A California senator is threatening a boycott against homebuilding supply chain Lowe’s after it pulled advertising from the reality TV show “All-American Muslim.”
Despite what many call a “positive portrayal” of Muslim life, the show has come under protest recently, prompting Lowe’s to cut its ads after the Florida Family Association called on members to email the program’s advertisers.
“Lowe’s has received a significant amount of communication on this program, from every perspective possible. Individuals and groups have strong political and societal views on this topic, and this program became a lightning rod for many of those views. As a result we did pull our advertising on this program,” the company said in a statement Saturday.
“We believe it is best to respectfully defer to communities, individuals and groups to discuss and consider such issues of importance.”
South Bay state Senator Ted Lieu (D-Torrance) sent a letter to the company’s CEO Saturday saying the company’s move is un-American and undermines efforts by the Muslim community to improve public understanding of one of the world’s largest growing religious communities.
The conservative Florida Family Association cheered Lowe’s decision. The group called the TLC show “propaganda that riskily hides the Islamic agenda’s clear and present danger to American liberties and traditional values.”