Colorstruck in Advertising

A. Bruce Crawley, Politic 365, May 1, 2012

Did you see the news last week about the “racially insensitive” advertising agency that handles television commercials for the Acura automobile? It was hard to miss. It was all over traditional and digital media, and actually started with a leaked alert to TMZ by a Black actor.

It turns out that Acura’s “casting agency” put out a call for a Black man who would be “nice looking, friendly, not too dark” to appear along with Jerry Seinfeld, in one of their new commercials.

Needless to say, people went “buck wild,” at least for a minute. There were the usual expressions of outrage and demands for an apology, which was subsequently given.

The situation was widely, but certainly not deeply, reported. In fact, it is clear that, once again, mainstream media totally botched and/or significantly underreported what should have been a larger story about the U.S. advertising industry’s long-standing, disrespectful, treatment of Black acting and marketing talent, Black-owned advertising agencies and Black-owned media, of all types.

{snip}

In 1994, Dr. Marilyn Kern-Foxworth, wrote that “African Americans account for just 2.1 percent of all marketing, advertising and public relations managers, which ranks these industries as 336th out of 351 monitored by the Bureau (of Labor Statistics).” In that same year, added Foxworth, “Advertising Age, the ‘bible’ of the advertising industry, estimated that African-American managers in mainstream ad agencies stood at approximately one percent.

{snip}

At about the same time [2009], the long-running Madison Avenue Project, designed to reduce racial disparities in the advertising industry, discovered: “…a persistent unwillingness by mainstream advertising agencies to hire, assign, advance and retain already-available Black talent.”

{snip}

In a 2008 doctoral thesis, “Effect of African-American Skin Tone on Advertising Communication,” Yuvay Jeanine Meyers set out to determine how the “skin tone” of a Black model in an advertisement affects specific outcome measures of advertising.”

According to the study, “More favorable attitudes were formed when the Black model’s skin tone was “light,” as opposed to when the Black model’s skin was ‘dark.’ ”

The author cited earlier studies, including one from 2005, on the subject of “colorism,” i.e., the process of discrimination that gives privilege to people of a lighter skin tone over their dark-skinned counterparts.

{snip}

Even more unfortunately, in a study done in 2006, a majority of African-American college students at a Midwestern university said that, “Lighter complexions are more attractive than darker ones.” Indeed, 96 percent of the men preferred a medium-to-light complexion in women, while “70 percent of women found light skin of value in men.”

So—maybe Acura’s ad agency was not being racist, at all. Maybe their agency’s creative people had simply done their homework and found that Americans—even African Americans—still feel less positively disposed to darker-skinned Black people than to light-skinned Black people.

Maybe they also were aware that even in Mother Africa, there seems to be a lingering inferiority complex about dark-skinned color, as a holdover from age-old perceptions of European political, economic and military dominance.

Indeed, in a report last month by Consultancy Africa Intelligence, it was disclosed that 35 percent of women in Pretoria, South Africa; 52 percent in Dakar, Senegal and 77 percent of female traders in Lagos, Nigeria, used skin-lightening chemicals on their faces and bodies (at some significant risk to their own health), and that these women say they associate lighter skin tones with “elegance, beauty and higher social status.”

{snip}

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  • Hunter Morrow

    Black makes me want to barf. Every commercial has non-Whites in ’em. I don’t watch cable and I’ve got a personal boycott on 20+ companies for this racist garbage.

     

    • It’s interesting that you mention “boycott” because I was talking to
      my friend about this just yesterday. I said “it’s official, I’m
      boycotting any company that hires any anti-white figures, spokespersons
      or models”.

      No more pay per view boxing with Floyd “Money” Mayweather (I used to
      watch just to see him get beat!!) But not any more. He won’t get a
      nickle of my money.

      I am gutting my Dish subscription and will go bare bones. Cancellation will follow in short order as soon as my contract is up.

      No more movies (or anything) with Mike Tyson!! I have bagged most all H-wood movies and haven’t gone to the theater in years.

      No more products that are endorsed by Spike Lee or Russel Simmons.

      No more news programs that give a second to Al or Jes.

      No more “anything” to fund anything that is Anti-White.

      I am talking to my friends about this and the reception is positive.

      If you wouldn’t mind, please share your list of companies boycotted.

      Best,

      Eric

      p.s. I am new so any and all input is welcomed.

    • Church_of_Jed

      Let’s keep a running list so others can add:

      Ally Bank, Aetna, Chevy Dealers, Snickers, Johnston Sausage, the Kardashians, Heidi Klum, Hootie and the Blowfish, Doritos, MSNBC, the Office

      • Xanthippe2

        An easier to use list would be one of companies who never put non-Whites in ads.  I bet such a list would be short to non-existent.

