Nigeria Re-Brands to Shed Chaotic Image

Camillus Eboh, Reuters, March 19, 2009

Nigeria is hoping a new patriotic slogan emblazoned on T-shirts and baseball caps can restore self-confidence and overturn its battered reputation.

Africa’s most populous nation is known for corruption, is poor despite decades of oil production and is increasingly used as a drug transit route and for e-mail scams and online fraud.

Under the slogan “Nigeria: Good People, Great Nation,” Nigeria hopes to eschew that image and “entrench a culture of moral re-armament,” President Umaru Yar’Adua said in a speech.


But many Nigerians wear their country’s reputation for mayhem and chaos as a mark of pride–if you can survive Nigeria, you can survive anywhere, they say.


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