Apple CEO Tim Cook Is ‘Not Satisfied’ with Employee Diversity

Amit Chowdhry, Forbes, August 13, 2014

Apple recently released its employee diversity report and the numbers are fairly consistent with other tech companies in Silicon Valley. Apple CEO Tim Cook acknowledged that he is “not satisfied” with the numbers and will focus on “advancing diversity.”

In the U.S., Apple’s employees are 55% white, 15% Asian, 11% Hispanic, 7% black, 2% mixed and 9% did not disclose their race in the survey. The diversity report was broken down into three categories, including leadership, technology and non-technology positions. Here is a breakdown of the numbers in terms of race and ethnicity for each category of Apple employees in the U.S.:

– Non-Tech: 56% white, 14% Hispanic, 9% Asian, 9% black, 3% mixed, 9% undeclared
– Tech: 54% white, 23% Asian, 7% Hispanic, 6% black, 2% mixed, 8% undeclared
– Leadership: 64% white, 21% Asian, 6% Hispanic, 3% black, 6% undeclared


Apple has 98,000 employees and 670 retail stores around the world, but the company did not disclose the diversity figures in other countries.

“Apple is committed to transparency, which is why we are publishing statistics about the race and gender makeup of our company. Let me say up front: As CEO, I’m not satisfied with the numbers on this page. They’re not new to us, and we’ve been working hard for quite some time to improve them,” said Cook on the diversity report website. “We are making progress, and we’re committed to being as innovative in advancing diversity as we are in developing our products.”


Over the last few years, Cook has been proactive in increasing executive diversity at the company. Cook promoted Cuban-American Eddy Cue to an executive management position in September 2011. Lisa Jackson, the first African American to serve as the Administrator of the Environmental Protection Agency, was hired by Apple in May 2013 to oversee its environmental efforts. Former Burberry CEO Angela Ahrendts was hired as the head of Apple’s retail stores in October 2013. Earlier this year, Apple promoted Denise Young Smith as the head of human resources. And Sue Wagner, the founding partner and director of BlackRock, was elected to the Apple board of directors last month. {snip}


Here is a promotional video that Apple uploaded as part of the diversity report:


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  • Is anyone other than me starting to think that all this hype about “the lack of diversity” (i.e. Asians are not counted as non-whites) in SV firms is nothing more than manufactured hoopla on the part of SV itself to do “LOOK SQUIRREL!” to keep people’s attention away from all the cheap labor legal immigrants it exploits uses, and how it wants more or even unlimited legal immigrant visas?

    • Reverend Bacon

      I think that SV firms do want that, you’re correct. But I think they’re feeling the “Push” from the BGI to make these noises. They know that if it goes any farther than noisemaking, their stocks will fall faster than the Space Shuttle Challenger, or the space program itself, when diversity was forced into NASA.

    • LHathaway

      I didn’t think of that. But you can bet as part of favoring ‘diversity’ they will be hiring lots of foreigners of color. Sometimes it’s A-OK, and progress, to discriminate against those of color who were Born in this country. As long as a certain number of white men are displaced, or X amount of color is added to the mix, discriminating against those of color born in this nation is apparently just fine.

      • AndrewInterrupted

        There will be a brown flood of H-1B visa locusts.

  • MekongDelta69

    Apple CEO Tim Cook Is ‘Not Satisfied’ with Employee Diversity

    Well damn – He should immediately quit and give his job to any ‘perpetually oppressed minority’ of his choice.

    You talk the talk Timmy. Now, walk the walk, you weasly little hypocrite.

    • AndrewInterrupted

      Oh no, he’ll just shed a few White boys around him, like any good race traitor might. Saw those types of diversity poodles all day long at the defense contractor where I worked for 10 years. Federal agencies and contractors are incubators for institutionalized White race-replacement tactics and strategies.

    • Bon, From the Land of Babble

      Tim Cook is already a member of a “perpetually oppressed victim group”: He is gay.