      • redfeathers

        Allstate, McDonald’s, Macy’s…

      • better_times

        Write to the companies & let them know.  If they think this is the start of a new trend, they will change their ad campaigns.  Very, very few people write letters, so the power of one letter is actually huge.

    • libertarian1234

      For quite some time now advertisements in most all the retail stores are of non-whites. Since the targets of advertisements should be the majority population of a specfic area, which in most cases is white, why do the ad agencies inundate us with non-white photos in their advertising?

      Is it because most ALL ad agencies are run by radical leftist dregs who put their agenda ahead of the business concerns of businesses they advertise for? That much is known, but why do the businesses not demand better ad presentations that will appeal to the greatest number of people who buy their products?

      This site had an article quite awhile ago which revealed an org that dictated printed publications were to show only non-white faces whenever possible. I’ve searched for it but came up empty. Does anyone know who this might be?

      We got a quote for a water purification system. (Local business) We live in a rural area that is 99% white in every direction for 100 to 200 miles, yet the brochure we received had the photo of a clearly Iranian or Muslim family drinking their water.
      My wife and I concluded that, considering all the other non-white photos on the majority of ads, probably the ad agencies are so rabidly radically left they likely use the ads as sort of a training psy ops, conditioning us to believe the examples they give us are what we are comprised of now in this country, since they’re absolutely mindlessly brainwashed with a “love diversity” mindset.

      The falsified Zimmerman tapes tell us clearly how low these people will stoop to try to fool us. If what I’m guessing about is true, these leftist radicals are truly beset with more than one mental illness, in addition to the fact that they’re delusional as well.

  • Church_of_Jed

    Maybe they also were aware that even in Mother Africa, there seems to be a lingering inferiority complex about dark-skinned color, as a holdover from age-old perceptions of European political, economic and military dominance.

    Don’t you just love it when the fall back on the old worn out canard about “perceptions” and racist European colonialism?

    “Perceptions” is your pavlovian clue that you are supposed to “see the evil in ourselves and the good in others,” and anything you see outside of yourself that makes you nervous is just your racist prejudice rearing its ugly head, such as when you see a coal black buck nasty negro Treyvon Diversity sulking through your neighborhood or in between you and your car in the restaurant parking lot.

    Upon second reading, the excerpt was really about blacks’ perceptions of other blacks. They call that “internalized oppression.” Blame Whitey when light skinned blacks fear other blacks. Blame Whitey, the eternal scam.

    • Natassia

      Funny how liberals scream that sexual attraction is not a choice when it comes to gender. But damn if you start talking about skin color…

      • redfeathers

        I would give anything to see a liberal’s face if someone said that!

  • BernieGoetzFan

    Please – I cannot turn on a TV without seeing blacks vastly overrepresented in commercials.

    They are literally in every one – and never the dorky, confused guy who is lovingly helped out by the all-knowing neighbor.

    • Church_of_Jed

      A new one today, and HIDEOUS!

       

       

      Johnston sausage ad: 
      group of healthy, happy  young
      kids running and playing in nice (middle class White)  yard, their supervisor leader is mulatto
      mongrel with “natural” hair, unkempt, spiky, same for disgusting goatee,
      and he has on those thick black glasses to make him look studious, he must be
      their teacher;  little white boy  in lead of the other kids, can’t tell if it’s
      a mixed group or not, but they chase the mongrel, mongrel falls, and they all
      fall on top of him, white boy in the lead.

       

       

      Message: rough housing and playing in the back yard with
      your mulatto teacher is fun and recommended.

       

       

      Utterly Disgusting! 
      White kids’ minds are so infected with voodoo by now, how can we know
      they are worth fighting for?  Same with
      White girls. How many of them have committed bestial fornication before their
      first date with you.  If she has tats,
      pretty sure she’s got the voodoo taint… just say’n…

       

       

      As we become minoritized and more of our own flesh and
      blood sacrifice themselves to Moloch, we will become dystopian nihilists.
      What’s the option?  Or maybe we resurrect
      Christian anger and form a Cult of Vengeance.

       

      • Church_of_Jed

        Add Ally Bank to the Color of Boycott:

        Group of Whites gives $100,000 to a black on the street (wearing thick black glasses for that studious and nerdy, trustworthy look), and he guards it for them. 

        You are supposed to use that opportunity to search your heart for unconfessed racsim if you feel suspicious about a black guarding the Whiteys’ money.I searched my racist heart, remembered Channon Christian, and doubled down on my investment in ignorance and racism.

