McDonald’s CEO Don Thompson Steps Aside, Stock Jumps

Katie Little, CNBC, January 28, 2015

Amid a tumultuous past year for McDonald’s, the world’s biggest restaurant chain’s CEO Don Thompson is retiring after two years on the job, effective March 1. The fast food is also getting a new CFO.

DonThompson

The restaurant’s Senior Executive Vice President and Chief Brand Officer Steve Easterbrook will replace Thompson, who is a 25-year veteran of the company, the company announced on Wednesday.

Previously, Easterbrook served as president of McDonald’s Europe and led the chain’s “efforts to elevate its marketing, advance menu innovation, and create an infrastructure for its digital initiatives,” it said in a release. The company’s CFO Pete Bensen will also transition to the role of chief administrative officer while Kevin Ozan, the company’s current corporate controller, will become the chain’s new CFO.

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Following the CEO departure news, the company’s stock ticked up 3 percent. [Ed: The stock has climbed 5 percent as of the closing bell.]

{snip}

McDonald’s stock is nearly flat during Thompson’s tenure as CEO, compared to a 33 percent surge in the Dow and a 47 percent jump in the S&P 500.

In fiscal year 2014, global comparable sales growth, a key restaurant industry metric, dropped 1 percent, and its U.S. unit delivered a 2.1 percent decrease in comps. In fiscal year 2013, global comparable sales growth, a key restaurant industry metric, rose just 0.2 percent.

{snip}

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  • Anglokraut

    Maybe next they could work on being a little more aggressive in rooting out bad franchises; bad representatives of the company brand are like death from a thousand little cuts.

  • dd121

    Jesse Jackson said he used to spit in the food of white people. If I drive up to a mcdonalds and see a black making the food, I just keep on going.

    • Usually Much Calmer

      I’d love to say I do the same! Only I don’t even drive up to a McDonald’s.

      • dd121

        I can’t help it. I worked at one in high school. Yes, I feel guilty every time but it is an occasional pleasure.

    • I visited an old girlfriend for a week in Louisville, Kentucky in early 1998, and walked into an Arby’s at a mall when she was picking up a few things. She didn’t have a car, but I had rented one at the airport, so we did a lot of shopping. The staff at that Arby’s was 100% black, and I walked out without a word. Thanks for the education, Je$$e!

      • Samuel Hathaway

        Haven’t been to an ARBYs in years. My last memory was peering through an opening into kitchen behind the counter and the cash registers and seeing black hand plop down a hand full (barehand, mind you) of roast beef on the scale before picking it back up to put on the bun.

        No further comment needed about why I left without saying a word.

        • Garrett Brown

          If in a high majority White city, it is delicious. One of the few fast food places I still go to.

          • Samuel Hathaway

            Sounds like you live in a majority white city, if you still go to Arby’s… I wish i was that lucky, but alas, my nice white world has gone diverse the last 10 years.

          • Garrett Brown

            Get out of there while you still can.

          • saxonsun

            We ate at Arby’s decades ago in Upstate NY. The food was fantastic, the employees were white and the place was safe.

        • phillyguy

          the last time I went into a fast food joint was a Roy Rogers many years ago.

          • Samuel Hathaway

            Never heard of Roy Rogers, but it sounds appealing. The old mom and pop places are dying out…. there’s still a good Bar-b-que joint down the road that makes a great smoked turkey sandwich and corn casserole.

          • Wasn’t Roy Rogers the singing cowboy with a horse named “Trigger”?

          • Samuel Hathaway

            I think the “singing cowboy” was Gene Autry.

          • Henry Lee

            Roy Rogers was at least as big a singing cowboy as Autry. He began with the “Sons of the Pioneers” and went on to have a huge career in movies, TV and music. He and his wife, Dale Evans were very active throughout their lives in humanitarian causes of the Christian variety. They adopted I don’t know how many kids.

          • Speedy Steve

            Tom Mix was a singing cowboy. Roy Rogers rented his name out to Marriott Corp when they wanted to re-name Hot Shoppes Junior.

      • LexiconD1

        Our Arby’s (my first job a long long time ago) closed down abut a year ago. It had been in the same spot for over 30 years….it’s now a drive through Starbucks.

        • An Arby’s near my mother’s home, which I quite liked on evenings after work back in 1984 also closed down, but that was because it was demolished, twice, by the same tow truck driver. Same truck, too. I wonder whatever happened to that guy.

          • Anglokraut

            I wonder what that truck was made of: mithryl?

