Public University Spends $16K on Campaign to Warn Students to Watch What They Say

Samantha Audia, College Fix, February 9, 2015

Dozens of posters plastered across the University of Michigan caution students not to say things that might hurt others’ feelings, part of a new “Inclusive Language Campaign” at the state’s flagship public university that cost $16,000 to implement.

Words declared unacceptable through the campaign include “crazy,” “insane,” “retarded,” “gay,” “tranny,” “gypped,” “illegal alien,” “fag,” “ghetto” and “raghead.” Phrases such as “I want to die” and “that test raped me” are also verboten.

University spokesman Rick Fitzgerald told The College Fix in an email the campaign aims to “address campus climate by helping individuals understand that their words can impact someone and to encourage individuals to commit to creating a positive campus community.”

Students have been asked to sign a pledge to “use inclusive language” and to help their peers “understand the importance of using inclusive language,” according to campaign materials.

Though only in existence for one semester, the Inclusive Language Campaign has maintained a strong presence throughout the university. Students roaming the campus frequently encounter posters of all sizes reminding them: “YOUR WORDS MATTER,” and asking questions such as: “If you knew that I grew up in poverty, would you still call things ‘ghetto’ and ‘ratchet’?”

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ILC’s Facebook page includes a variety of inclusion-based material, inspirational quotes, personal stories, and even a video that details how to address a person by the correct pronouns. It operates in conjunction with two other campuswide initiatives, Expect Respect and Change It Up!, both of which emphasize inclusive words in and out of the classroom.

Students living in university housing are urged to take part in a Change It Up! workshop, which “brings bystander intervention skills to first-year housing residents for the purpose of building safe, inclusive, and respectful communities.”

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