Posted on April 13, 2023

Cracker Barrel Is Under Fire for Its “Racist” Name

Gina Vaynshteyn, Distractify, April 9, 2023

The comfort food-style restaurant chain Cracker Barrel, known for its overwhelming amount of ornamental knick-knacks and vintage signs plastered on the walls, is in some social media trouble today. Folks on the internet are claiming Cracker Barrel is racist.

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According to Southern Living, “cracker-barrel” was coined in 1916 because of barrels containing soda crackers — a popular item for sale at country stores. {snip}

According to Dictionary.com, “cracker-barrel” means “of or suggesting the simple rustic informality and directness thought to be characteristic of life in and around the country store.”

But some Twitter users have also pointed out that the term “cracker” might have another, more racist connotation. According to NPR, the term “cracker” was used in the mid-18th century to refer to poor white people in states like Maryland, Virginia, and Georgia.

“It is suspected that it was a shortened version of ‘whip-cracker,’ since the manual labor they did involved driving livestock with a whip,” historian Jelani Cobb told the outlet.

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Users on Twitter also claimed that a “cracker barrel” was the barrel used to hold whips, though there is currently no historical evidence to back up that claim.

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In a tweet, one user claimed you can even see a whip in the logo, going from the first R in “barrel” to the K in “cracker.”

While it’s currently unclear whether or not there is any historical evidence to that claim, the company has since removed the connecting line from the R to the K in the logo.

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So, while it seems like the name of Cracker Barrel isn’t inherently racist, it sounds like a lot of Black customers have experienced racism at the restaurant locations {snip}

In 2004, there was a filing and settlement of a racial discrimination lawsuit against Cracker Barrel after finding evidence of racist behavior and discrimination in at least 50 locations across the U.S. According to CBS News, 21 people filed a $100 million federal lawsuit against the chain. {snip}

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“There are perhaps thousands more African-Americans who have been denied service, treated rudely by servers and hosts, and subjected to racial slurs at Cracker Barrel restaurants,” attorney Grant Morris said.

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