Todd Wright, WTVJ-TV (Miami), May 25, 2010
If you are looking for a way to beat Arizona’s new immigration law, look no further than Miami’s new Gringo Masks.
The product is simple. Choose from a cut out of a blue-eyed, sandy hair-colored white guy or a green-eyed, blond haired white woman.
Cut the face to fit yours. Poke out the eyes. And presto! You don’t look like a “suspicious, potentially illegal” alien. Rubber band or green card not included.
The Gringo Mask was not created for profit, says Zubi [Zubi Advertising, a Miami advertising agency] execs, but for purpose. It’s one of the nation’s leading Hispanic advertising agency’s ways of showing it disapproves of Arizona’s new law.
Now we could see how some might find the mask offensive–kind of along the lines of the infamous “Illegal alien with green card” Halloween costume of last year.
But Zubizarreta and her brother, Joe, said with traditional protests like marches and boycotts already in full swing, the Gringo Mask was another direct way of getting the message across.
“The spirit in which we conceived Gringo Mask,” Zubizarreta said, “was not to offend anyone. We wanted to start a dialogue.”
The Gringo Mask, along with instructions in Spanish and English, can be found at www.gringomask.com