      That makes him above reproach and gives him the right to feel superior to others of his choosing.

      Cook is NOT the reason Apple has been so successful – he’s NO Steve Jobs.

      And, he just gave us the SELL signal because it won’t be long before Apple starts to decline -although I’d get rid of AAPL based on Tim Cook alone.

      Too bad, Apple makes great products.

      • Homo_Occidentalis

        I’m curious as to what percentage of the 55% “white” group are Hebes like Mr. Cook. Something tells me they aren’t all founding-stock WASPs…

        • Roger Smith

          I’m curious. What makes you think he’s a Hebe? He’s from Mobile Alabama and his last name is Cook–where’s the link to Abraham? Or is Hebe the generic word you use for people more successful than you?

          • AndrewInterrupted

            If your neighbor successfully robbed a bank, would he be more successful than you?

          • kikz2

            there are jews in Mobile… wonder what position his daddy held at the shipyard? that would be a clue…..indeed.. if it’s upper management.. more than likely…. if an engineer or the like.. probably not.

          • benvad

            No, actually he’s remarking about their uncanny ability to push diversity for everyone BUT their own group.

            It has nothing to do with their success, but it does have to do with them pushing their values, needs and WANTS into my sphere.

        • Augustus3709

          They’re chameleons you know. Whites when it’s bad, Jews when it’s good.

        • benvad

          Actually he isn’t Jewish, he’s the worst thing possible.

          • AndrewInterrupted

            Diversity poodle/race traitor

  • guest

    “Apple CEO Tim Cook acknowledged that he is “not satisfied” with the numbers and will focus on “advancing diversity.”

    The reason being because there are still some White employees left. Once all the White employees as well as the Whites in charge of that business who claim to want more diversity like Tim Cook are gone, only then will diversity be achieved because as everyone knows, diversity = no Whites.

    Tim Cook wants more diversity? Then he should have no problem giving up his own job to a nonwhite since he sees advancing diversity as far more important that having a successful business.

    • AndrewInterrupted

      There is a certain innocent bigotry among the grievance industry who dominate HR departments. Maybe it’s more rationalization. HR managers assume White guys, as good as they are, will always land-on-their-feet. I think that’s how they see it, as a win/win. Nobody gets hurt. But, that’s far from the truth.

      They also think all middle-aged White guys are “rich”. And Tim Cook happens to be one of those. He should be the one giving up his job. He is “rich”. But, it will be the guy hanging on by a thread who gets excluded by the upcoming “inclusion” event at Apple. The poor bastard with no box to check. Just the most-qualified.

      HR: “…Just most-qualified? Can’t use you. Any Gay tendencies? No? A shlomo-in-the-woodpile, perhaps? No? Sorry…”

      With all that Marxist bigotry pent up in their ‘useful idiot’ HR brains, they don’t know the real extent of the harm they are causing. HR people will be the first group sent to the camps, if I have my way. They are awful people. Sociopaths.

      • guest

        That would be true karma. White people who betray their fellow Whites the way Tim Cook has by selling them out all for diversity to make themselves look good, only to suffer the same terrible fate they expected their fellow Whites to suffer because they believed that they didn’t have to. Tim Cook is an absolute fool if he thinks the nonwhites he wants hired would ever fight for him and his best interests. He’s nothing but a useful idiot to them and he’ll deserve no sympathy from White people when he loses his own job for the diversity he wanted to advance.

  • anony

    We all know why there is virtually no diversity in the STEM areas. We should ALL stop lying about it.

    • AndrewInterrupted

      Should White people apologize for being good?

      • benvad

        More then likely, you’ll be correct on that assessment.

        • AndrewInterrupted

          Except Obama Bin Laden’s occupation government only talks the “transparency” talk. He doesn’t walk that walk. There will be no final assessment for our review.

    • APaige

      No doubt. How many ‘human resource’ people can you hire? A tech company with 7% Black is already pushing diversity.

