Charts: White People Are No Longer Relevant in Pop Music Sales

Jim Edwards, Business Insider, March 10, 2012

More than 81 percent of Billboard Top 10 best-selling albums are now made by non-white or mixed-race groups of artists, according to research done by ad agency DraftFCB.

The agency looked at the Billboard Hot 100 Top 10 songs for each year from 1950 to 2009, which encompassed around 600 datapoints. Then, each artist was classified as being either White, Hispanic, African-American, or “Multicultural” (groups or collaborators with members of different ethnic backgrounds).

While it’s been obvious for a long time that American pop music has a heavy minority influence, seeing it tabulated into hard numbers is nonetheless shocking (if you’re white): Since 2000, Caucasians have had only a feeble presence in Top 10 music sales.

Ken Muench, Draft’s director strategic planning, said, “The U.S. is undergoing a radical, fundamental shift in demographics. Consider that among 85-year-olds in the U.S., only 14 percent are a minority … while among 0-4 year-olds, 48 percent are a minority!”



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  • Boereseun

    Haven’t brought a musical CD or purchased a new song online for well over 10 years. Coincidence? I think not. And I love how whites, as minorities in any field, are no longer relevant. Only our tax monies are important after all. Can anyone imagine an article 50 years from now saying “Whites, as a small, feeble minority in America, are no longer relevant”? I sure can! After all, I see it in South Africa everyday, we aren’t relevant here at all. Our heritage, history, heroes and our existence get flung to the bottom of the barrel and are nothing important, only to be seen as something disgusting. Only things whites are relevant for is our tax money, as someone to blame and the people who must keep everything running, then we are relevant as the air we breath. 

  • There’s a bit of statistical legerdemain here.  They’re only looking at albums that are sold.  I don’t know if by “sold,” they mean physical media or digital distribution.  However, even if it’s both, I think the universe of people that still buy entire albums is not a representative sample of the music “buying” (or rather, downloading) public at large.  Most people buy only singles these days.

    One more thing:  The under-represented demo isn’t whites in general, it’s white men.  Quick:  Name a prominent relatively new white man artist.  And no, I won’t accept Justin Bieber, because I said “man.”

    • Energizer2112

      They are talking about the singles charts, not album charts. Take a look at the best-selling albums of all time: Beatles, Zep, AC/DC, Metallica, et al. Domination by white artists is apparent.

  • This is not totally true because Taylor Swift won the Billboard Award for the most albums sold. Also Adele won several grammy awards. Madonna is still going strong in her 50’s.

    • StivD

      Madonna fits the template they want her to fit. Taylor Swift is a non-threatening little sweetie.  Not aggressively white country; and in Madonna’s case gay people support her tons.

      • Madonna’s success lies in the fact that she has been able to market herself throughout her career. Her first manager said that when he took a demo tape of her music to several record companies, she denied  by all of them but talked her way into a recording contract. She does have a large gay following as does Cher and Lady Gaga.

    • Oil Can Harry

      This article is about the Pop charts, not the country, classical or rock charts where white artists still rule.

      Then again, I wouldn’t give you 75 cents for the country records put out after 1985.

      • Eagle_Eyed

        You need to listen to Zac Brown Band then.

        • Oil Can Harry

          I saw Zac Galafanakis- uh, I mean Brown- on TV and I must admit he had a killer live band backing him.

          Every once in a while a good new country song comes out but IMHO the genre has fallen off  badly since the 70s.  

      • However, country records appear on the Pop charts such Taylor Swift, Kenny Chesney, Tim McGraw and Faith Hill.

  • StivD

    More blacks and neo-liberals in the music industry. They shape things the way they want them to  be. You don’t tell them what you like, they tell you. Album sales are also in the toilet because of it last time I looked.

    • The reason why cd sales are slumping is because of I tunes, Pandora and other internet music services that allow people to download music from home instead of purchasing music from a store.

      • StivD

        There are multiple reasons. It’s been said before.

  • Hirschibold

    Anyone who has even a passing understanding of Clear-Channel’s format understands that radio (and  most entertainment media for that matter) are not about supply and demand. The people don’t demand this or that type of music. The programmers tell you what you will listen to by playing what they are told to play by the people who pay them. 

  • I wonder how the purchasers of music break down according to race. IOW, blacks probably buy more music per capita than whites, and I’d bet, spend a greater % of their disposable income on music.

    I hear a TON of Latino radio channels in the SF Bay Area playing music, but I don’t hear many Asian ones playing Asian music (although there are several Asian radio channels).

