Why Whites Avoid Movies with Black Actors

Tom Jacobs, Miller-McCune, May 4, 2011

{snip}

As Morris noted, nonwhite actors played major roles in only two of the 30 top-grossing films of 2010. Studio executives believe white audiences prefer to see white characters, while black audiences want to see black characters, so they increasingly make films for each demographic.

Are they being too cynical? Newly published research suggests the answer is, sadly, no. But it also suggests this troubling tendency may largely be the effect of the studios’ all-too-effective marketing strategies.

{snip}

Andrew Weaver of the Indiana University Department of Telecommunications explored how the racial makeup of the cast impacts the preferences of white filmgoers. Writing in the Journal of Communication, he described an experiment in which 68 white college undergraduates read 12 fictional synopses of new romantic comedies.

“Web pages were created for each movie, and the race of the characters was manipulated to create six versions: an all-white cast; a 70 percent white cast with two white leads; a 70 percent white cast with a white and a black lead; a 70 percent black cast with a white and a black lead; a 70 percent black cast with two black leads; and an all-black cast,” he noted.

{snip}

“The higher the percentage of black actors in the movie, the less interested white participants were in seeing the movie,” Weaver reports. “Importantly, this effect occurred regardless of participants’ racial attitudes or actors’ relative celebrity.”

A separate study that used the same technique to assess non-romantic films produced different results. For the participants, 79 white undergraduates, the race of the actors did not influence their desire to see the film.

But a follow-up study by Weaver, which has yet to be published, suggests that result may be an outlier. In it, he used the same technique, but his participants were drawn from a more diverse group in terms of age and education. Specifically, he analyzed the responses of 150 white people between the ages of 18 and 69.

“White participants were more interested in seeing films with white actors than films with black actors,” he found. “This main effect was quite robust, occurring regardless of gender, age, previous movie viewing or the genre of the movie.

{snip}

However, the actors’ race did have a big impact on another issue: Whether the participants felt they were part of the “intended audience” for the film. Their likelihood to agree decreased significantly when 70 percent (or 100 percent) of the cast was black, and they were less likely to express interest in seeing those films.

This suggests to Weaver that white reluctance to see films with black actors can be overcome. The perception that “this movie is not for me” could be changed “if more mainstream movies cast minorities,” he writes. If multiracial casts became the norm and movies were marketed to all demographics, the stigma could fade away.

{snip}

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  • Awakened

    “However, the actors’ race did have a big impact on another issue: Whether the participants felt they were part of the “intended audience” for the film. Their likelihood to agree decreased significantly when 70 percent (or 100 percent) of the cast was black, and they were less likely to express interest in seeing those films.

    This suggests to Weaver that white reluctance to see films with black actors can be overcome. The perception that “this movie is not for me” could be changed “if more mainstream movies cast minorities,” he writes. If multiracial casts became the norm and movies were marketed to all demographics, the stigma could fade away.”

    *******

    In fact, the movie industry is overcoming it. It is overcoming it in the same way that the media in general is “overcoming it”. They’re doing it very slowly. Naturally White people want to see White actors. It’s only natural. However, this slow conditioning from decade to decade and from generation to generation is slowly changing us. “Their” media is causing more and more miscegenation, more and more of a decline in the overall White birth rate, more feminism, which in itself, causes a decline in the birthrate – almost always just the White birth rate – simply because White women are so vulnerable to feminist ideology, more and more legal and illegal immigrants, the vast majority of whom are non-White, and if allowed to progress unchecked indefinitely, will result in our extinction. Then their “problem” will be solved – FOREVER.

  • sbuffalonative

    I see that the ‘experiments’ were done on whites. I don’t see that the same ‘experiments’ were done on blacks. Either this is a racist white problem or the bias of the researchers is showing.

    “If multiracial casts became the norm and movies were marketed to all demographics, the stigma could fade away.”

    Many people like the entertainment movies provide. If every film was multiracial and people had no choice, of course they would go to see these films. Would it make the films better? Would it drive some people away?

  • GenX ANZAC

    Here’s a way they can get more Whites to watch black films.

    http://goo.gl/UN7eF (image)

    Personally I don’t want to watch ‘authentic’ black charactors or those tokenized progressive black charactors who show up in ‘ensemble casts’ such as the computor nerd, the scholarly professor or female judge cliches which just push the suspension of disbelief concept too far.

  • Mike Harrigan

    Odd that this study was focused on the White response to movies with various percentages of black actors and yet they dont seem concerned with how blacks feel about movies with White actors. Must have been an oversight.

    “…..This suggests to Weaver that white reluctance to see films with black actors can be overcome…….”

    These folks always concern themselves with rooting out and destroying White “racism” wherever it may be. I guess it never occured to these geniuses that all races, INCLUDING WHITES, prefer to see their own kind on the big/little screen. Had they bothered to study black’s reaction to movie racial makeup, my bet is blacks would have been even more discriminatory about what movies they wanted to see, based on the cast’s racial makeup. I’m sure blacks would have overwhelmingly preferred movies with mainly a black cast. And I don’t see a thing in the world wrong with that.

  • Kingoldby

    Wow, brilliant! Of course, the solution to white audiences not liking black actors is to have even more black actors.

    Lets see how that works at the box office……

  • Jay

    “If multiracial casts became the norm and movies were marketed to all demographics, the stigma could fade away.”

    Am I the only one who noticed the leap of fallacy this statement engenders? First the researcher notes that non-white casts don’t speak to white audiences and their sense of ‘it was made for me.’ Then he notes in a study that especially in romantic films, whites and blacks only want to see their own races respectively in the leads. Then he makes the strange leap that if casts were more multiracial, all the objections would be overcome. That’s some mischaracterization of his own findings. “Just show more black people and white people will come on board.” His research conclusion was the opposite!