      • AndrewInterrupted

        Placing minorities, women, and LGBTQ in HR is the equivalent of the minority occupation government. They can play God there. Which is why 90% of HR departments are members of the grievance industry. And, of course, that’s not a “diversity problem”.

    • Valmont

      An interesting experiment in Diversity: Apple can supplement its existing
      “Designed in California” product line with a parallel group “Designed in Detroit.”
      Then let the market decide!

      • AndrewInterrupted

        The non-diverse Chinese, Korean, and Japanese couldn’t be happier.

  • D.B. Cooper

    You go ahead and diversify, Apple, and watch your products’ quality reduce to the point where a computer from a Mexican flea market will be better quality. I have an old Ipod from 2008, but that was the last thing I bought from Apple. If I see any black CEOs or V.P.s on Apple’s Org. Chart, I WILL boycott that company.

    • Tim_in_Indiana

      And let me guess…you’re buying strictly Android now, right?

  • james AZ

    His dream is APPLE become rotten in future!!!!

  • Luca

    Apple probably spends millions on diversity training, outreach programs, seminars, college recruiting, changing job duties, special accommodations and unique hiring practices designed specifically towards minorities and in the end what do they get? Probably a visit from Jesse Jackson claiming they are racist, (unless of course they pad his pocket.)

  • Lewis33

    Look at that still shot from the Youtube video! Make it black and white and throw them in uniforms and you’ve got a shot from Stalin’s birthday party! “You did enjoy Marshall Stalin’s birthday party, didn’t you comrade?” Enjoy your replacement whitey, enjoy it!

    • D.B. Cooper

      Those weren’t forced. Those people are deep believers in the Big Lie.

    • AndrewInterrupted

      Wait until those White women in the picture realize it’s their turn. Won’t they be surprised. Running out of White boys to persecute. Next!

      • tetrapod

        Ain’t that the truth. White “feminists” have betrayed their own men in favor of a phoney alliance with people of “cullah” in the grievance racket. They don’t understand the time is coming when they’ll just be white bitches to Latron, Satish, Ali, and Lev.

        • AndrewInterrupted

          I noticed that change occurring in the H1-B visa program. I became aware of an Indian woman (dot, not feather) who displaced a White woman in Human Resources recently. That was unheard of just a few short years ago. Up until now, H-1B has been a European-American male replacement vehicle. We are in the next phase of White genocide, I suspect.

  • dd121

    Sure makes me want to buy an Apple.

  • Tim_in_Indiana

    Make no mistake about this…Apple is being targeted solely because they’re the top tech company IN THE WORLD. First it was their overseas labor practices, then their environmental control quality, and now this.

    This is a targeting of Apple solely because they’re successful, probably for the very reason that they’re NOT “diverse.” Apple is being forced to pay lip service to the diversitoids. Every other tech company does the same thing.

    • If my theory above about “look squirrel” isn’t adequate, then it could be nothing more than a conga line of shyster trial lawyers and race industry loud mouths seeing AAPL’s big fat profit margins and trying to worm their way into them.

      • Tim_in_Indiana

        No, I don’t buy that argument at all, because why would a tech firm want to manufacture a controversy against itself in order to distract attention away from another controversy? That’s jumping out of the frying pan into the fire.

  • Fathercoughlin

    I wish EVERY WHITE MALE in that lousy company would walk out today and start a new company!Screw that sissy

  • AndrewInterrupted

    Here’s where the diversity musical chairs start. The White/Persian males will become Persian, the White/Armenian males will become Armenian, the White/Ashkenazi Jewish males will become Jewish, the straight white males with Feminist girlfriends will become LGBTQ–you get the picture. When the music stops–only Republicans left without chairs (if Apple has any Republicans, that is).

  • willbest

    I would short the stock if I actually thought any of these SV firms were serious.

