Posted on December 14, 2021

Salvation Army’s Popularity Takes a Hit When Tied to Its Anti-Racism Campaign, Poll Finds

Carly Mayberry, Newsweek, December 10, 2021

Anew independent survey shows the polarizing way in which The Salvation Army’s recent anti-racism campaign has affected support for the international charitable organization.

The poll of 1,200 registered voters conducted this week by Rasmussen showed a dramatic 24 percent drop by respondents seeing The Salvation Army in a “very favorable” light since its introduction of its “Let’s Talk About Racism” initiative.

Specifically, when asked about how they see the organization now that it has incorporated training that “America is a structurally racist society,” 23 percent of respondents said they view the organization “very unfavorably” while 21 percent answered they see SA in a “very favorable” light. That’s compared to 45 percent of those who answered they have a “very favorable” impression of the organization when asked how they viewed the organization in general, and without the new initiative.{snip}


“The fact that it (the ‘Let’s Talk About Race’ initiative) caused 42 percent of respondents to both be more likely and less likely to donate suggests extreme movement caused by [Critical Race Theory] (CRT) ideology,” said Kenny Xu, president of Color Us United, which advocates for a race-blind America.

Xu’s organization recently launched its “Just Say It” campaign, which asks The Salvation Army to publicly state that America is not a racist country.


It was in July that The Salvation Army disseminated its new initiative through its International Social Justice Commission to field officers by the organization’s four territorial commanders. In January, active officers in The Salvation Army’s western territory were trained in matters of racial equity in a compulsory manner. The agenda for the Territorial Virtual Officers’ Councils on Racial Equity workshop mirrored the “Let’s Talk About Racism” resource put out by the commission and was required of current officers.


In summary, the curriculum outlines alleged Christian racial complicity and provides action steps to analyze and combat racism through an “anti-racist” lens while incorporating CRT. {snip}