.

          I’m not going to deny anything. I’m on my side. Nobody else is there except my wife and mother.

          Swords, sir? I’m certain we can get this done somewhere.

    • Morris LeChat

      Someone should make a YOUTUBE parody of the add. Ever heard how some people potty train their little boys by putting a cheerio in the toilet bowl and have him aim for it, to make a game out of it? Well, you have the blonde mother putting the cheerio in the bowl, then you show a close up of a little stream hitting it;s bulls eye. You can hear a child laugh and the mother saying “good boy”. Then, another scene where she reaches into the bowl and takes the cheerio out. Then another screenshot of her putting it in a red bowl, that has a whole bunch of other cheerios in it. Then we get to the shot at the table with the mixed race “fambly”, and we see her serving the yellow cheerios to the father , daughter and the son, while she doesn’t eat any but looks on smiling.

  • Unperson

    “To succeed today, big brands like Cheerios need to be in touch with what’s authentic and true about American families.”

    If the company is serious about wanting something “authentic and true about American families,” then I propose this commercial with the following dialogue:

    In a cramped kitchen with a framed picture of Barack and Michelle Obama on the wall, a WHITE SINGLE MOTHER is getting breakfast for her TWO BI-RACIAL DAUGHTERS. Their father is nowhere in sight.

    DAUGHTER #1:
    Mommy, why did Daddy leave us?

    DAUGHTER #2:
    Daddy’s never coming back, is he Mommy?

    No, he’s not. Now shut up and eat your Cheerios.

    • Puggg

      How about this? Keep Daughter 1 and 2 lines the same, but have the mother say this:

      No, not any time soon, for at least the next five to ten years. Now eat your Cheerios so you’re strong and healthy for when visiting day comes around.

    • Greg Thomas

      LMAO. You should be in Hollywood. Now this script is a true reflection of miscegenation .

    • bigone4u

      You’re assuming the white woman would still be alive in your scenario. That might not be the case. But if your scenario shows her with a battered face, two black eyes and a split lip, then you’re spot on given that she’s not dead.

      • The__Bobster

        Mommy’s in da rug!

    • Morris LeChat

      NO! The last line should read, “He’s eligible for parole in twenty years”

    • Romulus

      F n pig of a woman that would screw a heidelbergensis!
      Almost like humping a silverback, the resemblance is so close.

  • Bandmo

    Just try ad this with KFC chicken bones…Be more real.

  • Kathy M

    Wait and see, the is just the beginning. Next will be a gay couple then a man and a young boy then a man and a sheep then mother and son and so on. Once the perversion is loosed the line of morality is no longer visible.

    The destruction of the white family is the end game here with a particular focus on shafting the white male.

    • r j p

      I have been saying this for years:
      Until a pervert can perform oral sex on his dog at high noon on the corner of Michigan Ave and Wacker Drive, the left will never be happy.

      • Wayne

        You mean like Michael Douglass

  • Dan

    Actually, according to a Cheerio’s there were many more people who expressed support of the ad than disapproved of it. Go figure.

    • joemcgee

      That’s according to them. They are most likely lying. Otherwise, they wouldn’t have shut down the comments.

      • Brent

        Actually Dan is correct. Even FOX news confirmed this.

      • Romulus


    • Doubtless the shareholders will be delighted at General Mills’ stock decline.

      • r j p

        GIS is a sell. (Note: I am not an investment advisor).

    • Joseph

      That is because the raging, flaming left will make every effort to “make their voices heard” to approve of this re-education campaign while the rest of the people, like my family, just switch the channel in disgust and just move on saying “…figures, cereal now”.

      It is like when school administrators want more money for the district they get every single teacher and their friends and family out to vote for a special bond issue election while the rest of the public who has no interest in it and may not even be aware, stays home.

  • guest

    No matter how much diversity is put in these kinds of ads, it never seems to end well. Diversity in advertising generally depicts whites in a negative image and of course there are those that have racial stereotypes that are somehow offensive to non-whites. Plus I don’t believe that only whites hated this commercial.

    • Unperson

      Plus I don’t believe that only whites hated this commercial.