    There are a few black actors that whites accept in close supporting roles like halle berrie, and even fewer in lead roles, and those are all action/comedy flicks. (Will smith, denzel Wash. and Chris Rock) but that’s because they know how to reach out to white people, not just black people.

    The article also focused mostly on whites and presented them as bigoted for not wanting to watch ‘jumping the broom’ and such. What about black attitudes towards white movies? I like to watch kung fu movies full of asians. Am I not open minded enough?

  • Gerald Martin

    Huh? Where are all these movies with overwhelmingly white casts? I’d sure like to see some. Hell, I’m happy if the ever present black male brain surgeon, computer genius or astronaut character has sex with only one white woman and beats up only one white guy.

    Can’t say I don’t have standards!

  • Graham Richards

    Quite correct. I’m quite fussy about who gets to join me in my living room, not to mention having anti white propaganda spewed at me in my own space!

    The sooner movie / sitcom producers get to realise this fact the sooner they’ll have longer running shows and larger audiences.

    The BBC has yet to learn this as many well accepted shows have become less white their ratings take a dive and the shows are withdrawn. eg ‘The Bill’.

  • voter

    “White participants were more interested in seeing films with white actors than films with black actors,” he found.

    Well, well. Is this any surprise? It took a university study to discover this amazing fact?

    Obviously, there are too many idle professors employed ih universities, looking for some excuse to justify their existence.

    (BTW, don’t black audiences react the same?)

  • Anonymous

    The perception that “this movie is not for me” could be changed “if more mainstream movies cast minorities,” he writes. If multiracial casts became the norm and movies were marketed to all demographics, the stigma could fade away.

    Typical Multicultist reply: “Whatever you do, do not give whites what they want! Nothing is more dangerous than happy whites enjoying their own culture.”

  • Anonymous

    I am the guy this story was written about! I cannot see a movie where the characters are so mis-cast or the story is advancing a social agenda simply by inserting black actors in obviously white rolls. I haven’t seen a movie with blacks in prominent rolls in many years, just as I don’t watch disney fantasys, my imagination is no longer that flexible. A black actor on the poster of a coming movie in the lobby is all it takes for me to write that movie off, regardless of any other aspects, such as story, personal interests etc. for me, black actors cannot transcend their reality, it’s a constant game of “what’s wrong with this picture”

    I am not overtly racist, and if i had to describe myself in one word it would be realist.

    how long before hollywood gets the message?

  • Girlish

    At least this is one way to avoid black people.

  • olewhitelady

    Articles such as this one clearly display how loony many liberals are. First we’re told that whites are reluctant to see movies with interracial casting and then told that the cure is for filmmakers to make movies with interracial casting! And just how many decades now have we been accosted with everything from black/white buddy flicks to black/white romances? Almost every mainstream movie has to have at least one or two token black characters. And yet, what is the outcome? Black folks like to see movies about black folks, and ditto for whites.

    I recently saw a documentary about the huge Nigerian film industry, which has been dubbed Nollywood. Cheap quickie flicks are cranked out and sold on video to buyers all over black Africa. Every actor seen in this film was black and, in the case of female romantic leads, almost always light-skinned, just like in the “race films” of the American past.

    I’ve personally found many movies about black people that I enjoy, but I don’t like watching films with token characters, regardless of whether they are racial minorities, gays, Moslems, or whatever. Similarly, I wouldn’t like a black movie to have an incongruous token white character either.

  • Jeddermann.

    Personally I was never fond of all those black sitcom on TV either.

    White folks when making an appearance were always portrayed as dumb, nerdy, saying stupid dumb things, etc. Made to look silly in contrast to the black persons on the sitcom.

    Sanford & Son – – the white cop always saying stupid things that had to be translated for the black folks.

    Good Times – – whites were always nerdy, wearing thick glasses, acting silly and goofy, in contrast to the manly James.

    Jeffersons – – whitey were gangsters George was always getting the better of, and the doorman constantly wanting a tip, the white husband of Roxie Rooker always saying stupid things and the white guy who was supposed to be the English UN employee always saying stupid things.

    Cosby – – Madelaine Kahn always saying stupid things.

    Etc.

    Never did like those programs.

  • KO

    Perhaps white audiences see the presence of black actors as a predictor for the film maker’s tendentious manipulation of reality.

  • anonymous

    they could have saved all that grant money and simply asked

    me about the phenomena………….. I don’t want to watch

    blacks on tv or movies or real life for that matter………. the majority of them are obsessed with their blackness and my whiteness, neither of which excites me except for the fact that it makes them crazy and I avoid crazy as often as possible.

  • John PM

    “This suggests to Weaver that white reluctance to see films with black actors can be overcome. The perception that ‘this movie is not for me’ could be changed ‘if more mainstream movies cast minorities,’ he writes. If multiracial casts became the norm and movies were marketed to all demographics, the stigma could fade away.”

    Ah, what a good little Young Pioneer, Comrade Weaver is!

    His “studies” are all utterly flawed, unless their goal is explicitly to figure out ways to brainwash whites into seeing and celebrating blacks in movies, as viable alternatives to that which is seen (and rightfully so) as normal and familiar by them. In short, they are designed to cultivate and maximize multicultural propaganda, as an effective tool for the genocide of the white race, primarily through “self inflicted” means and the eradication of white identity/racial consciousness. They are not comparative studies designed to look at “integrating” the movie going public into a uniform “multiracial” mosaic, that rejects the “social construct” of race when selecting entertainment.

    As with all things that are twisted or fabricated to fit into the multicultural paradigm (or paradox, as it is in reality,) a one-way street embarked upon, with the goal of “enriching” the white race via manipulated humiliation and calculated self-hatred. This is old news, of course; however, it is given the new and more blatant “luster” of being obnoxiously obvious!