      • BunnyOlesen

        I remember watching a Nickelodean cartoon made for ‘tweens’ I think it was called ‘all about ginger’ an anxious school girl who was ‘with the times’ anyway, eventually she had her ‘first kiss’ and it was to a black boy.  I almost hurled.  I was outraged.  On a kids network too. 
        Oh yeah, and the Kardashians are heinous 

      • Shawn_thefemale

         And a Honda commercial. The white  ‘family’ is riding in the SUV, when one kid starts sound effects; the sister starts in along, and suddenly one black  child adds in sound effects shaking his cup of ice.  White mom and dad then join in. What the heck relationship  are we supposed to assume?  Where in real life does that happen?  Oh, NO WHERE.

        • Ingsoc

          Why should gays be left out?

          Seen the latest JC Pennys ad?  It features a Rosie O’sicko-type lesbian “family.”
          Not surprised.  JC Penny’s spokesperson is Elen DeGenerate.

        • The__Bobster
      • Up to my neck in CA

        Jed, I finally saw that commercial you speak of this weekend. The all knowing highly educated black teacher. What is with the black rimmed glasses? Very Malcom X if you ask me.

        • Church_of_Jed

          Yes! Malcom X! Desensitizing Whites to the threats around them, just like the move to “adjust” school childlren to Islamic costumes.

        • Church_of_Jed

          I just saw the Gerber Life Plan ad that has the middle class, non ebonics speaking Diversity explaining to ignorant Whiteys about how to pay for college for their kids.

          The frightening thing about all the Diversity agitprop is that Whites are saturated with it from the beginning. Thank God for hate speech on the Internet, because just one exposure to us, and “virulent and toxic racism can naturally raise its pretty head” and White children will learn that they are not alone in their worries. They are part of a community of apprehension and reality.

    • Carney3

      The worst is that stupid ad for the Gerber Life plan.  Clueless white couple being instructed by wise responsible black neighbors to save money for college.   Meanwhile in the real world, even adjusted for income, blacks’ savings rates are far lower.  Live for today, who cares about tomorrow.

    • Ingsoc

      They are literally in every one – and never the dorky, confused WHITE guy who is lovingly helped out by the all-knowing BLACK neighbor.

      There,  I fixed it.

  • ILOVEMYRACE

    Africans, be they in Africa or America, prefer light-skinned individuals.  Those are facts.  That’s reality.

    But we don’t believe in facts; we believe in magic thinking.  Liberals want so badly to believe that no one, including Africans, notices or cares about skin color.  And for that reason, we outlaw such ideas.

    We reject reality for fantisy.   We reject truth for lies.   We replace reason with ignorance.

    But all truths are connected, and when you distort truth, you wnd up distorting all truth, creating a society based on lies.

    Societies based on lies cannot survive.  It’s better to base society on truth, even if it embarasses some.  In the long run, truth and honesty creates a stronger, better society.

  • Natassia

    Colorism exists pretty much everywhere, including India. Damn, apparently instinctual interpretations of beauty, which are not a choice, are “wrong.”

    • WhiteGuyInJapan

       I was in Malaysia recently and saw skin whitening products at many of the shops.  Mr. Taylor commented that Miss Malaysia is 3-4 shades lighter than the average Malay.  With Asians (both in the north and south), the preference for lighter skin is probably much older than European colonialism, etc. and relates to socioeconomic status levels (pale-skinned people did not have to work in the fields). 

      A Malaysian anthropologist just wrote a great study on this topic that was published in last year’s Mankind Quarterly. 

      http://goo.gl/ZyNWC

      • I have spent time in China.  White is beautiful…just a little dark is ugly.  I was pale over the winter so spent some time to get some sun and color to my face.  I went to work the next day…they told me I looked black.  

        They carry umbrellas, use sun block, and whitening cream.  Anything to keep white.  It’s a different shade of white than westerners.  It’s like milk or porcelain.  

        I think it’s just a desired trait for them.   We have different eye and hair color.  They don’t…it might be something that distinguishes them from the black haired/black eyed masses.  

        • WhiteGuyInJapan

           In Japanese, 美白 means “beautiful white” and women will do anything to maintain their pale skin.  Japanese women will often wear long black gloves and carry parasols in the summer.  Has a certain Victorian effect. 

          Freckles, which I find generally cute in European women, are seen as “impure”  in Japan. 

          South/Southeast Asians are generally surprised that East Asians also use skin whitening products.

          Oh, that article about Malaysian standards of beauty also looked at the fashion models of China and the US.  Only the US used African models/mannequins.  The two Asian nations generally used Caucasian models (90%+). 

