Posted on September 7, 2011

The NAACP Believes a High School Football Game Sign Reading “You Mad Bro?” Was Racial Intimidation

Jeff Greenwell, Business Insider, September 7, 2011

Really America…really? Has it come to this, that the word “bro” is considered to be racist, even when it’s used as part of an Internet meme that’s been around for years?

Apparently it has, at least in parts of Ohio. Near the end of a high school football game between Kirtland and Painesville Harvey, a group of Kirtland students and parents raised a sign that read “You Mad Bro?” which, for the uninformed, is a popular meme designed “to make a raging person rage even more by asking the most ironic question,” as per the Urban Dictionary.

Some people took offense to the sign, not because it was a show of poor sportsmanship, but because of it’s racial undertones.


From Fox 8 Cleveland…

“At the conclusion of the game, some of their students and parents put up a sign that we believe was racial intimidation, ethnic intimidation,” said Roderick Coffee, president of the Lake County chapter of the NAACP, who was also at the game.



The school plans on conducting a full investigation. Let’s hope all they find is that people have become way too sensitive in this PC driven day and age.

15 responses to “The NAACP Believes a High School Football Game Sign Reading “You Mad Bro?” Was Racial Intimidation”

  1. Anonymous says:

    Perhaps we could prevent future racism by cutting out the tongues of white people at birth.

  2. Justin says:

    It’s amazing how the NAACP likes to latch onto these non-issues and chooses to ignore real issues like flash mobs and test scores.

  3. Tim in Indiana says:

    The phrase “You Mad Bro?” sounds like a clear example of ebonics to me, so it must have been a case of intimidation by whatever black or blacks first coined it and made it popular enough to become an Internet “meme” in the first place. What goes around comes around.

  4. Hirsch says:

    Anyone who remembers the incident in which a young white male was tasered by the police and shouted “Don’t tase me bro!” will also remember that bro is essentially an innocuous bit of slang that usually flies from the lips of Southern Californian whites.

    The NAACP should realize that the louder and more frequently they cry wolf, the more they damage whatever shred of credibility they may have once enjoyed. Even the dullest man will only fall for the banana in the tailpipe so many times.

  5. sbuffalonative says:

    Since we are told Whites are racists, it follows that anything Whites say would be racist.

    Why do blacks torture themselves by demanding to be around us?

  6. SF Paul says:

    I saw this on the TV news and when the NAACP representative was asked if this was racist, he replied very convincingly that it was racist. Now I know that the next time someone calls me “bro” that they are racist and I should tell them it offends me. It seems that blacks will grasp at any straw to claim oppression.

  7. HH says:

    Aw…those poor, delicate oh-so-sensitive black “youth.” How ever will they endure such wicked “intimidation?” Perhaps if they form into a “flash-mob,” go rob a few stores and violently attack innocent whites they will feel better.

  8. Anonymous says:

    U mad, NAACP?

  9. Tom in MI says:

    These blacks were not intimidated, blacks are seldom intimidated by whites. The blacks did not like being mocked and are now trying to criminalize the actions of the white people who taunted them. In our left wing police state they may be successful.

  10. E-Nomad says:

    Wouldnt be the first time a harmless internet meme suddenly got called RAAAACIST.

    I remember “Pools Closed” got some fire when some random kid placed a sign bearing the meme outside a closed pool. It had an image of an affluent looking black man with an afro, crossing his arms. The image typically associated with it.

    The usual suspects blew a gas-git.

  11. olewhitelady says:

    The NAACP, as an obsolete and irrelevant institution, is desperate for attention and latches onto everything that even remotely might smack of racism. The incident described will probably be “investigated” and then dropped.

    To avoid accusations of racism, whites must not in any way allude to something that could be construed as black-related, even if it’s flattering. And then, whites can just as easily accused of racism when there’s not the slightest hint of anything black in their words.

    Organizations like the NAACP know they can make whitey jump–or at least pretend to jump. The liberal media will cover the uproar, and then no more will be heard of it.

  12. Guilty Liberal says:

    “It’s amazing how the NAACP likes to latch onto these non-issues and chooses to ignore real issues like flash mobs and test scores.”

    Bingo. It’s a way of changing the subject, right?

  13. rockman says:

    They are trying to intimidate whites by this stupidity. the more they can make whites feel guilt and on the run the more power they get over us. It is time white people call such actions reverse racism which it is . Stop hanging on every word the black folk say and simply tell them to go to hell. Stop being a professional victim for them

  14. Anonymous says:

    “Bro” is a frat-boy synonym for “dude.” I’ve never heard a black call someone “bro” unless mocking white slang, usually with a surfer accent. To blacks “bro” is not short for “brother” which they use synonymously with that other dirty little word we must not mention in public…

  15. Anonymoose says:

    The term “bro” is just street slang, a greeting between male persons who are in friendly regard. Probably, it was introduced into the general languages by blacks, then adopted by hipsters, beatniks and hippies.

    As noted in these comments, apparently it is used as slang by fraternity types as well.

    Does the fact that a slang term is perceived as originating in African-American society make its use racist long after after it has become part of the general language? Eh, bro?

    Anyway, I thought diversity was supposed to make us (culturally) richer.