      I’d love to see how well it “tested” with black females. I’d bet the comments that demographic filled out on their survey cards were more ferociously opposed to the commercial’s black-male/white-female pairing (“Them white biatches always be steeling our mens!”, etc) than anything “white supremacists” said on YouTube.

  • Drew

    Corporations see potential markets consisting of billions of colored people versus a shrinking saturated market consisting of hundreds of millions of whites. They are going after the money with no regard or understanding of the long-term consequences their actions will create.

  • Luca

    In the land of free speech, people speaking freely are censored and shut down when they voice displeasure. General Mills innocently claims they are only casting actors to reflect the changing U.S. population. However, white women only marry outside their race at a rate of 2.9%. So how is something that happens at 2.9% considered worthy of representing a typical US family? Why not show midgets who marry people in wheelchairs? It probably happens at just an obscure rate.

    Your leftists propaganda ministers are hard at work.

    Goodbye Cheerios, I’m switching to generics.

  • “Ruffling no feathers”? What they did instead was pick up a cat by its tail and rub its fur backward with tarred gloves.


    You would think that the purpose of this ad is to sell Cheerios , but I guess it is to sell interracial relationships .Miscegenation is more important than selling their product . When they go out of business they will blame the economy and not this idiotic decision !

    • Kathy M

      Also it is simple business savy to try to make your product appeal to as wide an audience as possible. Instead look at the extremely narrow target they chose — BM/WF with Africanized hybrid child. Tell me there isn’t an agenda here.

      • THE MAN

        Great Point Kathy !

      • gemjunior

        Wow, it’s so true. It is a very narrow target, those who made this commercial also knew that there would be a high probability of it being at least somewhat offensive but it was of prime importance to run it anyway There is absolutely an agenda; I agree because blacks are in nearly every commercial that is made today. Even in all-white countries. If there are any left. Even though the black population percentage 75% of television ads, or any ads really. It gets more and more blatant and never lets up. Somebody considers it really important to keep bringing the 2 groups together. eeeww.

        • Romulus

          It is wonderful that so many commentators can see through the lies and deceit of the media. Now we just need to give the red pill to our children. Not to mention more more of our own.

          • Romulus

            Have more of our own kids that is.

    • Lacocoon

      White Business men have no moral agenda in general, but Tribe ones do. They are probably behind this.

  • HJ11

    This just shows the arrogance of the scumbags in General Mills who think they can screw with White folks and not have to pay the price in lost sales, etc.

    We Whites need to take back the moral high ground, so when we complain about genocidal ads and other genocidial actions against us, the scumbags will listen and apologize to us.

  • E_Pluribus_Pluribus

    General Mills Cereals:

  • Spartacus

    Can everybody please stop buying Cheerios ?

    • APaige

      Done. The entire General Mills product line is a no-go. Anyone know if General Mills has a parent company? Or is it the parent?

  • APaige

    Requesting again: Please anyone who has the web design skills to create a site that list companies/products and WHY we should boycott. I have already stopped going to McDonalds for their Black 365 promo. I am willing to donate money, if not please point me to software that makes the process easy for a non-tech person. Thanks in advance.

  • Cause and Effect

    I couldn’t imagine this being put on television fifty years ago.

    • Bandmo

      I can, all black and White TV back then, nothing has changed.

    • You must mean what even Syaka calls “negrovision” in her more polite terminology.

  • I will never buy another GM product as long as I live.

  • bigone4u

    I am not usually mean, but I trolled the Yahoo website last night and left a comment on this story. All of the comments I read were pro-Cheerios and pro-miscegenation. My long comment was an angry take on the soft genocide of whites, ending in what I’m sure infuriated hundreds of libtards: “The little mulatto in the commercial is ugly.”

    • Disgusted

      Thank you. I don’t know where some our of fellow AMRENERS are seeing all these anti-cheerios comments. Even FOX NEWS and other conservative outlets have conceded that the responses have been 90% to 10% in favor of this sick sort of miscegenation.

      • r j p

        FOX News only pretends to be conservative.
        FOX televises some of the most disgusting programming on air.

    • Renegade

      I wouldn’t necessarily target an innocent child of any race. That is unfair and cruel. I would however, have made my displeasure with the ad known in another way.

