Three former Target employees are suing the retail chain for racial discrimination.

The employees cited an offensive document Target reportedly distributed to managers with reminders that not all Hispanic people eat tacos and burritos, dance to salsa or wear sombreros.

The lawsuit, filed in California, states that the three former warehouse workers were victims of discrimination on the job, and that Target’s ‘Multi-Cultural Tips’ for managers were alone offensive, Courthouse News reported.

The Minnesota-based retail chain gave its distribution warehouse managers a document entitled, ‘Organization Effectiveness, Employee and Labor Relations Multi-Cultural Tips,’ which featured suggestions on how to manage Hispanic employees, according to the complaint.

Those ‘tips’ touched on several Hispanic stereotypes, including food and dress, as well as a reference to Mexicans being of a ‘lower education level,’ the lawsuit states.

The document stated the following, according to the lawsuit:

‘a. Food: not everyone eats tacos and burritos;

b. Music: not everyone dances to salsa;

c. Dress: not everyone wears a sombrero;

d. Mexicans (lower education level, some may be undocumented);

e. Cubans (Political refugees, legal status, higher education level); and

f. They may say ‘OK, OK’ and pretend to understand, when they do not, just to save face.’

The former Target workers, Robert Gonzalez, Bulmaro Fabian and Pedro Garcia-Ayala, also allege that their supervisors were nearly all Caucasians who regularly used racial slurs when talking to Hispanic employees, including ‘Only a “wetback” can work this hard.’

Gonzalez says that after he went to the human resources office to report the problem, his supervisors retaliated, and he and Fabian and Garcia-Ayala were later fired, according to the lawsuit.

A Target spokeswoman released a statement saying, ‘It is never Target’s intent to offend our team members or guests and we apologize. The content of the document referenced is not representative of who Target is.

‘This document, which was used during conversations at one distribution center, was never part of any formal or company-wide training. We take accountability for its contents and are truly sorry.’

Target recently stepped up its marketing to Hispanics, the largest and fastest-growing minority group in the U.S., one that the retailer considers vital customers, the Huffington Post noted.

Target’s CEO Gregg Steinhafel told MPR News in May, ‘We are going to source dominant presentations of Latino and Hispanic merchandise through the entire store. It’s a big effort that we have internally to really stretch ourselves and jump way out in front.’



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  • Good! I really WANT Target to pay up. I want them to keep paying for diversity if they are stupid enough to keep embracing it. Target will probably be dumb enough to raise their prices in order to pay for these lawsuits. The solution for the rest of us is to stop shopping there. I stopped going there because there would be 20 lanes, yet only two registers open, with almost 20 people waiting in each lane.

    • Xerxes22

      Target is another one of those stores that always likes to put photos of shvartzes with shikses in their ads. Their executives just love giving us the finger. They deserve every thing that they get.

    • The__Bobster

      I stopped going there when they dumped Paula Deen. I was already offended by all the multi-culti posters they had hanging on their walls.

      • mobilebay

        Just saw a coco-cola commecial yesterday extolling the virtues of Hispanics. They didn’t bother to say “multi-cultural.” They came right out and built the commercial around Hispanics. I always think that if they are reaching out to Americans, that must include all races who are legal, therefore, when they name a race, they must be courting illegals. No other races have been exalted like the invaders. I never hear commercials or anything else pandering to the French, Germans, Norwegians, etc. Surely we must have other races in this country. Guess it’s because we don’t label ourselves. We prefer being Americans, which the invaders don’t. However, that doesn’t stop the gang ogf eight wanting to give them citizenship – disgusting!

    • OlderWoman

      I went to Target once. Will never go back. The smell of plastic reeked. My allergies kicked up. Learned my lesson.

  • Spartacus

    “f. They may say ‘OK, OK’ and pretend to understand, when they do not, just to save face.”


    Something tells me this is one of those cases…

    • KittyAmerica

      I don’t think they say ok to save face, I think they just don’t care. Mexicans don’t have a sense of shame like Orientals.

      • Spartacus

        “Mexicans don’t have a sense of shame like Orientals.”


        Even dogs have more shame than these dark-skins…

  • Stentorian_Commentator

    And if they did not address cultural differences, Target would be targeted for insensitivity to cultural differences. It’s just another minority power play, we can say dis or dat, but joo can’t, mang!

  • sbuffalonative

    As I always say, damned if you do, damned if you don’t.

    Also, that was one list of stereotypes. Whoever wrote it didn’t have any real contact with Hispanics.

    Robert Gonzalez, Bulmaro Fabian and Pedro Garcia-Ayala, also allege that their supervisors were nearly all Caucasians
    Some people are looking to move up through alternative methods.

    • willbest

      In this case I will say Target lived by the sword and got hit by a sword

      • Johnny99

        More like a machete.

    • The__Bobster

      It works in gubmint. You file a discrimination complaint and you get promoted to make it go away.

    • dukem1

      Nearly all? Huh? Most folks have only one direct supervisor.
      What were the other supervisors? Black? Hispanic? Asian?
      Barrio lottery.

  • CaptainCroMag

    The inside of Target is oddly plastered with pictures of minorities everywhere, yet the clientele are mostly Whites. Most non-Whites love Wal-Mart. Stepping into Wal-Mart in my city is like walking into some third world bazaar, complete with noxious body odors and indecipherable jabbering all around you. Despite Target being a store that promotes leftist ideals, I’d rather have to look at pictures of minorities than deal with the rabble at Wally World.

    • willbest

      Target costs 5-10% more than Walmart

    • Nathanwartooth

      When I go to the Wal-Mart near me, I might as well be taking a portal to South Africa.