          • It was an International Harvester. I guess they made a good product. I-H truck: 2. Building: 0. Driver: ?

      • bilderbuster

        Arby’s and McDumpster’s missed the lesson.

    • Always a smart thing to do . . . always!

      • ejXinMI

        Even scarier: during a multi-day driving excursion, giving in for the day, looking / hoping for a decent hotel/motel… drive up… seeing that the help, the clients, and probably the owner are all black. YIKES! Get me outta here. I would sleep in my car– I would risk falling asleep at the wheel before I would make myself so vulnerable.

    • bilderbuster

      In most places there’s no point in wasting your time driving up to look.

      • dd121

        Driving away if blacks are present is what I do at every restaurant and business. I try not to discriminate, you know.

    • Garrett Brown

      You’re supporting a company that hates you.

      • dd121

        Companies don’t hate; people do. Anyway I don’t go there more than 2-3 times a year so it’s not like I’ve generated a stock split.

        • Garrett Brown

          Companies are run by people.

          • dd121

            My point is that saying a company, or some other inanimate entity hate us is just a metaphor.

          • Garrett Brown

            Companies are run by people, those people hate you and your kind. To support them is quite silly.

    • Rhialto

      I wonder how many Black owned restaurants that remark put out of business. I know of one that it definitely destroyed. It was in a rural Black area, but it got much of its business at lunch time from Whites working in that area. After the Reverend’s spitting admission, the White customers went elsewhere. I had eaten there a few times; they had good food at moderate prices.

      • dd121

        Interesting. I wondered if that remark changed anybody elses behavior.

    • ElComadreja

      They employ mostly whites and Hispanics here. You’ll see a black now and then but they never last more than a few weeks. I get coffee and a sausage biscuit there once a week, a burger maybe 3-4 times a year.

  • MekongDelta69

    Proving once again… Well, if you’re on AmRen, you already know what it proves.

    • NoMosqueHere

      Don Thompson is retiring after two years on the job.

      —————————————————————————
      Despite his very short tenure as CEO, Thompson is most likely receiving a huge severance package. He doesn’t look so bright, but he’s probably smart enough to know the whites on MCD’s corporate board dread possible discrimination allegations and thus want to give him a genuine happy meal ticket.

      • Who Me?

        I wonder how much it will come out later that he embezzled from the company?

      • dd121

        They should have thought of that before they hired him. Actually, that’s a very good reason to hire as few blacks as possible. Anyway, it’s for the board and shareholders to sort out. I noticed the stock was up a lot today.

      • model1911

        Or Sambo’s.

        • Speedy Steve

          There were 2 Sambo’s in Northern Virginia. One was renamed Jolly Tiger in order to appease the professional complainers, and the other sold to Denny’s.

    • Oil Can Harry

      They only hired da brutha because he looks like the Grimace.

      • cherrie greenbaum123

        Not Hamburgler?

        • bilderbuster

          Mayor McCheese?

    • propagandaoftruth

      The stock market be racist?

  • Chip Carver

    I wish I could find more humor or hope in this, but this happens as well when some White CEO decides to grab the golden parachute and run. However, McDonalds began its current slide when they decided to listen to the nation wreckers and go whole hog PC full steam ahead with catering to blacks (and other non-whites) in their advertising, and creating the dreadful 365black-dot-com.

  • Usually Much Calmer

    Diversity is expensive. On Wall Street and Main Street.

  • Homo_Occidentalis

    Free markets are racist! I demand that the gubmint nationalize McDonalds and reinstate the black C-a-hoe, effective immediately (along with mandatory diversity seminars for all investors who bought shares on this news).

    • Bryce Armstrong

      Your in for a rude awakening (gubmint don’t allow people to eat unhealthy food).

  • D.B. Cooper

    You white slobs need to quit eating that garbage, especially from a franchise that hates you.

    • In addition to being unhealthy garbage, McDamage is also expensive. A 3-pound tube of ground chuck is about nine dollars at Wal Mart, and this is far better than the dog food-grade stuff at M-D. If one cuts that up into 1/4-pound patties, one gets 12 burgers, or 75 cents each for far better meat. Hamburger buns and veggies are also cheap. What do buns cost, $1.20 for a package of eight? Maybe $1.60? That puts the bun at 15 or 20 cents. If one really loaded the burger up, we’re still in for less than $1.25 for our home-made quarter-pounder. The cheese can be something nice, like bleu, pepper-jack or gruyere instead of synthetic rubber with a bit of Yellow Dye #6. One can also use better lettuce than iceberg, such as mustard greens and radacchio.

