Posted on October 4, 2017

Kalafer Pulls All Car Ads from NFL over Anthem Protest

Ken Kurson, Observer, October 2, 2017

Steve Kalafer, the owner of the Flemington auto dealership colossus, has pulled all advertising from NFL games, Observer has learned.

The founding chairman of the 17 franchises that make up Flemington Car and Truck Family Dealerships, Kalafer told Observer, “Customers and employees have asked me ‘why are we supporting this disrespectful behavior?’ Our response is, ‘We cannot.’”

In a statement that will be released later today, Kalafer says: “The National Football League and its owners have shown their fans and marketing partners that they do not have a comprehensive policy to ensure that players stand and show respect for America and our flag during the playing of the National Anthem. As the NFL parses the important nationwide issues of ‘social justice’ and ‘freedom of speech,’ it is clear that a firm direction by them is not forthcoming. Therefore, we have cancelled all of our NFL advertising on the Optimum and Infinity networks.”


Kalafer is well known for these investments and his myriad business and real estate interests throughout the Garden State. But it’s perhaps less well known that he’s an occasional confidant of President Trump. Kalafer and his son, Josh Kalafer — who owns a Land Rover dealership in Princeton — are both members at Trump National in Bedminster, which has become world famous as the president’s home away from home during the summer months.

Over the summer, Kalafer was spotted speaking to the president several times one-on-one. On at least one occasion, the president said that Kalafer had his finger on the pulse of American small business and joked to a nearby crowd that Kalafer was the “richest man in New Jersey.”