When I was a kid, I knew two different Santa Clauses. The first had a fat belly, rosy cheeks, a long white beard, and skin as pink as bubble gum. He was omnipresent, visiting my pre-school and the local mall, visible in all of my favorite Christmas specials.
Then there was the Santa in my family’s household, in the form of ornaments, cards, and holiday figurines. A near-carbon copy of the first one—big belly, rosy cheeks, long white beard: check, check, check. But his skin was as dark as mine.
Seeing two different Santas was bewildering. Eventually I asked my father what Santa really looked like. Was he brown, like us? Or was he really a white guy?
My father replied that Santa was every color. Whatever house he visited, jolly old St. Nicholas magically turned into the likeness of the family that lived there.
In hindsight, I see this explanation as the great Hollywood spec script it really is. (Just picture the past-their-prime actors who could share the role. Robert De Niro! Eddie Murphy! Jackie Chan! I smell a camp classic.) But at the time, I didn’t buy it. I remember feeling slightly ashamed that our black Santa wasn’t the “real thing.” Because when you’re a kid and you’re inundated with the imagery of a pale seasonal visitor—and you notice that even some black families decorate their houses with white Santas—you’re likely to accept the consensus view, despite your parents’ noble intentions.
Two decades later, America is less and less white, but a melanin-deficient Santa remains the default in commercials, mall casting calls, and movies. Isn’t it time that our image of Santa better serve all the children he delights each Christmas?
Yes, it is. And so I propose that America abandon Santa-as-fat-old-white-man and create a new symbol of Christmas cheer. From here on out, Santa Claus should be a penguin.
That’s right: a penguin.
Why, you ask? For one thing, making Santa Claus an animal rather than an old white male could spare millions of nonwhite kids the insecurity and shame that I remember from childhood. Whether you celebrate the holiday or not, Santa is one of the first iconic figures foisted upon you: He exists as an incredibly powerful image in the imaginations of children across the country (and beyond, of course). That this genial, jolly man can only be seen as white—and consequently, that a Santa of any other hue is merely a “joke” or a chance to trudge out racist stereotypes—helps perpetuate the whole “white-as-default” notion endemic to American culture (and, of course, not just American culture).
And, with a penguin Santa, much Christmas folklore can remain unchanged. Being a penguin, Santa Claus can still reside in a snowy homeland—though for scientific accuracy we’ll need to move him from the North Pole to the South. He can still rock a fake white beard and red suit if he chooses. Since penguins can’t fly, Rudolph and his fellow reindeer will remain a crucial element to getting the job done on Christmas Eve. You may have even spotted a penguin here and there already among the holiday books and Christmas kitsch.
So let’s ditch Santa the old white man altogether, and embrace Penguin Claus—who will join the Easter Bunny in the pantheon of friendly, secular visitors from the animal kingdom who come to us as the representatives of ostensibly religious holidays. It’s time to hand over the reins to those deer and let the universally beloved waddling bird warm the hearts of children everywhere, regardless of the color of their skin.