An online hoax that falsely suggests McDonald’s discriminates against African-American customers is causing a PR headache for the Golden Arches.
Over the weekend, the photograph above circulated widely on the internet. The image shows what looks like an official McDonald’s notice in the window of a restaurant, telling customers that blacks will be charged $1.50 extra “as an insurance measure due in part to a recent string of robberies.”
Many internet users retweeted the photo, using the words “Seriously McDonald’s,” to express their disapproval of the burger chain.
In response, McDonald’s sent a tweet of its own on Saturday: “That pic is a senseless & ignorant hoax McD’s values ALL our customers. Diversity runs deep in our culture on both sides of the counter.”
It’s not clear who created the hoax image. It appears to have first showed up on the popular 4chan message board, and it was posted last year on an anti-McDonald’s blog.