    Incidentally, there are probably a lot of women and minorities from degree mills here in the US that would be perfectly capable at doing what the nitwits in India are doing. Its just better for Google’s image to have no NAMs than to have them and pay them $25-35k, when all their whites and Asians are making 80k+

  • ncpride

    We should just demand he get rid of ALL Whites and Asians, period. Then let’s see how well Apple does. Seriously, why not give this hypocrite exactly what he wants? Sometimes I wish there was a way all White people, whether liberal or not, be zapped all at once off the face of the earth, then come back 5 years later and look at the consequences of our absence. What a hoot that would be!

    • JohnEngelman

      American cities would be crime infested urban jungles. American rivers would be open sewers. The mortality rate would be astronomical.

  • Annabelle Pettyjohn

    how many of the whites are Jews?

    • AndrewInterrupted

      Probably half that 55% is tribe. They are Jewish now.

      Mike Wallace: “I’m not White, I’m Jewish”.

      • Augustus3709

        That Wallace clip with Mr. black-god Freeman says a lot.

        There is a lot of confusion about identity, and “which team” people play for. There were even some blacks calling Donald Sterling a “white supremacist”. Ignorance is not bliss. But I think it’s only fair Jews come out of the closet and announce which team they’re playing for. You see all these “White-passing” Jews adamantly defending the slaughter in Gaza. It says a lot.

        • AndrewInterrupted

          The Israelites should look to South Africa for their fate in the West. People with 60 IQs only recognize skin color, not ideology.

          Ask Ilana Mercer and her Rabbi Dad how the Mike Wallace defense worked for them.

          http //www ilanamercer com/newsite/into-the-cannibals-pot.php

          • Augustus3709

            It’s baffling what the pro-anti-White immigration Jews are thinking. What do they think is going to happen if White civilization falls? For one thing it means no more funding for Israel…which means 100,000,000 angry Arabs looking at Tel Aviv with its pants down. Darn it what’s a “115 IQ” supposed to get you these days?

          • AndrewInterrupted

            Rabbi Mercer and his fellow tribal members were thinking what tribal members in the West are presently thinking. They think that if they control the gold bars, and their compound walls are high enough, the Bantu and Latin locusts will only wipe out the European-Americans. Euro-pean-America is the bane of their existence because they are intelligent malcontents. But, America will go exactly the same way as South Africa. And the anti-White swarms will only gauge skin color when selecting their enemies.

  • JohnEngelman

    I wish one of these CEO’s would stand up and explain why their companies have the racial mix that they do. All they need to do is point out that applicants from some races tend to be more qualified than applicants from other races. They can demonstrate this by publishing applications and resumes, after concealing the names.

  • Caucasoid88

    I demand prompt investigation into the employee demographics of FUBU and Death Row Records.

    Probably still Jews, but whatever.

    • AndrewInterrupted

      Time to implement Affirmative Action quotas in professional sports.

  • Easyrhino1

    Frankly I’m surprised that even 6% of Apple’s tech employees are blacks. I’d wager the majority of that 6% are actually the cream of the crop from Africa vs African Americans.

    • AndrewInterrupted

      Don’t kid yourself. It doesn’t matter if they are African or African-American. There job is to sit at that windowed office and look Black. Maybe they walk around with a piece a paper in their hands once awhile; just to stretch.

  • Veritas

    Sell Apple stock. When you run your company as a social construct and not for profit you are finished.

  • A Freespeechzone

    The bigger question, is Cook willing to LOWER HIS STANDARDS of excellence to achieve ‘diversity’ goals?

    If so….Apple will be toast…..

  • Strichtplatte

    He’s not “gay” he’s a silicone sodomite and she, since he is liberated that way can never make up her minds which toilet to use, is going to think in queer patterns of diversity when she has to make a choice for himself to either stand up or sit down on the toilet seat. If she thinks he is a man then the number one rule for men at appel is to sit when having to pee! But Butt for a woman who is a man butt thinks she is a woman it’s OK to stand and piss all over his self and the toilet seat because the illegal undocumented 12 year old boy who cleans the toilet is doing over time tonight!!! OH! The appelis a sodomite!,! No,No,No,No, it’s a Mac in tosh!!