      • Diana Moon Glampers

        Eddie Murphy’s welfare green pepper house burger. With Wonder bread.

      • IstvanIN

        I don’t go to McD’s anymore but I do miss their French Fries, they were the best and I could never duplicate them at home.

        • It has always been difficult for me to do good French fries at home as well, but I always liked onion rings better. As the resident “foodie”, I’m talking again and self-conscious about that, but the original subject of the thread was food!

          • Who Me?

            Michael:
            To make French fries at home to taste like the ones at the fast food place, take your potatoes, wash them good and boil them to about half done with the skins on. Plunge them into cold water, then when they are cool enough to handle, peel them. (Bonus-the skin will slide right off.) Cut them into French fry shape and place in a single layer on a cookie sheet lined with parchment or wax paper. Spray both sides lightly with PAM or the equivalent. Freeze, then remove from pan and store frozen in a zip-lock bag.

          • IstvanIN

            Spray with PAM????

          • Who Me?

            Unless you have an oil sprayer and use your own olive oil. Most people just have PAM.
            Or are you asking what PAM is? It’s a spray can of cooking oil. Easy for saving on the amount of oil or other grease needed to coat cookie sheets, inside of pans, etc.
            I know it has some additives and such, but sometimes convenience just works.

          • Olive oil is far healthier, but has a relatively high flash point. I use bacon grease for deep-frying as well.

          • cherrie greenbaum123

            Crisco was invented as a “safer alternative” to bacon grease. Made lots of money for Procter and Gamble. We now know that grandma really did know best (plus it’s cheap and it tastes good!)

          • dd121

            Notice though, that you grandmother is dead.

          • bilderbuster

            Like yours are going to live forever?
            One of mine made it to 98 but she used to lie about her age and tell everyone she was 96 lol.

          • dd121

            Both of my grandma’s are dead but they both lived to be over 100 and they both lived in three centuries. Come to think of it, I don’t think they ever ate at a McDonalds.

          • ShermanTMcCoy

            Oh no!!!!

            Great grandad, too!!!!!

          • dd121

            He was a known Crisco addict.

          • Alexandra1973

            Crisco (as any vegetable oil) is really BAD for your health.

          • dd121

            It’s hydrogenated. Worse than cholesterol.

          • Tarczan

            I have concluded that all food except for vegetables is bad for your health.

          • Kenner

            I use peanut oil for searing meat, olive oil with less heat. Grape-seed oil is great for high heat, but doesn’t keep well.

          • Maurice Miner

            You should never, ever cook with olive oil. As you rightly noted, it has a low flash point, and cooking with it just leaves the impurities behind, for zero benefit (and likely detriment) to your health.

            Olive oil is only for garnishing of salads etc etc.

          • Speedy Steve

            It has medicinal properties.

          • It makes good sauces for some pasta dishes.

          • Christorchaos

            Olive oil cooking Is the secret to the Mediterranean diet. Don’t dis.

          • Quido

            When I was young for a treat we would eat at Joe and Nemo’s in Scollay Square in Boston. Hot dogs were 5 cents and hamburgers were priced an outrages 15 cents

          • Garrett Brown

            Really? I’ve been cooking with Olive Oil for two years now and I feel much better than when I used margarine or other oils.

          • BattleHorse

            ‘Browns’ like olive oil. 🙂

          • IstvanIN

            I can make some very tasty fries because I use bacon fat, just can not duplicate McD’s

        • Samuel Hathaway

          Get Ore-Ida tater tots instead. It’s a white thing. Created in honor of Oregon-Idaho, hence Ore-Ida.

          • IstvanIN

            I use bacon fat to make those!

        • Anglokraut

          My ex-boyfriend could make the best homemade French Fries. I know he reads this site, so maybe an anonymous recipe will be posted?

          • bilderbuster

            You already asked me for my secret recipe after you broke my heart and I wouldn’t tell you.
            So now you’re trying to trick me into giving it up?

          • Anglokraut

            I guess that means that the secret ingredient is love…or cough syrup.

          • bilderbuster

            LOL!

        • dd121

          You have to blanch them then fry them a second time to get them brown. You can’t duplicate the taste because they use flavor enhancers that you don’t have.

        • ElComadreja

          They were much better years ago when they fried them in lard. I swore off them (and McDonalds in general) a few years back. I get coffee there once a week because it’s convenient.

