Posted on September 28, 2011

African-American Smartphone Penetration Higher

MarketingCharts, September 27, 2011

African-Americans own smartphones at a rate higher than Americans overall, according to [download page] a report released in September 2011 by The Nielsen Company. Data from “The State of the African-American Consumer” indicates 44% of US African-American adults owned smartphones in Q1 2011, 22% higher than 36% among the overall population.

In addition, African-Americans ages 25-34 have the highest penetration rate of all (53%), followed by ages 18-24 (51%). {snip}

African-Americans Talk on Smartphones 2X Rate of Whites

Nielsen analysis indicates African-Americans tend to use phones primarily for talking and texting. African-Americans talk an average of 1,298 minutes a month, more than twice that of white Americans, who talk an average of 606 minutes a month.


Pew: Non-Whites Text More than Whites

Non-whites text more often than whites, according to data released by the Pew Research Center in September 2011. Non-Hispanic blacks average 70.1 texts a day, which is 43% more than the Hispanic average of 48.9 texts per day and 125% more than the non-Hispanic white average of 31.2 texts per day.