          • Ingsoc

            I see this in Southern California also when I travel there on business, Chinese mostly.  They hide under parasols, long gloves and hats.  Business colleagues from China tell me light skin is desirable and a sign of  beauty and wealth, also Western-looking eyes.  Dark skin means rice paddy field workers, low class and ugly.  

    • Church_of_Jed

      “But the grand secret to the separation, or separate existence of the races, is the Love of the Beautiful, that instinctive and innate feeling wisely implanted by the Creator in us; it will keep forever and ever the higher race distinctive from the inferior races.”

      -John Cambell, Negromania, 1851

      • Natassia

        What exactly does he mean by inferior? Is he talking about abilities or ontic value? I refuse to think that God values one person over another simply because of their genetics…considering He is ultimately responsible for both.

        • Church_of_Jed

          You’ll need to take that debate up with God.  But if you want a full examination of the DIFFERENCES that God made, i.e. nature’s obvious inequalities, then try these online:

          John Cambpell’s Negromania

          Hinton Rowan Helper’s Nojoque and Negroes in Negroland.

          What are you wearing right now?

  • loyalwhitebriton

    Black is Beautiful

    No, it isn’t.

    It’s OK to believe the evidence of ones own eyes.

    • Church_of_Jed

      Winston Churchill saved the Brits from the Nazis so that Labour could give the UK away to the Muslim Islamofascists.  

  • Up to my neck in CA

    If by Odin and Isis you mean Odin Jamal Washington and Isis Shaniqua Jenkins then yes, they be racists!

  •  As a national ideology,  it has become de rigeur for politically
    correct politicians of all stripes bow and scrape in support of “Rev.”
    “Dr.” Martin Luther King’s supposed secular sainthood for saying that
    people should be judged on the content of their character.

    And that statement was Michael King’s only statement like that.  It’s just that his overtly communist handlers knew his speech at the Lenin Memorial would be nationally promulgated, so they wrote a white-friendly universalist candy-coated rhinestone into that speech.  But everything else he did was “My People,” provoke violence, hate whites.

  • I don’t mind seeing a few here and there, but it’s getting out of hand.  It’s well documented that there’s a huge income gap.  Blacks do not have the purchasing power of whites.  Why do all the ads have blacks? My major was marketing.  It goes against everything that is taught.  That’s if white people were racially aware.  Which most aren’t.  Most accept it as the changing demographic of America, and think aren’t we lucky to live in such as diverse world.  We’re not!

    These aren’t the real blacks who rape, rob and murder people.  Or the ones who throw fits in McDonald’s for being disrespected by the staff.  Or the ones that use food stamps while talking on their Iphone then pull away in a late model car.  

    They’re the kinder, gentler black who gives us advice that helps us  poor unenlightened white people when we can’t adjust to the changes around us.  Or who save the day when white people do something immoral or corrupt.   They are the saviors.  The winners with  hearts of gold.  Earth is lucky to have them.  

    It is comical and sad at the same time.  

    • Jay1

      Remember 20 years ago?  Ads were basically full of whites.  Now non-whites are represented sometimes 60-70% more than whites.  Liberals feed off each other.  One liberal says ‘America is changing” and preaches we should celebrate it, so liberal advertisement execs try to stay ahead of the game and capture as much black and brown brand loyalty as they can so that when they are in the majority they will be used to buying certain products thinking they are ‘for us.’

      Trouble is, that reality is not yet here, and we, the white majority, are resenting being made a minority in our land by deliberate policies we did not get consulted on.  Should the masses of China be forced by their elites to accept millions of Africans as immigrants ‘looking for a better life’ in some bizarre social experiment?  How about millions of latinos or Filipinos or God forbid – millions of whites?  I didn’t think so.

      Now I regulary see ads full of people and not one white face is present.  It’s like we’re being erased before our eyes.  The Healthfirst ads that appear on the side of vans and trucks that cruise the neighborhoods here usually show a smorgasbord of people, smiling, because of the free health care.  Of the 10-12 shown on each ad I’ve seen in the last few years, there has never been a white face.  Just a motley collection of blacks, latinos and asians.  Don’t get me started on Target ads or how all the blacks shown in ads are the ‘safe’ variety, even though you never see such clean cut, gentle looking black folk in real life.

      We’re being erased, erased, erased.

      • there’s a website that explains it….it’ll try to find the link

  • sbuffalonative

    Three points:

    a call for a Black man who would be “nice looking, friendly, not too dark”

    I’m always surprised how politically correct people can still be even in professional business environments. While I am racially conscious, I know that in the work place, race is THE hot button issue that should be avoided if one wants to remain employed or at least not have people whispering about you behind your back.