      • Talltrees

        I’ve been in Walmarts in five states. Most were out of curiosity. It’s location, location, location and proximity to a Black neighborhood. How far will Blacks and Hispanics travel to a Walmart?

        Visited 5 in Houston. One, located in a nasty neighborhood, was so bad it closed. Guess Walmart decided it was a hopeless case.

        There are three within 20 miles of each other in my area. The one in the middle is called an ‘overflow’ Walmart because the others are so busy. The other two are ten miles from the middle in opposite directions, both supported by Blacks and Hispanics. They are bad! One supported by mostly Blacks is located in a White community. The other Walmart has been unsuccessfully trying to move to a better part of town.

        The store in the middle is supported by 99% middle class Whites. All of the staff is White. It is very nice and clean. Of course, there is a White Lowes next to it. Cracks me up how Lowes follows Walmart around like a puppydog.

        • The__Bobster

          I prefer Lowes over Home Despot. The latter looks like Mexico City, both on the inside, with their Espanol signs, and on the outside, with their illegal alien recruitment areas.

          • dukem1

            That’s really so true. We have both where I live, and Lowes is just so much better. Both places have pretty much all the same stuff, prices, etc.

            HD is just kind of off-putting…Lowes seems businesslike and efficient.

          • OlderWoman

            Home Depot panders to homosexuals.

    • dukem1

      I live in a small community with a big Wal-Mart.
      Go there, as I have, around 10 PM on a Saturday night. Jungle-land.
      Target? We have one..Don’t have the slightest idea why.

      • I try to go to the supermarket as late as I can, at least after 8:30, so it is not jungle-land anymore.


      Speaking of 3rd world take overs. When was the last time any of you guys seen anyone other than black people working at a McDonalds? I don’t go there very often but when my nephew talks me into getting him one of their disgusting cheese burgers. I can’t help but notice that I’ve just entered Lil Zimbabwe.

      • WR_the_realist

        You can still find white employees at some McDonalds but you have to be in the deep, deep, suburbs. The food is still toxic waste, of course.

  • Luca

    I believe these tips were indicating avoidance of these stereotypes. What are these idiots claiming? That the mere mention of the word burrito sends shivers down their spines and scars them for life?

    So many of these idiotic lawsuits are filed because large corporations know it is far better to throw “shut-up and go away” money to the plaintiffs then to fight this in court for 12 years.

    These lawsuits should have to pass a “Reasonable man” test and if found to be frivolous the plaintiffs should be forced pay court costs.

    • MBlanc46

      In Britain, the loser pays court costs, which can be very large. That discourages frivolous lawsuits, although I imagine that it discourages meritorious ones as well.

  • dd121

    Hey, Kmart shoppers, over here on aisle 8 are the newest winners of the Mexican ghetto lottery!

  • Talltrees

    This is one more symptom we can add to a long list of symptoms our Founding Fathers warned would destroy us if immigrants with dissimilar cultures were permitted into the country.

    Let these immigrants continue to tax our patience. Mine is at the breaking point now. When will Whites say, “Enough?” When will we rebel?

  • So CAL Snowman

    I see they are playing the burrito lottery.

  • Johnny99

    Maybe Target should follow McDonald’s lead and declare themselves 365Chicano, or 365Mestizo, or 365Undocumented Worker.

    • mobilebay

      I’m old enough to remember when all these jobs were held by mainly white teens. Now they can’t get a foot in the door as long as we have businesses who want a multi-cultural “atmosphere.” At least, one must be bilingual to even be considered.

  • Rick Brooks

    Whenever I look at televised or print ads for Target or flip through one of their circulars I always see oodles of blacks, mestizos and Asians staring back at me. If you go to their stores you’ll encounter the same thing when it comes to their posters and the like. So now that diversity has bit them in the #%& I can’t say I feel even remotely bad for them.

    • The__Bobster

      As I recall, they chased the White Salvation Army bell ringers away from their front doors.

  • The__Bobster

    The former Target workers, Robert Gonzalez, Bulmaro Fabian and Pedro Garcia-Ayala, also allege that their supervisors were nearly all Caucasians who regularly used racial slurs when talking to Hispanic employees, including ‘Only a “wetback” can work this hard.’

    It’s best to avoid noticing or mentioning minorities. They can even turn praise into an insult, an insult that can be financially beneficial. It would be even better if we didn’t have to hire them in the first place.

  • JDInSanDiego

    They don’t wear sombreros here but they definitely eat tacos and burritos and dance to salsa.

    I went to a Walmart for the second time in my life a few months ago and asked a worker wear the razors were. She responded with some gibberish in Spanish so I walked away.

    Target, in San Diego at least, is full of hot white women. It’s nice to stop in and just browse once in a while.

    • DWL women love Target.

  • Greg Thomas

    I love it when diversity backfires! The best way to “manage” hispanics is by not hiring them!

  • Greg Thomas

    Why is Target hiring “undocumented” invaders. Isn’t that against the law?

  • IstvanIN

    their supervisors were nearly all Caucasians who regularly used racial slurs when talking to Hispanic employees,

    Lie, lie lie. In this day and age no white supervisor would use a racial slur. Ghetto lottery is all they want.

    • dukem1

      So true…There’s an entire industry devoted to providing training on how one must conduct oneself in the workplace, if for no other reason than to avoid stuff like this.

      Typically, what happens is people work together for a while, and start to get a little fast and loose with the rules…We’re all friends here and everything…then someone doesn’t get the promotion they expected, or the day off they wanted, and all of a sudden it’s a hostile work enviroment! Institutional racism! …Cha-Ching!!!!!

  • FourFooted_Messiah

    “Only a wetback can work so hard” – isn’t that a slur against American workers?!