It seems that these days, wracked by guilt at the humanitarian crisis it has created in the Middle East, the West has turned to Africa for redemption.
Idealistic college students, celebrities such as Bob Geldof, and politicians such as Tony Blair have all made bringing light to the dark continent their mission.
This is the West’s new image of itself: a sexy, politically active generation whose preferred means of spreading the word are magazine spreads with celebrities pictured in the foreground, forlorn Africans in the back. Perhaps most interesting is the language used to describe the Africa being saved. For example, the Keep a Child Alive/”I am African” ad campaign features portraits of primarily white, Western celebrities with painted “tribal markings” on their faces above “I AM AFRICAN” in bold letters. Below, smaller print says, “help us stop the dying.”
Such campaigns, however well intentioned, promote the stereotype of Africa as a black hole of disease and death. News reports constantly focus on the continent’s corrupt leaders, warlords, “tribal” conflicts, child laborers, and women disfigured by abuse and genital mutilation. These descriptions run under headlines such as “Can Bono Save Africa?”
There is no African, myself included, who does not appreciate the help of the wider world, but we do question whether aid is genuine or given in the spirit of affirming one’s cultural superiority. My mood is dampened every time I attend a benefit whose host runs through a litany of African disasters before presenting a (usually) wealthy, white person, who often proceeds to list the things he or she has done for the poor, starving Africans. Every time a Hollywood director shoots a film about Africa that features a Western protagonist, I shake my head—because Africans, real people though we may be, are used as props in the West’s fantasy of itself. And not only do such depictions tend to ignore the West’s prominent role in creating many of the unfortunate situations on the continent, they also ignore the incredible work Africans have done and continue to do to fix those problems.
Why do the media frequently refer to African countries as having been “granted independence from their colonial masters,” as opposed to having fought and shed blood for their freedom? How is it that a former mid-level US diplomat receives more attention for his cowboy antics in Sudan than do the numerous African Union countries that have sent food and troops and spent countless hours trying to negotiate a settlement among all parties in that crisis?
. . . I hope people will realize Africa doesn’t want to be saved. Africa wants the world to acknowledge that through fair partnerships with other members of the global community, we ourselves are capable of unprecedented growth.