      • bigone4u

        My “ugly” comment was not aimed at the child, but at the commenters who kept repeating how beautiful she was, as if ONLY mixed race children can be beautiful.

        • Renegade

          Ok. I thought that you were attacking a child. I have real problems with that

          I am sorry.

    • eonic

      Someone commented on a YouTube board that the child, in addition to the product, is genetically modified. I would say it’s one of Dr Frankenstein’s less worthy efforts.

  • The__Bobster

    This week, the company is standing by the fictitious family

    Only half standing by it in my area. They’re showing a shortened version of it without the lazy seed-spreader. It’s still offensive but not quite as much, because one might think the orange sprog is adopted.

    • Joseph

      No, because if you don’t *see* a white father you can be statistically confident the kid represents another runaway black father anyway.

  • MikeS

    I found the following comment on a non-related site and it is perfect.
    They could play up a new sales angle…

    Sprog: “Mom,why do you eat cherios?”

    Mom: “To make my body good and strong, so the bruises heal before daddy’s court date”

    • r j p

      I love it!

  • The__Bobster

    Camille Gibson, vice president of marketing for Cheerios, said it’s the first time the ad campaign that focuses on family moments has featured an interracial couple, with General Mills Inc. casting the actors to reflect the changing U.S. population.

    And I was blaming the ad agency. Since General Mills wants to take credit for this outrage, I’ll make sure that they receive the brunt of my retribution.

  • The__Bobster

    Another site, Reddit, filtered out negative comments on a thread started with a comment in support of the ad. The site left Cheerios defenders’ remarks online.

    This is how the libtards operate. They make it look like their insane positions represent the majority of the people by censoring and banning the opposition.

    • bigone4u

      At a South Carolina site reporting a story on black crime I left a comment and then went back later. ALL comments were removed. I think it must have been because all of them made clear their disgust with black criminal ways.

      • bubo

        I got banned from that ultralib Columbia paper’s website during a discussion about the beating of Carter Strange. Seems that anyone who didn’t believe the beating was “just one of those things teenagers do” must be a racist. Whatever that means.

        • Please do not let it bother you. If I seem a bit careful about my own writing, it is because I was once once thrown completely out of AmRen for being too right-wing and not articulate enough. Even I’m still learning. I am almost never moderated. I’ve been called everything in the book, both here and in federal court.

  • Archimedes_777



    The disgusting man behind this depravity is:

    Kendall J. Powell*
    Chairman of the Board, Chief Executive Officer
    General Mills Corporation.

    All their lies that this reflects the “modern family” is baloney. He is trying to target the criminal section of society, the pimps and their victims.

    People on food stamps feed cheerios to their dogs, why not show that?

    Stand up and speak out as this thug is afraid so he shut comments down.

    Write to his neighbours, his family members, his children, and his children’s friends expressing disgust at this man’s depravity and ask them all to leave him.

    What the left would do: buy cheerios, eat half or 2/3, spit in disgust and return the box for a full refund–over and over. They would have free breakfast for a year. Satisfaction guaranteed, he says, so take him up on it.

    Only when the Board of Directors find out this scam is not working, they will fire corporate thugs like this.

    • bigone4u

      The way for whites to get traction on this is to simply point out the facts on domestic violence by black men toward their white wives, and the rape stats on black men and white women. Accuse GM of promoting domestic violence. For that matter accuse them of promoting incest by bringing up the incest data on blacks.

  • The__Bobster

    As far back as 2009, Philadelphia Cream Cheese and its “spread a little joy” campaign had a black man and white woman (no wedding bands) enjoying a bagel breakfast in bed.

    I remember that, as well as the Levi’s and the American Greetings ads. I gave both companies an earful and never bought their products again.

    • bigone4u

      Given that the interracial couple were in bed, the “spread a little joy” theme sounds like a sexual double entendre. I hope you called them on that too.

    • Joseph

      Yeah that WAS disgusting. It’s bad enough that you have to feel like a peeping-Tom in your own house. Now, it has to be some black guy topping off his real cream-colored breakfast in bed with a bagel.


  • Tim_in_Indiana

    With millions of ad dollars at stake, how seriously do big companies like Cheerios take racist backlashes?