  • Far be it from me to suggest that polluting the pop music charts with non-white music (and rarely should it be considered music) is part of a conspiracy to further promote black culture (LOL) while eroding visible examples of white excellence in music. 

    • Heinrich24

      It is a real stretch to imagine such a far-out thing…but you may just be onto something here!!!!

    • Hirschibold

       Ultimately it’s just another ugly policy jammed down the people’s throats. Most people across the left-right spectrum don’t want illegal immigration and they don’t want endless wars. The elite might as well also them a soundtrack to the living nightmare that they have constructed of our world.

  • I’m not much into contemporary music, but- which are modern examples of “pop-music” ? Frankly, I never cared about this genre (if it’s a genre at all). First 5 names or 5 songs ?

    From old (or deceased) guard, I’ve found- Madonna, Michael Jackson, … dull & boring. Couldn’t memorize a melody.

    This Gaga thing is absurd (if this is pop) & a Bieber child is ludicrous. Do Whites (15-25 yrs) listen to this rubbish ?

    • These days pop music is hip-hop, various black and white females committing Mariah Carey on what might otherwise be pretty songs, and pretty, non-threatening white boy bands.  There is still Rock Music but, with a few exceptions, it is rarely utilized to bombard us in advertising and muzak the way hip-hop is. 

      • KenelmDigby

        ‘Committing Mariah Carey on what might otherwise be pretty songs’.

        Hehehehe……….well said my man.

        •  Thanks!  It’s mine, but you can use it.

    • Actually, from what I have seen is that the majority of rap records are purchased by whites, especially young white males who love gangsta rap.

      • KenelmDigby

        That’s why America has got no future .Count on it.

      • anon

        That is such an oft repeated phrase that I do not believe it for a second. That is what “some” people want us to believe. But then this isn’t the first time that you seem to enjoy saying something negative about Whites, is it? 

        • I am just telling the truth. I live in a predominately white area and have been shocked at times when I hear the most vile rap music and the person that is driving the car is a young white male!

        • Energizer2112

          Oh come on now-you don’t know that whites have been the primary buyers of rap/hip hop music for the past 25 years?

          • StivD

            Only because there are more white people.

  • razorrare

    Yes,and Country Music is still No.1..This is Music..Carrie Underwood with Vince Gill..How Great Thou Art..Enjoy!!

  • KenelmDigby

    That’s why modern ‘pop music’ is such a load of trash.

  • crazy_j

    I just read somewhere fairly recently that Rock & Roll (such that it is in this day & age) was still – by far – the number one selling music genre.

    • Energizer2112

      Catalogue artists. Jim Morrison, Hendrix, Pink Floyd, Zep etc. earn tens-if not hundreds-of millions for their estates and record companies each year. These names turn up on Forbes’ list of highest-earning entertainers from time to time, decades after their last recording was released.

      • crazy_j

        Makes sense.

  • Rhodeisland22911

    MTV is the sickening and all the VJs and their spinoff shows such as Carson Daly who do nothing but promote rap filth to the younger white wiggers along with the tattoed trashy white lib groups. We know who owns MTV and all the rest of the music media and record companies also along with the entire entertainment industry dont we?  Same old suspects. He who controls the media controls the mind.  Jim Morrison of the Doors.

    • Ironically, when MTV was first started, there were no videos from black artists. After many complaints, Michael Jackson’s videos were added and latter Yo’ MTV Raps was added in the 1990’s when rap became popular.

  • Is it not interesting that the same people that run our media, both etertainment and the news, are the same group responsible for this “new” society, in particular the no borders concept?  Clearly, the use of a so-called minority army was needed to wrestle control from the White, European Founders.  This music business is just one manifestation of losing that war.  Buckle up you seat belts, the next round in the media is gonna make ya real sick.

  • Krystal_lee_x

    Music? It’s pure garbage. It’s amazing what they are pushing out these days. I’ll stick to my Chopin thank you very much!

    • Formerly_Known_as_Whiteplight

       There is a very good argument for sticking to Classical music, period.

  • Not entirely true, Van Halen , baack with David Lee Roth, just released a new album , A Different Kind of Truth, and it went to number two on the top 200 , behind Adele, and number one on the rock charts !!!!!

    • StivD

      I hope they keep it together and it lasts this time.

      • Energizer2112

        None of the so-called artists who have hits on the singles charts, artists who appear and vanish like bubbles in a glass of Pepsi, could come close to the radical artistry and coolness of Eddie Van Halen. With him still around-and VH’s back catalog-I could care less what happens on the charts.