      • Samuel Hathaway

        Dunkin donuts is still pretty decent… got some coupons in the mail the other day for some good deals. The DD nearby is owned by a Korean family who keeps it squeaky clean, with a hint of pine sol blended with that great coffee aroma. And no black employees. In spite of being a donut joint, none of the employees has a weight problem.

        • bilderbuster

          Donut shops are a dilemma for Blacks.
          They’re open late and make an easy target for stickups.
          But where you find a donut shop, there’s usually a cop not too far away.

      • dd121

        So to make a windfall profit they should charge 15 cents? Welcome to 1963, haha.

        • I’m not saying that, but rather that their business model is absurd, as it depends upon them producing type-2 diabetes in their customer base.

          • dd121

            Ideas on what is healthful food have certainly changed over the years. Restaurants don’t last forever, They have a youth, middle age and eventual death. McDonalds may be on the downside of their lifespan.

      • MBlanc46

        There aren’t many things that aren’t better made at home (at least than at fast-food or family class restaurants). For deep fried stuff, though, it’s just a whole lot easier to let someone else make the frites or onion rings.

    • Bryce Armstrong

      Where do you think there profits went?

  • McDonalds went 365Black, so we’re not going 365Back.

    • Samuel Hathaway

      McDonalds is now going whole-hog for the Reconquista market. Univision carries McDonalds ads virtually round the clock with the “Me Encanta” slogan, (I’m Lovin’ It).

      Two groups with the most seriously obesity issues are blacks and hispanics. This dangerous infatuation with McDonalds has a lot to do with it.

      • LexiconD1

        The only people I’ve ever seen hold birthday parties, not just kid parties either, in McDonald’s have all been ‘Hispanic’.

        I wonder if it’s because birthday parties, like baby showers, baptizes and wedding receptions are like moths to flames for gangs shooting each other, or the guests?

        • Samuel Hathaway

          Seriously, hispanic adults have birthday parties at McDonalds? Hispanics are a bit childish in temperament anyway, much more easy to offer constructive criticim to than to whites.

          Surprisingly McD’s has those indoor “playground” things, a ghetto lottery lawsuit waiting to happen. Don’t these ignorant snits who run McD’s know anything?

          • bilderbuster

            There was a You Tube video with some White woman who went into those playground cages and she found they were kiddie ghettos.
            Syringes, used condoms, every kind of virus and bodily fluid on the surface of everything.

          • IstvanIN

            Oh my gosh, seriously? That is really gross!

          • Samuel Hathaway

            Absolutely revolting. I would have called the health department to come inspect and write the place up. This is what we get now for “integrated lunch counters.” It’s not fair to whites who want a clean, decent place to take kids without the Africanization of everything in site.

          • bilderbuster

            It wasn’t just one, it was everyone she went to.
            I believe it was somewhere in CA.

      • dd121

        So it’s working!!

      • Jo

        If it’s loyalty vs money, companies will take money. If they can make more money in Hispanic areas, and get immigrants at low wages, they will do it. It isn’t only McDonalds. Who makes it possible for companies to do this? Who permits millions of Hispanics and other low wage third-worlders to come to the US? You know.

      • Tarczan

        Maybe that is our secret weapon.

  • Sick of it

    Maybe the new guy can do something about the increase in prices and reduction in quality.

    • LexiconD1

      Or bring back the only things I liked to eat there…salads, and Angus burgers.

      Same thing could be said about Jack In the Box, too.

  • IstvanIN

    How did Dontavious Thompson justify going against his First Lady’s dietary edicts?

  • Luca

    In Thompson’s defense, it must be noted that all those classes in Diversity, Afro-American studies, Marxist indoctrination, Life Experience, Ebonics, and Hip-Hop simply set him up for failure in the White Man’s world.

    Like others similarly situated, he thought if he dressed sharp, showed up on time, pretended to understand the big words at meetings, smiled and nodded, he earned his pay.

    No one ever prepared him for things like merit, performance and responsibility. This is simply not fair. Well, as he fades into the sunset, I am sure he is counting the amount of proceeds from the inevitable discrimination lawsuit and that new job at Popeye’s that includes all the chicken you can eat.

    • phillyguy

      he is probably leaving with a 20 million dollar severance pay.

      • Samuel Hathaway

        gonna blow part of that 20 millon on a cherry-red, jacked up cadillac with big shiny, reverse-rotating rims, white interior, tinted windows, and lifetime season tickets to the Chicago Bulls games.