    “Racist?” The writing style of this news item shows that Internet media are just as slanted as traditional print and broadcast media.

  • Uncle Remus

    At first I wondered why it is always a black male and a white female.
    Then it came to me.
    Where are they going to get a camera lens with a wide enough view to capture a black females backside?

  • Potsie

    What a sick and sad ad.
    Offering that poor little black child a bowl of Cheerio’s when what she really wants is a nice big bowl of Purina Monkey Chow

    • r j p

      While “daddy” is passed out on the couch …..

  • Archimedes_777


    To: Mr. Kendall Powell, CEO, General Mills

    [email protected]

    Not So Dear Kendall Powell:

    I was sickened and disgusted by your advertisement featuring a black man with a white woman. I understand you want to sell your products to the bottom rung of our society, but you really have hit bottom.

    By showing disgusting ads like this, you are implying that white women are loose. What is more real is that a big fraction of people are on food stamps and do not have money for dog food, so they feed Cheerios to their dogs. When are you going to show that? THAT would be realistic, not this.

    By showing disgusting ads like this, you are implying that white women are loose. You are basically setting a bad example for your daughters whose lives can be destroyed by your depravity.

    How many children do you have? Do you have daughters? How would you feel if your daughter was drugged and attacked by a black man, who thought that white women are sluts due to your commercial, beaten by him, became pregnant after he attacked her, and she was alone at home eating Cheerios while he was out preying on other white women or selling drugs or in prison? Is that the reality you are asking her to aim for?

    By showing disgusting ads like this, you are implying that white women are sluts–and that includes your wife, your daughter and your mother.

    Shame on you, Powell. Shame on you!!. You are a sick disgusting man and you make me vomit. I hope your wife and children will have better sense and self-respect will leave a disgusting man like you. You are a disgrace to your family, your company and your nation. You should remove this ad and step down. You are unfit to be called a human being.


    Cheerios Vomiter.

    P.S. You are all free to copy and email it to him at the above address. If he hides and changes his address, try mail. Website:

    • george00

      I have contacted companies in the past that have had ads showing race mixing and told them:
      1. Their ads promote race mixing and the genocide of the white race.
      2. By running these ads they are alienating a large percent of consumers and potential consumers of their product and that it is therefore a stupid ad.

  • r j p

    Mother of mudder in the kitchen. black father passed out on the couch ……
    Yep, the all american fambily.

  • Fighting_Northern_Spirit

    Up until today I had my half-sister in my Facebook feed, purely through a sense of familial obligation. She lives in a 97% White Central Oregon town, like my brother. She posted a news item about this Cheerios ad, and added her comment about how terrible she thought the “racist reaction” was. I am not close enough to her for her to know my opinions, nor would there be any profit for me to share them with her, I won’t get into why not.
    I bring her up because I have to take exception to the idea that some have that liberalism is a mental disorder that infects only middle and upper class Whites. By any measure my half-sister is everything liberals hate – a church-going lower class tattoo’ed White with a weight problem living in a gun-loving, conservative rural town. And yet she feels compelled to bring out the long knives on other Whites further down the totem pole in order to feel superior, licking the liberal boot kicking her in the head. I’m afraid our people are deeply, deeply sick, and no one is safe from the brainwashing.

  • teaisstronger


    As a Wall Mart shopper I am already at the bottom of the American economic ladder.

    • Eggs on toast is cheaper still and might even contain bacon or smoked fish. I welded a smoker cover this winter for our small hibachi and finally we tried it out. I had marinated the fish for a week and then smoked them, and Syaka’s comment was “Umai!” (wonderful!) The whole neighborhood now smells like fish smoked with pepper.

  • HJ11

    Cheerios–the cereal of choice for haters of White people.

  • teaisstronger


    Now those black men who are well educated with good jobs are getting white trophy wives and black women live by themselves. General Mill supports black men and white trophy wives. General Mills should put Tiger Woods on their package of Cheereos.

  • The Final Solution

    They thought they were showing an “American family”. The logic of liberals – if America is becoming more multicultural, then it was always multicultural. More interracial couples means the America family must be interracial now. If America is increasingly nonwhite then America by definition must become nonwhite. Try to sell that crap to the Asians.