    Thus, television is truly an idiot box, even if HDTV flattened into “mini-movie” screens; cinemas are the holdouts and cultic indoctrination factories, for the intellectually challenged that require howling peer “support,” before engaging diversity as a “dynamic” dihminitude!

    As always, God help us all!!!

    *KRONOS*

  • Wayne Engle

    “This movie is not for me?” How about, “This neighborhood is not for me”? It’s the same principal. I, for one, don’t care for these movies that ALWAYS have to have a black character who is (of course) smarter, cooler, more athletic, and “sexier” (to the White chicks, presumably) than the White lead.

    Watching “Song of the South,” on the other hand, is refreshing and a great movie experience. But I have no use for the “Shaft” type movies. I want the good guys to look like me. And since blacks obviously want the “good guys” to look like them in their movies, then why is this race identification by Whites something to be “overcome,” in the opinion of the writer, when the same thing is not said about blacks’ preference for black actors? I wonder, I wonder …

  • Business end of the entertainment industry

    The international market is vastly more important in terms of revenue than the US market. This includes DVD’s and television.

    Blacks, even Eddie Murphy, Will Smith, Denzel Washington and others who are stars in the US totally bomb in the international market.

    Blacks are especially unpopular in Asia and Latin America for some reason.

    It is not the job of the entertainment industry to force international audiences to buy tickets for movies they don’t want to see.

    As Louis Mayer once said “If they don’t want to see your movie, they won’t see it.” Another wonderful quote, “Wanna send a message? heard of the Post Office, Western Union, phone company.”

    Movies are to make money for millions of employees and businesses from the popcorn oil producers to the talent. If they can’t make money from blacks, they won’t cast black actors.

  • Anonymous

    He should try his experiment in one of those Okinawa Japan US military base towns whose women have been ravaged by black American military men since 1946.

    The townspeople would probably burn the theater down.

  • Anonymous

    This suggests to Weaver that white reluctance to see films with black actors can be overcome. The perception that “this movie is not for me” could be changed “if more mainstream movies cast minorities,” he writes. If multiracial casts became the norm and movies were marketed to all demographics, the stigma could fade away.

    —————————————————————–

    Another die hard of pushing diversity. Moron. What White in their right mind would go to a movie with blacks in the audience? We all know how blacks behave by now.

    Whites don’t like movies with blacks in them. We have enough of them on TV! Especially a White blonde woman with black actor seems to be the norm.

    Blacks like black movies without Whites in them UNLESS the White is shown as a racist and a murderer or there is a nude love scene with a White and a black.

  • Brendan

    This suggests to Weaver that white reluctance to see films with black actors can be overcome. The perception that “this movie is not for me” could be changed “if more mainstream movies cast minorities,” he writes. If multiracial casts became the norm and movies were marketed to all demographics, the stigma could fade away.

    Same ol’ same ol’ liberal reaction. Whites don’t like minorities? Well then, cram minorities down whitey’s throat.

  • Anonymous

    “The perception that “this movie is not for me” could be changed “if more mainstream movies cast minorities,” he writes. If multiracial casts became the norm and movies were marketed to all demographics, the stigma could fade away.”

    So the solution is to make all Hollywood movies multicultural so people won’t have a choice of what they want to watch and they assume people will go to these? There’s always classic movies and foreign films.

  • whiteraven

    “Then again, the enormous success of Fast Five, which made more than $83 million domestically in its first weekend of release, may inspire other producers to take a risk on multiracial casts — perhaps even for films in which the real stars aren’t the cars.”

    More multiracial casts? Is this dork living in a cave or what?

    Isn’t that all we’re seeing practically nowadays? If not, you could have fooled me.

    I won’t watch a movie with blacks as any of the main characters. There’s nothing that the Hollywood dregs can do to makle me watch them either.

    Case closed.

  • Warren

    Mr. Weaver misses the point, completely. The reason whites react to his survey in such a manner is primarily this; whites do not want to deal with black audiences. This survey question was probably not offered, less it reveal the painful (for Mr. Weaver), truth. Case closed

  • Anonymous

    Again with the “must be overcome” nonsense. Why don’t these researchers ever LEARN anything from their research, instead of trying to “overcome” human nature?

  • Anonymous

    Jane Eier and Robin Hood did not have any blacks either. I avoid Blacks in films like a plague. I hate Black anything.

  • Tom S.

    This suggests to Weaver that white reluctance to see films with black actors can be overcome.

    Why??? Why does’t “black reluctance” to see films with WHITE actors need to be “overcome”? The whole article was about how WHITEY needs to change! The blacks can continue to see all\mostly black actors, but WHITEY ‘muss’ watch White AND black!

    To this day I still fail to understand why liberals think its so important to force blacks on Whites. I don’t WANT to experience “different” cultures on screen or off! I can think of countless examples where blacks benefit from being around Whites ( thats why blacks follow Whites wherever we go ), but I fail to see where Whites benefit from being around blacks ( which is why we NEVER follow them anywhere ). And of course the instant blacks move to a White neighborhood they start the ol “dey all be racisss up in here” nonsense.

  • Sid Sarcastic

    I don’t get it? How could any red blooded white American avoid blacks in movies.

    You always know the dimwitted whites will be saved by this Man Of The Street, who has a way with the (white) ladies.

    It is interesting to watch the poor addled and confused whites shown the way to do things by the creative black mind.

    Maybe he should check out Detroit?

  • john

    I really tried to watch the movie SoulPlane. I really, really tried.