    • MBlanc46

      He sure got the smile bit down, though, in a black sort of way.

      • That picture says a thousand words, most of which would never make it past the moderator.

        • Fighting_Northern_Spirit

          In the pictures I’ve seen, he looks like a two-fer: black and light-in-the-loafers.

  • MartelsGhost

    I guess investors just weren’t luvin it………………..

  • TomIron361

    everything blacks turn their hand to turns up a stupid mess, always…

  • Bon, From the Land of Babble

    After posting yet another disappointing quarter… McDonald’s CEO Don Thompson is retiring after two years on the job, effective March 1.

    I’ve got a couple of suggestions for the new CEO.

    Go back to cooking fries in beef tallow instead of tasteless vegetable oil.

    2. Stop targeting your advertising to thugs and lose the “celebrate black history 365” – it’s racist, I do not identify with people who “don’t look like me” and won’t patronize businesses that specifically cater to non-Whites.

    3. Make food that tastes good instead of like cardboard.

    With that said, another Affirmative Action hire bites the dust!

    Marvelous.

    • Dey gots ta be eaten’ dat, 365!

      • Kenner

        ‘365 Black’ is the average weight and color of their customers.

        • evilsandmich

          Sounds like Golden Corral: their customers are walking ads for not eating there.

          • texasoysterman

            Myself, I call it “Golden Trough.”

    • Who Me?

      How’s about actually giving customers the food they ordered and paid for? Only time I stopped at a McD in a lot of years, ordered 2 biscuit w/sausage. Got 2 plain biscuits–no sausage. Reminded me of why I don’t go there. No blacks to blame here, it’s all Hispanics of some variety. (Most of whom don’t speak English and are still damp in the crevasses from the river crossing.)

      • John Smith

        The border jumpers still do better than blacks and they have an excuse for not speaking the language.

    • bilderbuster

      Dat McDonald Mobile be da bomb!
      It got Micky D headers and a Black 365 motor unna da hood!
      No. That’s really a creepy car with a creepy crew.
      I don’t want to know what kind of bad dope they were tripping on to come up with that.

  • Magician

    ….

  • Bye Bye Don Thompson, don’t let the door hit you in the rear end as you leave!

    • Samuel Hathaway

      There’s no way any door could miss hitting a watermelon-sized rear that big.

  • jim

    I heard a MSM radio report on this earlier today. Boy, did they spin this one….Worked hard from the ground up…became CEO when the economy was poor and Mickey D’s was in a bad state…*sniff sniff*…couldn’t turn things around…*sniff*…one of few black CEO’s…*sniff sniff*….Sorry, I’m crying all over my keyboard.

    • bilderbuster

      McDonald’s share prices were high and profits were strong in 2012 when he took over. I guess they figured it couldn’t fail if he just left things alone.

  • Another attempt at workplace ‘diversity’ fails.

  • Christorchaos

    Theres a McD’s in a 50% black area near where I live that’s been closed for a year but the WiFis still on. $$$

  • Johnny

    The stock market be rayciss.

  • Samuel Hathaway

    Is the photo above Steve Easterbrook or Don Thompson?

    Either way, McDonalds is a rip-off. A double cheeseburger is $1.40 and a Big Mac is $3.79. So, for $2.39 more, you get one slice of an exta bun in the middle of the Big Mac, the same amount of cheese and that nasty, pasty pale orange mayo-thousand island muck, two tiny tomatoes and a sprinkling of lettuce.

    Much nicer to just bake a nice cajun seasoned salmon filet in the oven at home.

    • Spot-on, and see my comment about a home-made Quarter-Pounder below.

    • cherrie greenbaum123

      Of course, you miss out on the GMO and high fructose corn syrup, but you can’t have everything.

      • Who Me?

        Cherrie! LOL! I’d give you several thumbs up for that if I could!

      • Who Me?

        Cherrie! LOL! I’d give you several thumbs up for that if I could!

      • Charles Martel

        No scientific evidence GMO food has any harmful effects.

    • dd121

      Mick D should never have sold off Chipolte.

      • John Smith

        But they probably would’ve ruined it by now.

        • dd121

          I don’t have stock so I didn’t follow the story. Think they gave the standard line about focusing on their core business. I thought that chain was doing well. Now they’re doing stratospheric. Tastes change, Mcdonald’s is starting to notice that. They probably won’t ever get they’re lost business back.

    • Speedy Steve

      They used to have a Spanish Barnyard on the dollar menu. A McChicken inserted into a double cheeseburger.

