Posted on March 25, 2009
Nigeria Re-Brands to Shed Chaotic Image
Camillus Eboh, Reuters, March 19, 2009
Nigeria is hoping a new patriotic slogan emblazoned on T-shirts and baseball caps can restore self-confidence and overturn its battered reputation.
Africa’s most populous nation is known for corruption, is poor despite decades of oil production and is increasingly used as a drug transit route and for e-mail scams and online fraud.
Under the slogan “Nigeria: Good People, Great Nation,” Nigeria hopes to eschew that image and “entrench a culture of moral re-armament,” President Umaru Yar’Adua said in a speech.
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But many Nigerians wear their country’s reputation for mayhem and chaos as a mark of pride–if you can survive Nigeria, you can survive anywhere, they say.