Posted on December 6, 2021

Gen Z Has Declared Blond Hair as ‘Cheugy’ and Untrendy

Samantha Ibrahim, New York Post, November 15, 2021


{snip} Gen Z has struck again, now declaring that blond hair is outdated and darker shades are in.

TikTokers have taken to the platform to proclaim that the bright-colored hue is “cheugy” and being an “expensive brunette” is now the only way to go. The term “cheugy,” mainly used by the younger generation, has been described as something that is untrendy or unstylish.

Model Alyssa Lorraine shared a video showing her blond locks twisted into soft braids and explained she dyed her hair back to its original color. However, now her real honey hue isn’t trendy.

“Went back to blonde after hiding my natural color [and] dying it crazy colors for 17 years. Now blonde is cheugy,” she wrote in her clip.

A user who goes by The Digital Fairy asked her viewers in a video, “Is blonde cheugy?,” noting that A-listers such as Gigi Hadid, Florence Pugh and Hailey Bieber have ditched their straw-colored ‘dos and gone brunette in recent weeks.

“Being blond can get pretty expensive and [roots] became a big trend after the financial crisis of 2008,” she added, citing additional evidence in an i-D magazine article about the “recession roots” style craze. {snip}

She also noted the i-D article suggested that diversity and inclusion could play a part, wondering if “the trend away from blond may also be a trend towards more diverse beauty ideals.”