    • Tarczan

      Did you ever see the tv show about the guy who only ate McD for year? He almost died, his Dr ordered him off of it.

  • Jo

    Steve Easterbrook is English, good, but not an American citizen, the first non-American CEO of McDonalds. Evidently, there is NO capable English-American or other European-American who can run McDonalds.

    • Samuel Hathaway

      Good. Mr. Easterman is not an American. That is probably an asset. And certainly not a Afro-Ameritard. I’d say this dude has a good resume already… white being his greatest asset.

      • Jo

        Good, that he is not American? An Asset? England is just as bad as the U.S.

        You miss my point. It’s nothing against the English, who I like and support 100%. He probably is very good, but that doesn’t mean there isn’t one equally good White in the U.S. The point is…we continue to hand everything over to foreigners, even though I don’t consider the English foreigners, which might be confusing to those who don’t get it. American companies need to hire American White males and females for CEO positions.

        • saxonsun

          You are right–the English are not and can’t be foreigners.

      • RationaliseThis

        Choosing a”foreigner” is considered a strategy for ensuring that national and cultural loyalties don’t distract from the job of maximising profit.

    • The servings don’t look like that.

      • Jo

        I know. They no longer sell extra large fries. Not sure about the double hamburger. Last time I was there, bought single plain hamburgers for my dogs without the buns from an all White McDonalds on the way home from the vet. They wolfed them down, so they must have been good. My dogs are picky. Lol.

        • Who Me?

          One of my dogs is picky and will carefully inspect anything he’s given, sniffing it all over before eating it. The other one will scarf down anything that doesn’t bite him first. (Which has occasionally led to him ingesting non-food items. Have to be careful what you give that boy.)
          Oops, slight mistake. There are two things he won’t eat. One is unbaked bread dough. He devoured a loaf I carelessly left on the table to rise. This necessitated an emergency trip to the vet to get it out of his tummy, via the same way it went in–which he HIGHLY resented. The other is now anything that vet tech gives him as was evidenced by his last checkup. She tried to give him a pill hidden in a Greenies (treat). He spit it across the room. No matter, she retrieved the pill and snatched him up, yanked his mouth open and shoved the pill down his throat before he knew what was happening!

  • Speedy Steve

    Wowee! A 3% jump in stock value just because they got rid of diversity? Imagine what shipping 30 million back to the land of Adam and Eve would do for our national debt.

    • John Smith

      I don’t care if it cost a trillion to send them back, it would be worth it and would still pay for itself within five years.

  • Several years ago, when AR had a McDonalds thread, this was back in the pre-Disqus days, an anonymous someone left this brilliant comment which I saved.

    ***

    Sometime back in the ’70s or ’80s, I remember reading a magazine article about McDonald’s corporate strategy. Back when they were starting out in the ’50s, their head honcho Ray Kroc committed to making his restaurants as family-friendly as possible. Because other burger joints and malt shops back then were known as hangouts for greasers, hot-rodders, and Juvenile Delinquents (remember them?), McD’s decided their shops would never contain any cigarette machines or payphones (which is still the case to this day). The idea was let their competitors have the troublesome teenaged clientele; the Golden Arches would instead position itself as the “good” burger chain. The one you can take the kids to without having some duck-tailed Fonzie-wannabe leaning on the cig machine while making an obscene phone call and leering at your pubescent daughter.

    And for several decades, the concept of cheap, G-rated food and ambiance worked brilliantly. McDonald’s became not only a large, rich corporation, they turned into an international money-making machine the likes of which the food industry had never before seen.

    I really can’t say what caused the McD’s brain trust to abandon this successful strategy of wholesomeness and trade it for the current “365Black” (sic) masterplan. I’d probably guess “Political Correctness gone mad,” if I didn’t think Political Correctness was mad to begin with. But for a company that originally set out courting the most respectable and well-behaved segment of society — suburban middle-class white parents and their non-smoking children — to change course to go chasing after the poorest and most troublesome segment of society, well, that’s something for historians and economists of the future to try to figure out. As an example of a corporation doing a total 180-degree turnaround in their Mission Statement, the self-inflicted blackening of McDonaldland is pretty hard to beat for sheer bizarreness.

    ***

    Also, a YT video of McDs first real national ad campaign, about 1967. Way before 365BellCurve. Notice all the nice looking white people and white kids.

    http://www.youtube.com/watch?v=RFEkfipbI3Q

  • A parody news story I wrote six years ago.