  • Bernie Grey

    I worked in IT and media production for 30 years. IT is very diverse. Media production, not so much, mostly whites. One thing they had in common was very few blacks. I cannot recall working with a black person in all that time. Why is that so? Lots of books listed on Amren that explain it.

  • AndrewInterrupted

    He’s gay? Oh, he could be a Taliban then. They won’t touch him.

    Yeah, the Feminist Nation and the LGBTQ Nation were getting their people installed all over the place at a defense contractor where I worked for 10 years; installed at the expense of qualified and most-qualified straight, White males. It was a Hillary operation.

    They used the ENDA proposal as their crutch.

    http //en Wikipedia org/wiki/ENDA

  • AndrewInterrupted

    – Non-Tech: 56% white, 14% Hispanic, 9% Asian, 9% black, 3% mixed, 9% undeclared
    – Tech: 54% white, 23% Asian, 7% Hispanic, 6% black, 2% mixed, 8% undeclared
    – Leadership: 64% white, 21% Asian, 6% Hispanic, 3% black, 6% undeclared

    –NBA: 90% Black
    –MLB: 60% Black, 20% Hispanic
    –NFL: 75% Black

    Get right on that, too, Tim Cook.

  • none of your business

    Cook plans to get rid of Whites, replace them with H1b visa indians and asians at $5,000 to $15,000 a year less thus adding millions to the company’s profit and the CEO’s salary.
    300 years ago the protestant clergy preached that replacing Whites with african slaves was good because the slaves became Christians.
    Nowdays, the religion of anti White liberalism preaches that replacement of Whites by non White immigrants is good because diversity employees replace Whites and Whites must be stamped out as Whites are evil.

  • benvad

    Tim Cook should give up his job to a Black if he isn’t content with the amount of diversity. Lead by example Mr. WASP. I don’t care if he’s gay, all that means is he likes having sex with men, it doesn’t affect his White Privilege.

  • none of your business

    ” Probably half that 55% “White” number are imposters like Armenians, Persians,”
    There are virtually no Armenians and especially Persians in computers and engineering. There are a lot of Persians applying for medical school but the White box keeps them out. There are no Persian and Armenian communities in Silicon Valley.

    • AndrewInterrupted

      There are plenty right down the street. I don’t know the mix, nor will we ever know. If they were 90% tribe, would that make you feel better? Make them less White imposters? And I know Persians and Armenians inserted into such positions, here on the east coast. I’m not saying they’re any good, mind you.

  • AndrewInterrupted

    In the actual article, my buddy Sheryl Scamberg spouted here standard social engineering drivel:

    “….Why Is There A Lack Of Women At Tech Companies?

    Facebook COO Sheryl Sandberg recently conducted an interview with USA Today about why tech companies do not have a lot of female employees. Sandberg said that 18% of computer science graduates are female, which is why they are not “getting to 50% of the jobs. We have got to change that,” said Sandberg in the interview….”

    “….We have to change that”, she says. We have to force more square pegs into more round holes. Classic social engineering. The definition of insanity. Sheryl Sandberg is the czarina of Cultural Marxism.

  • AndrewInterrupted

    Ayup, it’s a MUGger shakedown underway.
    MUGger = Minority Underlying Government.

  • withcaution

    So we tolerated a bunch of party crashers getting a free ride and now we’re worried that they aren’t getting enough of the free punch and hors d’oeuvres?

    Clearly whites are not nearly as smart as we give them credit for.

  • withcaution

    Tim Cook is proof that Steve Jobs still couldn’t figure out how to hire a CEO.

  • Paleoconn

    Seems to me that Whites are underrepresented and Asians over. I wonder what the stats are for the tribe members. Whites should take to the streets demanding a higher piece of the apple.