  • white advocate – Canada

    It doesn’t take much to alienate me from a movie when it comes to race. Just the tiniest snip of dialogue will do it. There was the Woody Allen movie where he talked about a women “with a pretty little up-turned nose”. That was the last Woody Allen movie I ever watched. Another time I was watching a TV cop show. Two detectives, black and white, were in a store buying munchies for an all-night stakeout. The white said to the black, “oh look, your favorite, lemon tarts”. The black responded “I prefer chocolate donuts”. That was the last TV cop show I ever watched.

  • Anonymous

    If this is the case then why is Will Smith the numnber one box office star in America and the world?

  • Uptown

    Was there a control for persons who would not see the movie, regardless of the race of the cast. I mean people who would not be enticed by celluloid scripted reality, regardless. I remember being a member of a focus group about certain intended TV programing. Half hour into the session, they were telling me I could leave anytime I wanted to.

  • Ronald

    “This suggests to Weaver that white reluctance to see films with black actors can be overcome.”

    Perhaps psychological manipulation can be employed to overcome a “reluctance” (of Whites) to see films with “Black” actors. Even if this reluctance can be “overcome” though, why is that considered to be a good thing?

    Ronald

  • BO_Bill

    I remember one of my childhood friends saying: ‘the one thing I wish I had was a black friend’. This is how white my childhood home was. I remember attending a Midwestern college (hey, just like Mr. Weaver) thinking about how much better the world will be once my enlightened generation steps in to fill the shoes of the racist generation who preceded us.

    Since then there has been time as a courier in Chicago, shaking off the innocence. Time in the military, getting really pissed about having to do two people’s jobs because my CO was forbidden from firing the only non-white in the unit, who just happened to be a moron to the point of being truly dangerous (‘Sorry Bill’). Time in a black DC neighborhood low on gas, going to the service station with the police car thinking it would be safe. Only to find the cop investigating some dead guy with a hole in his head lying in a pool of blood. Time walking around Detroit, looking at the ruins. Time watching my current community’s demographics change and getting to help fund our town’s first graffiti removal and gang units with my taxes. Time viewing the hateful looks from groups of ‘youths’ as I walk the streets of my town.

    If my life experience is at all typical, Mr. Weaver’s premise is flawed. The more white people are exposed to blacks, the less they like them.

  • Anonymous

    My thoughts are that the more blacks in the film, the more likely the movie theater will be full of ghetto type blacks, shouting at the screen, yakking on their ‘sail foams’ and making me angry for wasting ten bucks to sit near people I would prefer to avoid. Thats why I would be less interested in a movie idea as presented in the study.

  • Anonymous

    The basic flaw here is to confuse preference with prejudice. They are very different. People prefer their own kind. There is absolutely nothing wrong with this. Unfortunately misguided liberal fools and social engineers just can’t accept this.

  • Tim in Indiana

    Studio executives believe white audiences prefer to see white characters, while black audiences want to see black characters, so they increasingly make films for each demographic.

    Are they being too cynical? Newly published research suggests the answer is, sadly, no.

    What’s sad about it? Is it “sad” that black filmgoers prefer to see films with black actors?

    This suggests to Weaver that white reluctance to see films with black actors can be overcome. The perception that “this movie is not for me” could be changed “if more mainstream movies cast minorities,” he writes. If multiracial casts became the norm and movies were marketed to all demographics, the stigma could fade away.

    That’s right! Don’t give the public what it wants! Instead, perform psychological conditioning on the public to FORCE it to accept what you THINK it should accept!

    Typical Marxist reasoning.

  • Bill R

    Once again, the liberals totally MISS THE OBVIOUS. Ever been to a movie that drew a LOT of blacks into the audience? Was it enjoyable? I think blacks actually behave worse in movie theaters than they do in the streets. Loud, unruly, often violent, disruptive, chattering away, cell phones going, yelling, etc etc etc. When whites see a certain proportion of blacks cast in a movie (like, for instance, more than ONE) they focus on WHO the movie likely will draw. Certainly with a cast of 70 percent black, you can bet the audience will be almost entirely blacks. WHO IN THEIR RIGHT MIND would willingly subject themselves to a theater full of unruly blacks? Even completely brainwashed White Liberals wouldn’t go to see a movie with a nearly all black cast watched by an all black audience.

    They might RENT the movie when it comes out so they can watch it and make themselves feel oh-so-unracist, but they would NEVER subject themselves to an audience full of blacks whatever the movie. No White wants to. Not even the whites that are gleefully doing all they can to make whites the minority.

    And this guy’s solution is to make movies with MORE blacks in them? What an idiot.

    Doesn’t matter how intelligent and miscast the black actors are portrayed to be unlike typical blacks. All Whites KNOW what the audience will be composed of – blacks – and will avoid it at all costs.

  • Vito Danelli

    Remember some of the remakes of classics like The Honeymooners and Wild Wild West where the lead characters were black?

    The remake of The Honeymooners had that no-talented Cederik the Entertainer and all the supporting characters were black too. Likewise with Wild Wild West where the lead character was that hyped-up Will Smith.

    Even the remake of Gilligan’s Island had the a black actor as the Professor.

    Didn’t the remake of King Kong have WHITE natives instead of black ones?

  • SunnyvaleSal

    Hollywood surely has known for a long time that Whites prefer to see Whites in movies. Non-Whites nevertheless are always cast in every modern movie. This is for the purposes of social propaganda. Note that even when the non-White actor plays a minor role, it is nearly always sympathetic (e.g.: skilled doctor or starship commander).

  • Middle American Jew

    Someone should devise a simple rating system that warns potential viewers of blacks in films – especially when they play doctors or engineers or any other role where the actual person must have an IQ above 85. I consider a movie in the genre of “fantasy” when any black is portrayed in civilized manner.

    I also avoid any film or TV show that features a black. I simply have had enough.

  • HH

    Other than the rare “Braveheart” or “Open Trail” (Costner western)or “3:10 to Yuma” that comes down the pike every half-decade or so, I pay virtually no attention to anything that vile Marxist cabal in Hollywood churns out – and I usually wait for those to hit video.