    ***

    Ronald McDonald Signs Endorsement Deal With Arby’s

    SANDY SPRINGS, Ga. (FNN) — Ronald McDonald, former celebrity endorser of McDonald’s fast food restaurant chain, signed a deal today with Arby’s, a well known McDonald’s competitor whose specialty is roast beef sandwiches. The deal, which was consummated and signed at Arby’s suburban Atlanta headquarters, is worth $22.5 million a year for the next ten years.

    “This is a coup of major proportions, and is a watershed event in the fast feeder industry,” said Thomas A. Garrett, CEO of Arby’s. “This is validation of our business model, to have someone from a chain that sells artery-clogging junk to come on over to the healthy side of the tracks.”

    “McDonald’s was very good to me, and I had the good fortune of endorsing a chain that just so happened to have my own last name,” McDonald said. “The 46 years we spent together are irreplaceable. However, I knew it was time to move on to a different and more exciting part of my life.”

    Although it was not discussed at the press conference held at Arby’s corporate headquarters, industry insiders speculate that McDonald is trying to build a personal nest egg that will sustain his three daughters, Cynthia 15, Renee, 13 and Dakota, 9 through their upcoming college years. “Though McDonald’s was paying McDonald well, it was not enough to sustain a lifestyle that included three rotten spoiled clown daughters,” Mort Grimm wrote in the latest issue of Burger World magazine.

    As for McDonald’s part, the Oak Brook, Ill. fast food giant’s press release after the defection of Ronald McDonald to Arby’s stated that while they were sad by the departure, that Grimace, Hamburgler and the Fry Kids were still signed to long term deals, and therefore could not join McDonald at Arby’s without serious legal action. Among the front runners to replace McDonald are golfer Phil Mickelson, Michigan Governor Jennifer Granholm, NASCAR and stock car racing legend Dick Trickle, and the red fox from the Mozilla Firefox logo.

    ***

    Things are getting so bad at McDonalds now that you never know, something like this just may happen.

  • Pelayo

    I wonder if this guy was the brains behind the 365 Black campaign.

  • WR_the_realist

    Well I’m sure McDonalds will continue to provide factory fresh food regardless of who is CEO. And I’m sure they’ll keep up the 365 black thing. So I’m happy to eat at home and let the diversity ruin its health at McDonalds.

    • exlib93

      ….unfortunately the tax payers will ultimately pick up the tab for their healthcare.

  • John Smith

    Since their commercials make it look like only blacks eat there, you’d think the brotha would know what they like. Maybe they shoulda pushed the fried chicken idea harder, perhaps offer watermelon milkshakes too? McRibs all the time, since a negro hasta have hisself some BBQ.

  • Vito Powers

    I came across this item on the McDee’s 365black section of their website:

    RMHC®/African American Future Achievers

    With similar requirements as the RHMC Scholars Program, RMHC African American Future Achievers scholarships are for applicants that have at least one parent of African American or Black Caribbean heritage. You must submit a personal statement about your cultural background, career goals, community commitment and any other unique circumstances.

    ———

    “Achievers scholarships are for applicants that have at least one parent of African American or Black Caribbean heritage”????? Sounds very discriminatory and racist, doesn’t it? A young Obama would have qualified.

    Should revenue from a White customer base be used to fund this blatant discriminatory scholarship fund? What’s the ACLU’s position on this?

    • Who Me?

      “,,,at least one parent of African-American or Black Caribbean heritage. A young Obama would have qualified.”
      ——————————-
      No he wouldn’t. His (supposed) African parent was not an African-American. He was a full African, straight from the Muddalan’.
      ——————————–
      Way back (think 1992) my daughter got her first “real” job at the local McD, Everybody working there was White and it was a good place for the local kids to get experience working. No longer. I wouldn’t let any child of mine work there now–even supposing they would get hired, which is not likely.

    • saxonsun

      Sounds like something Kevin Costner would love–his new movie.

      • Mary

        I wince every time I see that preview.

  • Vito Powers

    From Fortune Magazine

    McDonald’s CEO exit erodes diversity among Fortune 500 execs

    When McDonald’s Chief Executive Don Thompson retires from his leadership role at the fast-food chain at the beginning of March, only four Fortune 500 companies will be steered by an African American leader.

    ———-

    Forget minor details like profits, shareholder value, performance, etc. Our Diversity Strength has been eroded, but only temporarily I’m sure. Our spineless Republicans in the Senate will confirm the Lynch negress after the showboat hearings are over.