  • bubo

    I pity any white woman that has black kids and thinks her life is going to have any sense of normalcy. For low class whites it may not be much of a problem, but for middle and upper class white women it will haunt them forever.

    Thankfully most white women are able to understand this.

  • WowReally

    Media: white women belong to black men.

  • Guest

    The comments are not an expression of distaste for inter-racial marriages: the trolls from the “hate machine” found an opportunity to push people’s buttons and have some lulz at the hysteria surrounding the prank.

    Here is an article from the New York Times about the shenanigans of the group.

  • newscomments70

    There are more interesting brands of cereals in Trader Joes and Whole Foods. we don’t need Cheerios junk food anymore.

    • robinbishop34

      It’s funny you say this because I was going to suggest the same thing. I discovered Trader Joes a few years ago and am hooked.

  • Vanessa

    I was getting sick of eating Cheerio’s anyway. But this was the push I needed to finally throw what was left in the trash and not buy anymore General Mills products. I’ve been eating H&N Cheerios for years now, but it’s going to be a nice change. I don’t believe Cheerio’s is all as good for you as they claim.

    So thank you Cheerios for giving me the extra incentive to do what’s right for my body and throw your garbage down the trash.

  • robinbishop34

    “which reflects a black-white racial mix uncommon in commercials today, especially in ads on TV

    Come again?!?!

  • Dating White Only

    A few weeks I saw an ad where an admittedly attractive Black woman was sitting on the lap of a handsome, well built White male. Sad, but this seems to be a trend of advocating miscegenation.

    • newscomments70

      I will bet a few black men were writing some hate comments about that one…until they were censored, of course.

  • newscomments70

    Cheerios reminds me of “Tab”. It is junk food from the 1970s. Why not just post Bruce Jenner on the box? There are all kinds of interesting and health cereals in Trader Joes and Whole foods. Forget about the unhealthy, sugary cereals from the past.

  • Q-ship

    I would like to nominate Whitney Avalon for Mudshark of the Year.

  • Bazzarro World

    Well, I think more than anything, it is the advertising agencies that are mostly responsible for these disgusting propaganda aids… And surprise, surprise, I read that the usual suspects are in control of 7 of the 8 major advertising agencies…

    “Of the forty-six(46) senior executives of the major advertising
    corporations and trade associations, thirty-one(31) are Jews. This is a
    numerical representation of 67%. Jews are approximately 2% of the U.S.
    population.* Therefore Jews are over-represented among the senior
    executives of the major advertising corporations and trade associations
    by a factor of 33.5 times(3,350 percent).”.

  • BaronBaal

    Don’t buy the crappy cheerios brand. Money talks and when they are losing their customer base they will be losing money and that’ s what will hurt them the most.

  • I suppose it will be played out as some ‘life imitating art, or art imitating life’ scenario. I unquestionably go with the first one. That this kind of thing alters society, not that it is natural and ‘just happens’.

    But that whole “targeted ad” concept is part of commercialism and globalism though. Here in Britain it is getting almost compulsory to have black families and mixed races on advertisements, either with white females or just on their own.

    The companies know full well that people tend to associate with people like themselves, so when London is now 55% non-white British, it is hardly surprising to see companies pumping out adverts packed with Blacks and mixed situations. They care only for profit, not race or nation.

    Of course, I have my suspicions about the machine which drives this and drives the propaganda, but I know it cannot really be mentioned here. However, general consumerism and globalism of faceless and stateless brands are more ‘convenient’ to discuss.

    Anybody in the UK should watch out for the new McDonald’s adverts for another dose of propaganda that ties directly into brands, globalism, diversity, equality, etc.

    In it, it shows an older white male going about his daily routine (playing snooker, crown green bowling, having a pint in the pub, whatever) and cuts in a group of black youths in an inner city tower block – with what I think is a token white friend – playing video games and all the rest of it……and over time, they converge into McDonalds, where one of the black youths orders the same burger as the White guy, and they proceed to take out the gherkins and do the same actions of eating, giving each other a little look of commonality.

    The tag line, from memory, is something like “McDonald’s, we all have something in common”.