    Clearly someone should have known better.

    “Advertising Age, the ‘bible’ of the advertising industry, estimated that African-American managers in mainstream ad agencies stood at approximately one percent.

    AGAIN, we have another example of an opportunity for blacks. If blacks feel they are underrepresented  in ad firm management and they also believe there’s a market for more blacks in ads, they they should be starting their own ad firms. Instead, they want the white man to throw them crumbs.

    a majority of African-American college students at a Midwestern university said that, “Lighter complexions are more attractive than darker ones.”

    Light skin tone is highly valued all over the world. It seems to be part of human nature, even darker humans.

  • Mentious

    Nothing is meaningless in nature.

    “The White Things”

    http://whiteid.com/The_White_Things.html

    In a bizarre age out of touch with all natural wisdom and even reason, thoughts for Whites to ponder.

  • Carney3

    I often am so heartily sick of blacks and other non-whites being gratuitously shoved into ads that I feel trapped and infuriated.  When they are absent, sometimes I notice and am happy; more often I don’t actually notice their absence at all but am just relaxed and have an overall positive attitude about the product.

  • No

    QUOTE:  “there seems to be a lingering inferiority complex about dark-skinned color, as a holdover from age-old perceptions of European political, economic and military dominance.”

    Baloney.   That’s the same tired liberal pap we’ve been hearing for years. Always  blame the Europeans.   Fact is that several studies have shown that young children prefer light-skinned dolls over dark ones.  This is true even in Mexico where most young kids rarely see blacks.

    Blacks themselves prefer nordic-looking women.  (So do asians and arabs.)   Blacks are scary looking and they smell funny.  My dogs go berserk when they’re around one.  

    I no longer believe in the rigid evolutionary theories we had when i was growing up . . . that Monkey A begat Monkey B who begat C who begat D . . . etc . . . until whites evolved.

    Anthropologists now believe that there may have been several types of proto-humans at any one time.  Some evolved; some died out.  (So, A, B, C lived together and B gave us D and  C gave us E and E gave us . . . etc.)

    I don’t believe whites evolved from blacks.  I think whites evolved from something else that also gave us the black.  Blacks aren’t our “ancestors” . . . they’re our distant cousins . . . a failing branch on the evolutuonary tree.

    Without whites propping them up economically and race-mixing, black genes would be on the way to joining the dinosaur.

  • Major

    Well…After we get the Kenyan out of the WH in November…he won’t have to worry about getting more camera / face time for Acura or anywhere else. Matter of fact Tom Hanks will probably hire him as the CEO of his production company…Moochele….might have to get a real job though…like the “no show” 350K one she was handed after college.

  • BunnyOlesen

    BWAHHHahahahahaa  even they don’t like it.
    Something that really really bothers me in television today, since I watch a lot of crime shows, is how the policemen’s boss is always black, and usually a lady too, but I can only think of one show where the boss is white (SVU) and there’s always black scientists, and black forensic ‘experts’ who are always the ones ‘pointing out the clue’ that solves the crime.  
    Now THAT should qualify the show as fantasy rather than cop drama.  What’s worse is when they hire somebody who is really stupid and it shows, but still supposed to be believable….they did that on Law&Order and hired Anthony Anderson to be the ‘lead detective’ and he is just not a brilliant person, and it shows, so when he behaves like he’s supposed to be smart and observant it just doesn’t pan out.  I notice the show was canceled after that.

  • anmpr1

    Almost every ad shows blacks and whites (upper middle class of course) chumming together like best of friends.  Apart from a work environment where AA is enforced, I don’t know of any whites who socialize with blacks.  Television is the enemy of white people.

    • Blaak Obongo

       You’re so right.  The illusion being fostered is that all the trendiest Whites have oodles and oodles of nice, polite, middle-class black friends.  An alien who knew Earth only by its video transmissions would think that it’s impossible for White people to gather in groups of two or more without smiling black faces in the mix.

  • Detroit_WASP

    Bill O’Reilly on FOX did a great story on this racial attack. O’Reilly actually says it is a cover-up because blacks attacked whites!!!!

    http://www.foxnews.com/on-air/oreilly/index.html#/v/1620185033001/race-attack-in-virginia-and-possible-obstruction-of-justice/?playlist_id=86923

  • Detroit_WASP

    YES, and the blacks generally play a doctor or other professional.   The “idiot” is always played by a white guy.  Right is wrong and up is down.  