  • Christorchaos

    The CEO of Xerox is a black woman. I know that is still a Fortune 500 company, but I would assume with the advent of email/Word/Adobe documents that they are just hiring her to turn out the lights. But what do I know about big business?

  • Vito Powers

    From the McDonald’s 365Black website

    The 11th Annual McDonald’s 365Black Awards show, held live in New Orleans, was an occasion worth celebrating. And celebrating in a big way! Some of today’s most-accomplished people in the community were honored at the entertainment-packed show.

    For the main event, McDonald’s tapped esteemed individuals—national news correspondent Soledad O’Brien, entertainer and actress Michelle Williams, and film director/producer Warrington Hudlin, just to name a few—to present the awards to this year’s honorees. With warm welcomes from the audience, McDonald’s honored: civil rights activist the Rev. Al Sharpton, music executive and entrepreneur Kevin Liles, and film producer Will Packer. They didn’t stop there; McDonald’s also honored inspirational leader Iyanla Vanzant, former NFL athlete Dhani Jones, and McDonald’s owner/operator Henry Coaxum.

  • Bob Wallace

    Years ago I owned a taxi and went through the drive-through with a black woman in the backseat and she kept muttering about “CP time” because it was taking so long to get her order. At that time I didn’t know what it meant and when I asked it made perfect sense.

    • Running on “Indian Time” (feathers, not dots) cut my blood pressure in half. I don’t knock it.

      • Kit Ingoldby

        But I bet you don’t make commitments and then consistently let people down.

      • Bob Wallace

        There were three cars ahead of us and it took half an hour to get her order.

  • Transpower

    He was clearly unable to turn the company around. I think most Americans would like to eat more healthful, less processed fast food. It will be interesting to see how the next CEO does.

    • Fighting_Northern_Spirit

      I think most Americans would like to eat more healthful, less processed fast food.
      .
      I don’t know if that’s it. There are regional purveyors of poison that are doing well, such as Tommy’s Original here in Southern California.

  • Tarczan

    “Chick-fil-a franchises, which are clean, neat, and run by polite white people.” Come on, they’re a bunch of Bible thumping racist homo-phobes.

    • texasoysterman

      What’s your point?

      • Tarczan

        I’m just being sarcastic.

        • texasoysterman

          No problem 🙂

  • Depressing, to think that a McDonalds was ever that clean.

    Insofar as McDs commercials, this one is almost as big of a production as that one from the ’80s with Jason Alexander hawking the McDLT. Though weren’t half the commercials in the ’80s loud theatrical productions? Weren’t half the songs in the ’80s V/U meter all the way up to the top noise charades produced by Phil Spector?

    http://www.youtube.com/watch?v=UTSdUOC8Kac

  • D.B. Cooper

    Whatever, Dr. X. McDonalds and their “365 Black Awards” (Al Sharpton was one of the honorees) can kiss my lilly white ___.

  • mikefromwichita

    McD’s would do well to drastically cull its level of black staffing. No more than 1 in 10 at locations hoping to gain White trade would be a good start.

  • Christorchaos

    He was also the genius who didnt settle with the white families whose teenagers were killed by blacks on the parking lot. After an 8-day trial the jury took only 4 hours to find Mickey D’s 98% responsible and award the three plaintiffs $27m.

    “Have Death Your Way”

  • Christorchaos

    The Wall Street Journal has had an interesting series of letters and opinion pieces discussing what is wrong with McDonald’s. Here is an interesting letter from today:

    Restoring the Sagging Golden Arches Again

    McDonald’s clearly has lost focus on creating a positive customer experience.

    February 18, 2015

    In “How to Revive McDonald’s ” (op-ed, Feb. 11), Larry Light presents detailed insight into the issues facing McDonald’s. I grew up going to McDonald’s as a child, and my husband and I frequently went with our own children, often for their birthday parties. But we rarely take our grandchildren there. Compared with other options, McDonald’s clearly has lost focus on creating a positive customer experience. The service is slow and disorganized, with many crew members more interested in talking with each other than with customers. Most important, the restaurants are generally just dirty—from the front counter to the restrooms.

    Last weekend we stopped at a Chick-fil-A off the interstate. It was spotless, the restrooms were clean and stocked with diapers for changing toddlers and the crew was very focused on creating a positive customer experience. We wish McDonald’s the best in its latest turnaround effort.

    Lin Snowa

    Cornelius, N.C.