    White Nationalism/race-realism and Hollywood are wholly incompatible ideas/entities.

  • True Blue

    “If my life experience is at all typical, Mr. Weaver’s premise is flawed. The more white people are exposed to blacks, the less they like them.”

    You are correct; if Hollywood were willing to portray blacks as they are, instead of some fictionalized “wunderschwartz”.

    From K-7th grades I grew up in the farmland of northern Ohio. Excellent education and quite frankly not a single black in any of the schools I attended. My only impression of blacks was that on TV and the movies, e.g. the Cosby’s etc. My head was also pumped full of equality nonsense and how oppressed these people were.

    In the 8th grade, I moved to an urban school full of blacks; and quickly had my illusions completely and thoroughly shattered.

    My parents refused to believe me when I described how awful the school was to them -they assumed that I was ‘pulling the long bow’ because I missed my friends or some such, as they were both raised in black-free environments for the most part, and the few blacks that they had come into contact with were the extreemly genteel, college educated one-in-a-million variety.

    In time, both came to their own moments of ‘awakening’ -my father when he was invited to a similar school to give a presentation and could not get through five minutes -my mother when she took a job that took her out of her insulated bubble and put her in contact with more garden-variety specimines of ‘those-poor-oppressed-people-who-are-just-like-you-or-me’

    You are correct, the more contact whites have with blacks, the more people awaken from the fog of propaganda and lies; which is why H-Wood is striving so very hard in their progrom (it is not misspelled, I meant it in the Stalinst definition) and why the omnidirectional sewage pump they euphemistically call television represents blacks exactly as they do -instead of as they are.

    Could you imagine if a movie opened with a simple display of the factual statistics of how many whites are raped by blacks every year in this country? Some of us, I know, have seen “Das Boot” where in the opening credits, they horrify the audience with 30,000 out of 40,000 never returned… DOJ stats for last year alone were in the ballpark of what, 33,000?

  • ghw

    It is not the job of the entertainment industry to force international audiences to buy tickets for movies they don’t want to see.

    Movies are to make money for millions of employees and businesses from the popcorn oil producers to the talent. If they can’t make money from blacks, they won’t cast black actors. –Business End

    __________________________

    That’s not all.

    Hollywood has a dual mission. Yes, making money is extremely important to them. But so is pushing a message. A social message. After nearly a century of Hollywood hegemonny, can anyone deny that? Hollywood movies have been full of propaganda?

    According to George Bernard Shaw — a consummate writer and playwright if there ever was one,and also a committed socialist — he said: the mission is “to instruct while entertaining”. In other words, to make the pill go down unnoticed, with a nice sugar coating.

    Shaw made millions from his books, plays and movies… but he didn’t see any contradiction with being a socialist. Every one of his plays (many made into movies) carries a particular message. He was instructing while entertaining.

  • cpascal

    Rather than trying to get white people to see black films, it would be a better effort to try and improve the quality of the films. I haven’t watched a movie in years. Not only is there the anti-white propaganda, but the films very aggressively promote other liberal ideas, they’re full of explicit violence, and every other word in the script seems to be an obscenity.

  • Tim Mc Hugh

    I used to go to White nationalist web sites to laugh at their ignorance. Then one day I read, “As a distinct and unique people, Whites have an absolute right to consume entertainment, and tell their stories without the mandatory inclusion of other ethnic groups.” Ouch! Wham! Bingo!! Then I realized it`s not HATE that`s being supressed, it`s TRUTH!!

  • Aware

    Silly article, it states a truth then goes PC in the end. If more minorities are included in films in white countries then movie goers will drop tremendously. Plain and simple. I myself don’t want to watch blacks in white shows unless there’s a valid reason for blacks to be in them. PC-Multicult in film is annoying, purely propaganda, and in these times, nauseous.

    It’s terrible to be a white actor nowadays, especially a white actress. One has to work and tolerate being with people who they wouldn’t dream of interacting with in their day-to-day lives.

  • Anonymous

    “If multiracial casts became the norm and movies were marketed to all demographics, the stigma could audience would fade away.”

    #27 Anon: “I avoid Blacks in films like a plague.” You and me both.

    This nonsense has been going on for a long time. A retired BBC official confessed a few years ago that in the 1950s they had a policy that they called “blonking”. That was an acronym for “blacks on camera”. The idea was that blacks were shown as often as possible, without regard to relevance, in backgrounds, just to get people used to seeing blacks in public. If they were hoping it would overcome public revulsion at seeing them everywhere, it didn’t work with me.

  • AnalogMan

    I recently enquired on a blog whether anyone knew of a movie list of black-free movies. I got this link in reply. It’s not quite a black-free list, but it’s a start. Hopefully Yggdrasil will develop it further on The Occidental Quarterly, as he has been promising.

    http://www.whitenationalism.com/cwar/movlst.htm

  • Anonymous

    11 — Anonymous wrote at 6:51 PM on May 10:

    “I am not overtly racist, and if i had to describe myself in one word it would be realist.

    “how long before hollywood gets the message?”

    They’ve already got the message, guy. What they’re trying to do now is condition whites to accept their depiction of the opposite of reality.

    Every white who wastes time and money watching their movies contributes to their success.

  • Charles B. Tiffany

    Hollywood has had the recipe for making money from minority leading men for the last 70 years. All they need to do is make movies where the hero is not a muscle bound sex machine, pathological freak, white hating, race mixing cartoon character. Here is the way to cast him. Be a good family man, be really smart,be crazily ironic,be a real family values person not a phoney baloney republican Bible thumper and have a great script. My childhood hero was and still is Charlie Chan. The closest to him is the guy who starred with Mel Gibson in those ” Lethal Weapon” movies” and ” Predator ” 2-10. In the past 39 years I quoted Charlie Chan more often than Abe Lincoln and I quoted Lincoln a lot. When I was prosecuting the creep would always say he had learned his lesson. I would then say, ” As Charlie Chan said, ” Experience is the best teacher but sometimes the tuition takes a lifetime to pay.”