  • JackKrak

    Oh, yeah – blacks are TOTALLY discriminated against in advertising! Why, just the other day I went a full TWO MINUTES without seeing a black face during the commercial break! And when I finally did see one, he was not in the trusworthy, authoritative position like they usually are – no, he was just STANDING THERE! I mean, COME ON!!!!!

  • Hirene

    I am so glad I cancelled by cable TV about 6 years ago.   Everyone should do likewise.  I only buy white.

    • There’s a piece on YouTube entitled…”If I see black, I don’t go back”.  Worth checking out.  I forget who it’s by…

    • Denise

      I gave up television about four years ago. Haven’t missed it at all. I only have to deal with paper and assaults that come in the mail, most of which goes in the garbage.

  • better_times

    The Zimmerman tragedy proves one thing – people need to patrol their neighborhoods in 
    groups. 

  • Denise

    When I said, “Lighten up” I was referring to blacks who get upset so easily. It does have a dual meaning though. I wasn’t clear, so I think it could be misinterpreted.

  • Unperson

    “In fact, it is clear that, once again, mainstream media totally botched
    and/or significantly underreported what should have been a larger story”

    Nonsense. This “story” is a non-event, has zero news value, and deserved no reporting at all. Only in a Black Run America could the words “not too dark” in a casting call ever be the source of a news item, an op-ed, or even a brief blog post. If professionally aggrieved blacks want to get together and whine about it down at the chicken-and-waffles joint, fine, but it’s absurd to expect any non-black to care because it is NOT NEWS.

  • Up to my neck in CA

    Back in Africa they would make a magical stew out of those people.

  • Ingsoc

    Dyeing one’s hair to make money in Hollyweird is an artificial situation like everything else in the false reality of movies and TV.

    Sofia Vergara is not a natural blond and her looks are ordinary and banal.

  • The__Bobster
    • Up to my neck in CA

      Bobster that is the most messed up commercial I have ever seen. Fiat should be ashamed of themselves! Thank you for sharing.

      • The__Bobster

        Just remember that this company now owns Chrysler.

        •  And Chrysler’s Eminem ads are just as repulsive.  I know we’re supposed to advocate for all our people.  But can’t we return that one to sender?

          • Strider73

             Given what blacks have done to the “Murder City,” the “Imported from Detroit” slogan Chrysler adopted was ridiculous from the get-go. Then they compounded it with ads featuring obvious ghetto punks.

  • Ingsoc

    Yeah, they sure do look like beautiful Nordic blonds, how could anyone mistake them for anything else? /sarc

  • JohnEngelman

    I have noticed that Spanish language situation comedies produced for an Hispanic audience nearly always have actors and actresses that look European. Women frequently have blond hair. 

    • The__Bobster

      Have you seen their beauty pageant contestants? Same thing.

  • libertarian1234

    For quite some time now advertisements in most all the retail stores are of non-whites.  Since the targets of advertisements should be the majority population of a specfic area, which in most cases is white, why do the ad agencies inundate us with non-white photos in their advertising?

    Is it because most ALL  ad agencies are run by radical leftist dregs who put their agenda ahead of the business concerns of businesses they advertise for?   That much is known., but why do the businesses not demand better ad presentations that will appeal to the greatest number of people who buy their products?

    This site had an article quite awhile ago which revealed an org that dictated printed publications were to show only non-white faces whenever possible.  I’ve searched for it but came up empty.  Does anyone know who this might be?

    We got a quote for a water purification system. (Local business) We live in a rural area that is 99% white in every direction for 100 to 200 miles, yet the brochure we received had the photo of a clearly Iranian or Muslim family drinking their water.

    My wife and I concluded that,  considering all the other non-white photos on the majority of ads,  probably the ad agencies are so rabidly radically left they likely use the ads as sort of a  training psy ops,  conditioning us to believe the examples they give us are what we are comprised of now in this country, since they’re absolutely mindlessly brainwashed  with a “love diversity” mindset.

    The falsified Zimmerman tapes tell us clearly how low these people will stoop to try to fool us.  If what I’m guessing about is true, these leftist radicals are truly beset with more than one mental illness, in addition to the fact that they’re delusional as well.

  • Bon, From the Land of Babble

    “The author cited earlier studies on the subject of ‘colorism,’…” 

    “discrimination that gives privilege to people of a lighter skin tone over their dark-skinned counterparts….”

    “holdover from age-old perceptions of European political, economic and military dominance.”

    OK, this is a bunch of PC, utopian nonsense with no basis in reality.

    White standards of beauty are Universal and Real.  

    it was disclosed that 35 percent of women in Pretoria…. used skin-lightening chemicals on their faces and bodies. 