  • Guest


  • StillModerated

    Mommy’s paying the bills while a negroid Dagwood is loafing on the couch in the TV room. Such evil stereotypes!

  • Tanya Martin

    ‘Wheel of Fortune’ has become annoyingly politically correct lately with about 1/3 of the contestants being black. (Except for this week, which is fathers’ week!) If blacks are only 13% of the population why are the contestants 33% black?

    • r j p

      Wheel tries to be politically correct but there is only so much they can do. I think they make the puzzles easier when blacks are on, but they can do so much else it would be blatantly obvious.

  • Bill

    Their policy and ad certainly makes ME want to refuse to buy any more cheerios. As far as I am concerned, the corporate group producing cheerios can take a flying leap at a rolling cheerio. As to Philly brand cream cheese, they are off my list also.

  • Joseph

    “We felt like we were reflecting an American family,” Gibson said.

    Yes, sadly, they probably do “feel” that.

  • saxonsun

    One of the most effective ways to destroy a culture is through ads–people are brainwashed through their eyes. My sister tells me there are 3 Spanish-language commercials on tv now. I haven’t seen them, but that’s next.

    • jay11

      I clicked on a video link on AOL and the ad that came at me was Spanish only. I was like, “What?” Happened on three other occasions too. If they really believed in multi-culti and diversity, then they wouldn’t stop at Spanish only ads. Why not Chinese only ads on prime time, or Mongolian or Arabic? Oh, I get it, because they all learn English to one degree or another. Spanish speakers are catered to because they just don’t learn English in most cases. Now why is that?

  • Joseph

    I guess they’ll start mixing some chocolate “O’s” in the boxes with some tiny caramel lower-case “o’s” in the interest of diversity .

  • JohnEngelman

    The Cheerios advertisement is likely to have the same kind effect on Cheerios that efforts to prevent American Renaissance conferences have on American Renaissance. It will cause more people to think about Cheerios. This is what advertisers want.


    September 12, 2011 PRINCETON, NJ — Americans are approaching unanimity in their views of marriages between blacks and whites, with 86% now approving of such unions. Americans’ views on interracial marriage have undergone a major transformation in the past five decades. When Gallup first asked about black-white marriages in 1958, 4% approved.

    June 7, 2013 Interracial marriage is on the rise, according to a new report from the Pew Research Center.

    The report, which came out Thursday, indicates that there has been a major jump in interracial marriage rates from 1980 — the first year from which rich Census data on interracial marriage are publicly available — when just 3 percent of married couples were mixed-race (the last U.S. anti-miscegenation laws were lifted in 1967). In 2010, 1 in 12 married couples in the U.S. were interracial couples.


    It is too early to bell, but I suspect sales of Cheerios will increase as the result of this advertisement.

  • IKantunderstand

    If General Mills really wants to step up to the plate on miscegenation, why don’t they have the Jolly Green Giant doing Betty Crocker.

  • Rudy

    From General Mills’ perspective, the ad makes perfect sense. After all, the american people elected and re-elected a half black crypto-muslim president.

  • Rudy

    The ad was most likely produced by a self hating white or sick jew liberal. Who else would want to?

  • Why is the White race always the subject of the race mixing experiment chosen by the social engineers?

    Who is it that hates the White race with so much venom that they wish to see us destroyed as a people?

  • I don’t want to see my race, my culture and my heritage degraded and defiled to appease the gods of diversity and multiculturalism.

  • Missy Anne

    Didn’t General Mills put out a multiracial Betty Crocker back in 1996? Nothing surprise me about the interracial ad because the company has engaged in multiculturalism and diversity for a long time.

  • starlight

    To be honest cheerios tastes very cheap and artificial and I do not even remember when I had cheerios for the last time. And this disgusting advertisement now firmly convinced not to ever pay for cheerios ever again.

  • HKwills

    Their are sound scientific reasons for opposing miscegenation that do not receive exposition often enough:

  • LP&E

    This is the problem with large corporate interests (the most susceptible to political pressure) in that their commercials promote the prevailing PC interest instead of standard American family values. No country has an interest in promoting mixed and or gay families. That is engaging in politics. I have seen this with Burger King and the Flo-Progressive insurance commercials. When I see this political promotions such as these I stop buying their products.