  • Tim in Indiana

    Can you imagine a headline ever reading, “Black People Are No Longer Relevant in Pop Music Sales” or “Hispanic People Are No Longer Relevant in Pop Music Sales?” No, I can’t either.

    Conversely, can you imagine a headline reading “Minorities Rule in Pop Music, So Obviously White People Are Not So Racist After All?” No I can’t imagine that either. Neither headline fits the opinion our Masters expect us to have of racial issues in this country.

    • Latinos have their own music in Spanish. Rock en espanol, Tropical, Regional Mexican, and Latin pop.

      • Formerly_Known_as_Whiteplight

         If you’re implying that there are many white bands doing music white youth like, you are right.  The dominant music styles of today are the result of many years of corporate design.  They see what people buy and the resultant inbreeding of musical ideas for profit has resulted in what we have today.  But there are many alternatives and much of the older rock that appeals to whites is still very popular today.  Some of the young white rock bands are coming up with some really interesting material.  If you want to see an interesting group and video on youtube, search Arcade Fire, “Intervention,” and “Rebellion.”  Their live shots show 100% white kids.  The group won the Grammy for best song a few years ago.

  • ncpride

    What also amazes me with these ‘conservatives’ is that they can’t seem to see their own demise as politicians looming either. Do they really think that with the continued browning of America they will be relevant in about 30 years, much less elected for anything, no matter how much they pander and grovel to them? All other groups of people are racially aware, and will choose one of their own. It was proven with the election of Obama. Most AA voted for him simply because he ‘looks’ like them.

    Let them ride their high horse for another decade or two, because those fools and cowards are in for a very rude awakening indeed.

  • leonardkrol

    The same thing happened to Poison. They were the second best selling act on their label. The best seller was some rap performer who didn’t sell that much more. Unlike the Crue, they did not have a major personnal change or any scandals. Poisin was dropped suddenly. Up to that point I alsways that that music companies were focused on the bottom line. Now I realize that they were interested in social enginneering by changing the tastes of music. 

  • leonardkrol

    Pat boone’s version is better. His is more soulful and he puts his heart into it.

  • ncpride

    I saw a performance of Celtic Woman (for the 1st time) about a year ago, and was totally blown away. I had no idea I would love that music so much. How beautiful it was!  I’ve become a huge fan.

  • A black/latino/muslem army would be a pathetic,miserable,rotten worthless fighting force. But a magnificent hammer to smash the white man.

  • Look at the white  “artists” who still creak on. Bruce Springsteen? A left-wing,anti-white dope.

    • Jim Gallagher

      Lynyrd Skynyrd is still going strong 40 years after hitting the scene.

  • One of the top “artists” of today is the pop queen Rihanna. She is a very lite-skinned girl from Barbados. She is a completley “made’ product of a team of Norwegian white men who call themselves Stargate. They write the songs and create the images and run the concerts. They wrote a song for Rihanna called “DJ Got Us Falling In Love”;she didnt like it so it was given to the black singer Usher who had a #1 hit. Point? These guys are running these black artists to appeal towhites and are reaping a fortune!

  • anarchyst

    Madonna has gone so far to shield her children from her music videos.  It would seem that she is none too proud of her previous videos . . .

  • StivD

    I don’t like her anymore and haven’t since at least the late eighties when she turned from sexy to gross. But, I think she says some of that to push peoples’ buttons still. She needs attention desperately.
    I think the only real affinity she has for non-white men was an attraction to Hispanics. If you look at the actions she takes in her personal life she’s only had long term relationships with white men.

    In short, I think she is sort of just an ass.

    • A hispanic man fathered her first daughter Lourdes who is now 13.

  • Popular music is-I’m a music brontosaurus, but, what the heck-:

    * Deep Purple
    * ZZ Top
    * Pink Floyd
    * Black Sabbath
    * Enya
    * Leonard Cohen
    * ELP
    * Van Halens
    * Iris De Ment
    * Waylon Jennings
    * something form Cobain
    * Joan Baez
    * Kraftwerk
    * Domenico Modugno
    * Eros Ramazzotti
    * even crusty old Tom Jones
    * Simon & Garfunkel
    * Johnny Cash
    * Billie Holiday
    * ..

    Madonna-Ciccione, Michael Jackson, Bob Marley, …Rihanna, hip-hop acronymic “artists”- pass me by, please.

    Taylor Swift, Crystal Bowersox (sp ?)… for adolescents.