    These skin lightening creams are used by an increasing number of “women of color” (and the late Michael Jackson) in the U.S. according to the NY Times, including an ‘amazing international cross-section of color. [Patients] are Ph.D’s to women from corporate America, teachers to engineers–the entire broad spectrum of women of color,’ said one dermatologist.

    Dermatologists nationwide are seeing rising numbers of women of Hispanic and African descent, among others… with ‘severe side effects’ from the use of these creams.

    Side effects include high blood pressure, elevated blood sugar, thinning out of the skin, increased bruising and suppression of the  body’s natural steroids.  

    I too am offended by the number of non-Whites I see in advertising.  Edmund Connelly calls this “Visual Displacement of the White Race.”  

    The following ads from Microsoft and Lockheed-Martin are especially disingenuous.   In Microsoft’s ad, a black child is featured in “We See A Rocket Scientist.”  Honestly, what are the chances of an average 85 IQ black becoming a rocket scientist?  

    Not that White males put men on the moon or anything like that or created and built state-of-the art fighter jets for decades for Lockheed-Martin (remind me to SELL my shares of L-M before they crash, if this is what their latest generation of ” creative geniuses” is going to look like).

    And then, there’s NASA, whose main goal has switched from space exploration to recruiting Muslims.

    Forward Indeed.

    Bon

    • Kurt Plummer

      Bon,

      I would sell L-M stocks anyway because the F-22 is dead and the F-35 is the biggest defense fraud foisted upon this nation since WWII.

      Point Blank:  The F-22 Raptor does everything the F-35 does -except-:

      Haul 2,000lb JDAMs.
      Land on aircraft carriers.

      The last time the USAF purchased a single example of the Raptor, in 2003, as part of a ‘rewards’ system for savings achieved in streamlining the F-22 line in Georgia, it cost us 117 million dollars for the jet (this does not include amortized costs in R&D or military construction or industrial base, just the jet).

      The F-35, back when Congress _cancelled it_, in 1994, was set to cost 30 million for the vanilla A model, 32-35 million for the B STOVL (Marine) model and 35-38 million for the F-35C model.  It will now run this nation somewhere north of 150 million each.  Meaning that, by Nunn McCurdy Act standards it is so far beyond the 25% overage costs before mandatory cancellation that the Defense Secretary has to go before Congress and LIE, through his teeth, every year the program keeps staggering forwards.

      Why LIE when the entire fleet-age of the U.S. airpower centric armed forces fighter fleets is approaching 35 years and is desperately in need of replacement?

      Because the Chinese J-20 and Soviet Su-50 PAK-FA are both superior to the F-35 in all areas of physical performance.  The F-35’s ‘one name, three planes’ generic design has resulted in a platform that is not stealthy due to compromises in landing gear, engine, inlet and empennage areas, has a -monumental- wingloading (113lbs/sqft, a terrible burden when fighting at high altitude, the F-16 has a wingloading of 80lbs/sqft and is considered ‘high’.), a thrust trust of less than .5 to 1 in military power, and will be unable to carry the war to the enemy with adequate ordnance to defend itself (2 AAM + 2 bombs, it is an F-1117 with radar).

      Comparitively, the MQ-1 Predator and MQ-9 Reaper which are responsible for the lions share of ‘the wars we fight today’ are respectively 3 million and 11 million per airframe and just as importantly, cost about 1,000 dollars per flight hour, compared to the 10,000+ for the JSF (there are over 200 CAP orbits in Iraq at the height of ‘the surge’ so this is not an insignificant number).  What’s more, in the key area of combat persistence, which is to say hours on station at radius from launch point, these aircraft, with less than 1/10th of the 19,000lbs of fuel (3 YEARS of automobile equivalent) that the F-35 uses, can fly twice as far and stay on station for anything up to 20X as long.

      There is nothing to be proud of in our defense industrial base.  The worst predictions of Eisenhower have long since come true.

      But while endless LM propaganda may carry the day in Congress so long as the currency is good, the lies will not be made true when the Saudi’s announce post peak and the petro-value of the USD dries up accordingly.

      Something that F-35 JSF System Program Office Manager, Craig Steidle noted when he admitted that anything less than 1,600 airframes purchased would mean that R&D investment would -not- be made good on the backend of foreign sales.  Like anyone should be wanting to sell VLO technology overseas anyway (Stealth is supposed to be an enabler, allowing defenses to be broken early, by small numbers of first day of war jets so that ‘legacy airframes’ can do the real pounding on Day 2…).  1,600 X 150,000,000 = 240 billion dollars.  Without all the prior R&D and subsequent spares and life time maintenance which will send costs up towards 1 Trillion or more.

