Republican Mayor Michael Bloomberg is targeting Latino voters with the first television advertisements of his re-election campaign, which feature him speaking entirely in Spanish.
The ads unveiled Tuesday begin a bilingual blitz expected to continue for several days, highlighting themes like the city’s reviving economy, safe streets and better schools. Ads in English are scheduled for later this week.
The two Spanish spots, 30 and 60 seconds long, show uplifting city scenes like children on playgrounds and construction workers mixed with urban images of skyscrapers and police officers with handcuffs. Bloomberg, who has a Spanish tutor, trades lines with the female voiceover.
Bloomberg campaign manager Kevin Sheekey said this is the first citywide campaign to begin its television ads in a language other than English.
“Others may write off the Latino vote or take it for granted, but Mike Bloomberg is putting the people and the resources in place to be able to ask all New Yorkers for their votes,” Sheekey said.