    Charles B. Tiffany

    Kissimmee, Florida

  • Nick

    The reason I don’t like seeing black people in movies is because they are so faultless.

    * Solving complex problems

    * Making profound comments

    * Perfect, intact families

    * Always in a high position of authority

    * And my personal favorite is black police officers tracking down white criminals

  • Anonymous

    14 — Jeddermann. wrote at 7:03 PM on May 10:

    Personally I was never fond of all those black sitcom on TV either.

    ————————————————————-

    Really is true isn’t it? I HATE those black sitcoms! I remember when Fred Sanford said “there is nothing uglier than an old White woman”! Has he seen some of these old black women and men? Such as himself?

    All In the Family is another one I detest! But with that anti-White commie lefty Rob Reiner in it really took the cake…but then all we have to look at is the producer of that series, Norman Lear, another commie. Anything to put down Whites and glorify other races. Being a White “racist” is the worst offender of them all, isn’t it?

  • My $.02

    As Louis Mayer once said “If they don’t want to see your movie, they won’t see it.”

    Short, curt and to the point — brilliant. Just like old Louie himself.

    Great quote. He knew more than all those fancy PhDs put together about what the public wanted. PT Barnum too.

  • kgb

    If multiracial casts became the norm and movies were marketed to all demographics, the stigma could fade away.

    You don’t fool us, pal. Every time I see an ad for a Hollywood movie, I see a waste of time just dripping with token roles intended to draw minorities.

    “If (they) became the norm?” They are the norm. The evidence is right in front of you.

  • Reformed

    Will there be follow up studies with blacks asked if they would like to see movies with a movie theater that is 70 or 100 percent white with a 70 to 100 percent white cast?

    The audience it is intended for is the audience the movie draws.

    Most whites, even if they would enjoy something like “Tyler Perry’s Madea Goes To The Waterpark” don’t want to go into a dark room with 200 black strangers. And vice versa.

  • ctpuckett

    There are two points worth mentioning that I think the study has failed to touch on.

    1. More often than not, when you watch a movie that may have one or more blacks being in the lead, you will time and time again have to experience how freely the media allows said black actors to degrade their White counterparts. Whether it be the “subservient, White idiot” who needs a dose of black wisdom, or the black characters whining about there black plight at the hands of the evil, tyrannical White Devil.

    2. If you ever have been to a movie theater that has a large black attendance, you will know right away that you have wasted your money. They will talk on their phones and to each other, regardless of how far away they are away from each other in the theater, just as loud as they would everywhere else. I have seen them climb over the seats to find a friend. I have also seen them all together get out of their seats and congregated in the aisles so they can talk.

    Going to the movies is not very cheap venture now days, especially if you are taking the whole family. If you are paying that kind of money, the least you should expect is an environment in which you can enjoy the movie you paid for.

  • Anonymous

    The Blacks shown in movies are often cast in completely unbelieveable and unrealistic roles. If they act White, they’re a fraud. If they act normal for Blacks, they are viewed as clowns and social misfits.

    Can anyone really look at a Black “professional” and trust that he actually earned his was beyond affirmative action?

    Legitimate Black mathematicians, engineers, doctors, and scientists with real credentials are unusual and unrealistic. The White public knows that and does not care to see that charade played out at the movies.

  • Anonymous

    Last night, I accidently landed on a new show called “Hellcats” while channel surfing. A pretty white girl was sleazily seducing a black male basketball player in a locker room. The scene was like porn with clothing on, initiated by a gross ombisural mismatch. She got busted by an “in charge” woman of color, who ran her our of “her” locker room, but the sleazy white girl gave the black as the ace of spades black her phone number first. My wife and I were disgusted on several levels besides the obvious one, and quickly changed the channel. This programmed in propaganda/brainwashing is insulting as well as demeaning to whites. Young white women are too often typified as easily accessible tramps for non-whites.

  • Robert Treadwell

    I would be fascinated to know how few “black cast” films are in the personal DVD and VHS tape home libraries of most white, well educated, American homes.

    And yet Hollywood STILL doesn’t understand why their new movie profit yields continue to shrink.

    Build and stock your home media library while you can. Many of the classic, pro-white, pro-classic values, traditional family films are virtually impossible to find, even today. It will get worse.

    Here is a useful starter list:

    http://www.whitenationalism.com/cwar/movlst.htm

  • Anonymous

    Watch the trailer’s for ‘Thor’.

    http://www.imdb.com/video/imdb/vi26843161/

    Not how the women, the hospital workers, the military. All ‘get even,’ preemptively, with the blonde, blue-eyed, white male by essentially running him over, beating him up, tasering, drugging and deriding him for their persecutive acts.

    Not just once, but endlessly.

    “You are a vain, greedy, cruel boy…”.

    Note how this ‘boy’ who can speak adroitly about the nature of magic and science is shown wolfing down pop tarts and throwing china like a spoiled toddler in a restaurant.

    UNDERSTAND how The White Lead is blamed for ‘the horror and devastation of war…’. While living in a warrior paradise where the legends of the ages practice killing each other, daily, before coming in to feast and drink all night, simply for the moment when Ragnarok summons the great Serpent-Wolf for the _last battle_ of mankind.

    This, a story in a world where the only terrorists to fly jumbo jets into buildings are most assuredly NOT Nordics.

    It’s not just the ethnic casting people. ‘Thor’ is anti-white through and through with white actors complicit in their own degradation for a political as social agenda which is entirely at odds with reality.

