Shankar Vedantam, Washington Post, January 20, 2008
A comprehensive review of 31 years of data from 830 mid-size to large U.S. workplaces found that the kind of diversity training exercises offered at most firms were followed by a 7.5 percent drop in the number of women in management. The number of black, female managers fell by 10 percent, and the number of black men in top positions fell by 12 percent. Similar effects were seen for Latinos and Asians.
The analysis did not find that all diversity training is useless. Rather, it showed that mandatory programs—often undertaken mainly with an eye to avoiding liability in discrimination lawsuits—were the problem. When diversity training is voluntary and undertaken to advance a company’s business goals, it was associated with increased diversity in management.
Today, U.S. businesses spend from $200 million to $300 million a year on diversity training, but the new study is one of the first attempts to systematically analyze its impact. What it found is that programs work best when they are voluntary and focus on specific organizational skills, such as establishing mentoring relationships and giving women and minorities a chance to prove their worth in high-profile roles.
“When attendance is voluntary, diversity training is followed by an increase in managerial diversity,” said Alexandra Kalev, a sociologist at the University of Arizona, who led the research. “Most employers, however, force their managers and workers to go through training, and this is the least effective option in terms of increasing diversity. . . . Forcing people to go through training creates a backlash against diversity.”
Kalev said many trainers and executives told her they were not surprised by her findings. What this means, she said, is that many companies are not just pursuing poor policies, but are doing so even though their own experts know the training is ineffective or counterproductive.
Several experts offered two reasons for this: The first is that businesses are responding rationally to the legal environment, since several Supreme Court rulings have held that companies with mandatory diversity training are in a stronger position if they face a discrimination lawsuit. Second, many companies—with the implicit cooperation of diversity trainers—find it easier to offer exercises that serve public relations goals, rather than to embrace real change.
Kalev’s latest research, which is not yet published, is the second comprehensive analysis that she and her colleagues have done. Her initial study, published in 2006 in the American Sociological Review when she was at the University of California at Berkeley, was the first systematic assessment of diversity training. It found that such training had minimal benefits.
Her new work sought to tease apart what works from what does not. Both studies compared reports that companies filed with the federal Equal Employment Opportunity Commission about the number of women and people of color in management positions with survey data about whether the firms offered diversity training.
All companies with more than 100 workers and federal contractors with more than 50 workers must submit the EEOC reports. To encourage participation in her survey, Kalev promised not to disclose the names of the companies.
“Executives must treat diversity like any other business goal and put someone in charge,” Kalev said. When companies believe diverse workplaces give them a competitive advantage, they go beyond cosmetic changes. Companies that appointed task forces with the authority and responsibility to increase diversity in top jobs saw the number of female managers increase by 14 percent, the number of black women rise by 30 percent and the number of black men rise by 10 percent.
Frank Dobbin, an organizational sociologist at Harvard and one of Kalev’s co-authors, said narratives about interpersonal conflict that are sometimes featured in “sensitivity training” can be counterproductive. For one thing, he said, they upset many people, who then actively resist change. But more important, he said, they downplay the importance of organizational structure in embracing—or resisting—long-term change.
Women and minorities often fail to get ahead, he said, because people tend to form social groups with others who are like themselves—and many managers are simply unaware of the talent in their own organizations. Policies that require or explicitly encourage managers to meet with subordinates in different departments can alert managers to talented employees with different social and ethnic backgrounds and help younger employees figure out what they need to do to get ahead.