    • I am surprized Billie Holiday and Joan Baez. I always wished that I could go back in time and see Billie Holiday live in New York City.

    • Formerly_Known_as_Whiteplight

       Notice that ex- Led Zep singer Robert Plant divorced his Pakistani wife and began doing very Western styled folk/rock music?  His album with Allison Krause was Number One a few years ago, and his latest is a similar type.  Plant always loved his heritage.  You could see it in his comments about his love of British History and heritage.  He had an “Eastern Thing” for a long time.  I read that he was actually raised by a Pakistani family for a while in the Midlands.  But he seems to have quietly rejected all of that.  I would love to know his real thoughts on what is happening in Britain.

    • Jim Gallagher

      Jason Aldean

  • The Madonna I read about was an intelligent, creative and goal oriented young women. When she was 19 years old, she dropped out of the University of Michigan and moved to NYC and lived on the street. She was determined to be a star. She worked as a nude model and as a clerk in a doughnut shop. She often shared bags of potatoes with her friends in similar situations. She put together a demo tape with her then boyfriend Jellybean Benitez that did well when played at a disco in NYC. She was able to land a recording contract and off her career went. Granted, she slept around but she was able to market herself to make her seem fresh and new. And in her 50’s, she has a body that many women would kill for.

  • They are making good money touring just as the Rolling Stones, the Eagles and the Beach Boys are.

  • That is true for all types of music. Most of these singers out there regardless of race cannot sing at all and have no creativity. Rappers are the worst off all when they sample songs of the past in their recordings.

  • Motley Crue should tour. I mean they would make a lot of money because ticket prices would be higher than the price for going to a Justin Beiber concert.

  • You are right. I have seen so many white kids listening to rap and also wearing the same baggy pants that the blacks wear.

  • Energizer2112

    Ethnic cleansing by dropping Mötley Crüe? Who was the Hitler? Kurt Cobain?

  • Energizer2112

    Saw Motörhead and Megadeth last month and was surprised to be in the minority in terms of age. The majority of the crowd was those under 25. Show was sold out and packed to the rafters. I noticed the front of the stage was full of college-age girls screaming for Dave Mustaine. What the heck is up with that?

  • StivD

    Thought that was Twisted Sister.

    • Alexandra1973

      It is Twisted Sister.

      • Formerly_Known_as_Whiteplight

         Actually, The Who sang that lyric first; “We’re not gonna take it, never did and never will.”

  • StivD

    Yeah, I don’t really fear that at all.

  • Call it “Honkystrata”

  • Formerly_Known_as_Whiteplight

    Is this any surprise?  We are living in the “black decade” because Obama got elected.  Now the fashion is black, black, black, black,.. etc.

  • Formerly_Known_as_Whiteplight

     It’s actually Irish Punk/Rock bands that are making the best and most popular statements on what is happening to them and the white world.  The fusion of Irish folk and punk rock attitude results in lyrics from Bands like Flogging Molly, that has one song called The Rare Old Times, that feature the lyric, “She ran off with a stranger with skin as black as coal.  When he took her off to Birmingham, he took away my soul.”  And the anger of loss expressed continually by the band, “The Drop Kick Murphys,” not to be missed.  Of course, some of you who cannot deal with anything but US Country and Western will not be able to fathom or listen, but there is a very deep and angry revolutionary feeling in this stuff.

  • Formerly_Known_as_Whiteplight

     It’s actually Irish Punk/Rock bands that are making the best and most
    popular statements on what is happening to them and the white world. 
    The fusion of Irish folk and punk rock attitude results in lyrics from
    Bands like Flogging Molly, that has one song called The Rare Old Times,
    that feature the lyric, “She ran off with a stranger with skin as black
    as coal.  When he took her off to Birmingham, he took away my soul.” 
    And the anger of loss expressed continually by the band, “The Drop Kick
    Murphys,” not to be missed.  Of course, some of you who cannot deal with
    anything but US Country and Western will not be able to fathom or
    listen, but there is a very deep and angry revolutionary feeling in this

  • Jim Gallagher

    That’s because today’s music is total garbage.

  • Jim Gallagher

    Then who’s buying all the country music? Why are there THREE COUNTRY MUSIC awards show year after year .. watched by 50,000,000 country music fans?

  • Jim Gallagher

    As a white guy I feel guilty for not having any white guile.

  • Jim Gallagher

    Check the local fairground.

  • Jim Gallagher

    Pop Music is no longer relevant to anybody with half a brain.