  • Hadenough

    I am sick and tired of films where the criminals are usually white (how laughable) and TV commercials that depict whites as dimwitted and backward, but the blacks are smart and savvy (another laughable unreality). One of the facts not considered by this clueless egalitarian egghead is how many white people are going to attend a movie theater filled with mostly black patrons? I know I won’t be one of them. I can imagine what an experience that would be with all the filthy language, talking while the movie is playing, calling on cellphones, walking around, and lack of courtesy to others so many blacks are known for. It would probably show up on some local news station about a “Man Beaten by Mob at Theater for Asking Patron to Be Quiet During Movie.” It would never show up on national news thanks to the Obama cheerleaders known as the mainstream media. You’d later find out that the man was white and the assailants were black. I try to stay away from blacks as much as possible and avoid places they frequent and hang out. Having a multicultural cast won’t change that either. People will simply stop attending movies.

  • Paul Kersey

    Hey,

    I’m the person who wrote “Hollywood in Blackface”: after reading this article, I wrote this article about how Tyler Perry movies Black people are even worse when it comes to desiring only movies with Black people.

    http://stuffblackpeopledontlike.blogspot.com/2011/05/study-shows-white-people-like-watching.html

  • Question Diversity

    54 Anonymous:

    Guess who directed “Ghosts of Mississippi” (1996), the fictional movie that lied so much about the real world third trial of Byron De La Beckwith? That’s right, Meathead himself, Rob Reiner.

    Bobby DeLaughter (the real one) recently got sent to Federal prison for obstruction of justice. Funny, I totally missed that in the SPLC literature.

  • AvgDude

    I won’t avoid a movie because the lead is black. I will avoid a movie if there are more than 3 black people in line. Because I won’t be able to hear a word of the film because blacks in a theatre in large groups are pathologically incapable of shutting the heck up. And if you say anything to them, you’ll just be a victim of another many on one black on white gang beating.

  • Tom in Illinois

    I’m waiting for this one article to come out when it comes to movie sales of black movies, and that article is: Has anyone here noticed there are VERY FEW blu-ray discs (if any) with black lead-actors? is it just me!?

    But back to the subject. I remember watching both Jurassic park movies in the 90’s,. The 1st has a select few black heads in the audience (probably cause Samuel l. jackson was in it) but when “The Lost world” came out…not a single black head in the audience, it was all whites…it hit me right at that moment when I realized there wasn’t a lead or even a supporting black actor in the movie.

    And the Nutty professor i saw when first came out in theatres…out of nearly 180-200 people in the theatre, me and my friend were the only whites in there.

  • Matt

    Regarding Warren # 25 Statement:

    Until I read what he said I hadn’t thought of that BUT he is 100% on target and subconciously it is another reason I would avoid a black film at any cost.

    They are noisy, loud, rude, always up and down just about anywhere they go and Warrens point was a good one, well made.

  • Anonymous

    Regarding Number 19 Business End of the Entertainment Industry.

    I also work in the entertainment industry. #19 is absolutely right. It’s the international market where both gross and net profit are made and it’s the international market that shuns blacks.

    The professor, instead of researching American Whites needs to focus on the international market. Whoever gave him his grant?

    It’s similiar to a bird seed manufacturer doing research on why dogs don’t eat birdseed, or a clothing manufacturer funding research on why Africans don’t need artic parkas, boots and gloves from LL Bean.

    The fact that the professor chose to focus on American Whites who do watch black actors instead of international audiences that refuse to watch black actors is just one more proof of the total stupidity of the liberal professoriate.

    It is so obviouis he knows absolutely nothing about the movie end of the entertainment industry. All he had to do was ask anyone in Los Angeles.

  • François

    For me, it comes down to this: Black actors are at their most credible when they star in violent ghetto movies such as John Singleton’s “Boyz in the ‘Hood” and mario Van Peebles’ “New Jack Swing”.

    All those propaganda movies and television series such as “City of Angels” and “Chicago Hope”, in which about all Blacks are brilliant surgeons and hospital directors, just make me laugh!

  • Anonymous

    Charles Tiffany

    The guy who starred with Mel Gibson is Danny Glover, a radical black White hating communist who regularly goes to Cuba to worship at the shrine of Castro. He is also along with characters such as Sean Penn and Oliver Stone heavily involved with the Marxist, anti American anti White President of Venezuela, Chavez. He loudly defended Obama’s pastor “Rev” White.

    Danny Glover really hates Whites. He is a radical black nationalist.

  • Chuck

    I don’t watch movies where Blacks play a prominent role. If a leading character acts retarded in a film, it pretty much ruins the flow of the plot. For example, the leading character can’t spend half his time listening to “hip-hop” and the other half standing in a fast food line. So it should be obvious to anyone why Blacks don’t get the main role in a film. It’s because the main role character usually leads a very, very exciting life, and as a result faces challenges that everyday Blacks simply don’t. Of course, there are specific movies geared just for Blacks, where the main (Black)character displays subpar intelligence, but these movies never ever win Oscars.

  • Anonymous

    I don’t see anything wrong with boosting some black’s self-esteem or giving some kid a goal to shoot for like being a brain surgeon but when movies get to the point of saturation with this stuff like they are now then it becomes social engineering and I just tune it all out by not watching it.

  • anontoo

    most mainstream black movies are nothing but all out clown shows, but there are good films out there. as a black person, i enjoy movies of many genres with varying casts. i especially love foreign films as they are a window to other cultures. i think to be consistantly satisfied with the same old hollywood formulas and the same old white actors one must have a very limited intellect.