      And we don’t have it.

      Not for one plane that is outdated before it even reaches service, sometime in 2018.

      White conceptual intellect can often be used to self-justify delusional fantasies and LM’s entire existence (as the sole remaining fighter house technology innovator now that Boeing is essentially in the legacy filler force business) is one of gold plating an albatross draped around the necks of the United States Armed Forces.

  • 20670

    I would really like to know where and when the term “racialist” was actually introduced.

    • The__Bobster

      More interesting is the origin of the word “racist”.

      Hint: It came from our enemies.

  • JDinSD

    It’s already done for you on antiwhitemedia dot com  

  •  My all time favorite “who are we to argue with black science” cure for AIDS is from Ethiopia. 

    It involved AIDS patients being chained together and taking a group shower in holy water.  Men had to be completely naked, while women were allowed to wear their bottoms but no tops.  That is some pretty damned clever water to be able to discern the difference.  It not only knows the gender of the person whose skin it touches, it can also tell if the person is in the proper state of undress.

    http://web.archive.org/web/20100312140116/http://news.sky.com/skynews/Home/Sky-News-Archive/Article/20080641258762?f=rss

  • Greg West

    You will never find a black gal that is pretty unless there is cream in the coffee or they are from East Africa.
    The rest look like Sheila Jackson Lee and that isn’t something you want to see on TV unless Jane Goodall is narrating.

  • Major

    Does Goldman Sachs, the Lehman Brothers or the other tribe members ever have “enough” Money? Seinfled is just another one like all the other “Bergs or Felds, Steins”…there’s never enough.

  • The__Bobster

    I will if I have a coupon that guarantees that they lose money on the transaction.

  • JJCULLEN

    Most of the White Males in the advertising with black males are usually chosen for there small stature, puny builds and questionable  sexual orientation, They are also portrayed as silly baffons without a clue, In steps the macho black mail to enlighten him.

  • Strider73

     Is Lauren a natural blonde or redhead? She was the former in the film Down Periscope, then the latter on NCIS. I pretty much stopped watching that show when her character (the director) was killed off and replaced with a black man.

    At least the original CSI is watchable again now that Laurence Fishburne is gone.

  • Strider73

     As I recall a few years back some university caused a stir by
    photoshopping Blacks into a picture they put in a recruiting brochure.

    That was the University of Wisconsin, when they couldn’t find any blacks in crowd shots at their football games. It was either a recruiting brochure or athletic department media guide.

  • Strider73

     I use my DVR to the fullest extent now so that I don’t have to be exposed to this evil.

    The two things that give ad execs the most ulcers: the DVR and the “mute” button.

    • I hate to be the bearer of bad news, but at some point in the future, it will be impossible to fast forward through advertising recorded on a DVR.  It woudn’t be hard to implement either — Notice that a lot of news story videos and YouTube videos start with ads that have the fast forward functionality disabled.  All it would take is probably a few lines of code in the streaming video that is digital television, and updated firmware in DVR boxes that everyone will run out and get because they’re going to con people into thinking that the firmware update is for “security” or “new useful features!”

  • Ingsoc

    I know two guys whose Filipina wives took them to the cleaners and they knew just when to do it after the marriage.  They pretended to be nice, quiet, obedient Asian girls but once the marriage took place these guys’ lives became sheer hell until the divorce.  The girls accused the men of abuse, mistreatment and everything else, they even got abuse groups to back them up.

    Their lawyers said they both fell for a huge, well known scam. In the Philippines, families marry off their daughters to old, rich white guys so the entire family can immigrate to the U.S. and get rich off the stupid white husband.   One lawyer said the guy was lucky it was the Philippines and not Russia where this scam also plays out. If the bride came from Eastern Europe, they might not have survived.

    Caveat Emptor on foreign brides.

  • Ingsoc

    Tim Wise promotes the end of the white race through race-mixing and outright extermination of whites.  He actually cheers this on and receives sinecures, book deals and tours, media time and praise for doing this.

    If I advocated for the end of the Jewish race, I’d be sitting in a prison somewhere if I were in Europe, have my career and life destroyed in the U.S. and possibly end up with a bullet in the back of my head.

    End of the white race and exterminating white children?   This is the goal of Tim Wise and other progs and lefties of his ilk including the media.He think the genocide of the white race is something to celebrate.  Tim Wise is the very definition of evil.

  • Ingsoc

    You’ll find some of the answers you are looking for here, “On the Visual Displacement of the white race”

    http://www.theoccidentalobserver.net/2009/05/on-the-visual-displacement-of-the-white-race/