Posted on February 9, 2007

Stakes Get Higher For Geno’s

Andrew Maykuth, Philadelphia Inquirer, Feb. 9, 2007


The Philadelphia Commission on Human Relations notified Geno’s owner Joey Vento this week that it had found probable cause that his sign urging patrons to order in English is discriminatory. The next step is to schedule a hearing to settle the dispute or to escalate the charges against the owner of the South Philadelphia sandwich stand.

Vento, who argues that the sign expresses opinions protected by the First Amendment, has enlisted the support of the Southeastern Legal Foundation, a conservative public-interest law firm in Atlanta that last year won a settlement for an Ohio bar owner who faced similar charges.


National news coverage last summer of the controversy brought an outpouring of support for Vento. Weiss said Vento will refuse to remove the sign in his Ninth Street shop that features an American flag and an eagle with the statement: “This is America. When ordering, please speak English.”

Vento says he has never actually denied service to any patrons who were unable to communicate in English, and so, he contends, he can’t be prosecuted for discrimination.

The Human Rights Commission apparently is alleging Vento violated a section of the city’s Fair Practices Ordinance that prohibits the owner of a public accommodation from putting up a sign aimed at “any specific group” to make its members feel discriminated against or unwelcome.

“A lot hinges on perception,” said W. Nick Taliaferro, executive director of the commission.