  • Veda

    Eliminate a basis for comparison and the only thing capable of challenging a new “norm” will be a critical mass of people capable of understanding both history and the societal controls under which they live. How they relate to one another and why it isn’t crazy to believe there is another way. Even though any evidence for it has been uniformly enveloped by both the past and the new “norm” that interprets the past, twists the reality of the present and flat out lies about the future.

    A small, highly organized cadre of passionate people can awaken that critical mass. But they must overcome the new “norm”, one which is utterly dedicated to interpreting for its own ends that group or potential group.

  • SavetheWest

    poster #60- I know what you mean about “Hellcats”. I also think that besides White men, this would also upset black women. They hate to see this interracial dating even more than White men. The reality is that White men very rarely find a beautiful black woman, & the ones out there are with a handsome black guy, as they should be.

    I was watching a tv show on Nick jr. My daughter is 19 months old. There was a scene in this cartoon rhat showed a family of “water drops” & a family of “oil drops”. They used to never mix and had their own living area. Then one day the water drop baby splashes into the oil drop neighborhood, and the two groups lived happily ever after. Ridiculous.

  • Jack

    Reply to True Blue:

    I saw “Das Boot” twice when it was threatrically released in 1982. It is one my favorite movies.

    I am Jewish and that did not stop me from cheering for the crew of the German U-boat throughout the movie, and then getting very deeply upset, when only one of the U-boat sailors survived the air raid at the end of this excellent movie!

    But then again, not all WW2 German soldiers were Hitler’s willing executioners or Nazis. The Wehrmact also had many soldiers, sailors, and airmen who were either innocent draftees who conscripted, and even decent volunteers who knew they were on the wrong side.

  • Anonymous

    It’s so easy for the simple left to throw around accusations of white elitism, but Slumdog Millionaire is my one if not my all time favorite movies and it was without even one white actor. Having stated that, I enjoy very few black musicians and actors.

  • Data

    That’s the “Social Sciences” for ya…

    R. P. Feynman on social sciences

    http://www.youtube.com/watch?v=IaO69CF5mbY

  • Ross

    Reply to Poster #78-Anonymous:

    “Slumdog Millionaire” was an excellent movie. One of the best I have ever seen.

    However, it was very deeply disturbing about how the film revealed that begging gangs in India, and probably elsewhere in that part of the world, mutilate, maim, and disable the children they recruit. Tragic, but well done and worth my time to see it.

    I do not know how it is in India’s prisons. But in any prison in America, if a criminal gang that mutilated, maimed and disabled the children they recruited, and if such a criminal gang was caught, tried, and convicted. Upon being sent to any of our prisons, they would face real justice from the other prison inmates!

  • diversity = adversity

    The whole article turned into liberal fascism when it started focusing on just what white people did. It completely ignores black preference of black movies at that point, then decides in the end that Whites must not have the freedom to choose. Sicko commie.

  • diversity = adversity

    The whole article turned into liberal fascism when it started focusing on just what white people did. It completely ignores black preference of black movies at that point, then decides in the end that Whites must not have the freedom to choose. Sicko commie.

  • diversity = adversity

    The whole article turned into liberal fascism when it started focusing on just what white people did. It completely ignores black preference of black movies at that point, then decides in the end that Whites must not have the freedom to choose. Sicko commie.

  • François

    @ Jack (77):

    “The Wehrmact also had many soldiers, sailors, and airmen who were either innocent draftees who conscripted, and even decent volunteers who knew they were on the wrong side.”

    Well, the wrong side, perhaps. But thinking of it, the British, over the centuries, killed and tortured a lot more people, to build their empire, than the Germans of WWII did.

    And let us not forget about Hiroshima and Nagasaki.

  • Western Man

    I tune out when seeing a movie trailer with too “diverse” a cast. (Then again, most contemporary Hollywood movies are not worth watching whatever the performers’ ethnicities).

    Occasionally an ironic situations arises, where a movie reinforces ethnic and racial stereotypes without any likely conscious intent on the part of its makers. A good example is the recent indie film, “Atlas Shrugged: Part I”. Though Jewish, the novel’s author, Ayn Rand, populated it exclusively with Nordic type characters (both heroes and villains) — not surprising, since it was written in the 1950s. Even the key “Latino” character, Francisco d’Anconia, is clearly of European-Argentinian background; the only clear exception is an American-Indian judge.

    The movie, however, is a different story. though the vast majority of characters are White, an important supporting character — Eddie Willers, Dagny Taggart’s loyal but lackluster assistant — is an African (in the book he’s clearly described as being blond and blue-eyed). The irony here is that the Willers character, while honest, competent and principled, is a mediocrity who doesn’t have the Randian “Right Stuff”: he isn’t invited to Atlantis, is a loser romantically, and in the end is left to perish on an abandoned train on the prairies amid the final collpase of the welfare state (“USSA” as it were). What a role to give the movie’s most prominent non-White! Also, the White actor playing James Taggart — as evil as his sister is good — is far too handsome for the role; while some of the novel’s linchpin wealth-redistributing, Obama-Czar type baddies, are played by actors who are Jewish or Italian-American. In another hilarious casting twist, the novel’s Evil Scientist (one of John Galt’s mentors who betrays him), and who sells his soul for State funding, is named Robert Stadler (possibly Jewish), and was actually modeled on J. Robert Oppenheimer — whom Rand (when a Hollywood screenwriter) interviewed for a piece on the atomic bomb. The makers of the movie, however, saw fit to cast in that role… an Iranian!!

  • Anonymous

    Heck, you don’t have to go to the movies to notice a trend toward featuring more non-whites…just turn on your TV. The last several years I’ve noticed more advertising commercials featuring mostly minorities.

    I have always wondered what happened to MTV in the late 1980’s. It’s like overnight the programming went from mainstream music programming to all rap music. I quit watching after that. I thought I remember hearing something about BET buying the network around that time but have never been able to confirm it.