Posted on September 7, 2011

The NAACP Believes a High School Football Game Sign Reading “You Mad Bro?” Was Racial Intimidation

Jeff Greenwell, Business Insider, September 7, 2011

Really America…really? Has it come to this, that the word “bro” is considered to be racist, even when it’s used as part of an Internet meme that’s been around for years?

Apparently it has, at least in parts of Ohio. Near the end of a high school football game between Kirtland and Painesville Harvey, a group of Kirtland students and parents raised a sign that read “You Mad Bro?” which, for the uninformed, is a popular meme designed “to make a raging person rage even more by asking the most ironic question,” as per the Urban Dictionary.

Some people took offense to the sign, not because it was a show of poor sportsmanship, but because of it’s racial undertones.


From Fox 8 Cleveland…

“At the conclusion of the game, some of their students and parents put up a sign that we believe was racial intimidation, ethnic intimidation,” said Roderick Coffee, president of the Lake County chapter of the NAACP, who was also at the game.



The school plans on conducting a full investigation. Let’s hope all they find is that people have become way too sensitive in this PC driven day and age.