Poll: Minority Groups Favor Ethnic Media
| AR Articles on Balkanization |
|---|
| Why Nations Fight (Jan. 1991) |
| The Nation We Are Becoming (Dec. 1991) |
| Separation: Is There an Alternative? (Feb. 1995) |
| Prospects for Racial and Cultural Survival (Mar. 1995) |
| The Preservationist Imperative (Jun. 1995) |
| Search AmRen.com for Balkanization |
| More news stories on Balkanization |
LOS ANGELES—Nearly half the country’s Hispanics, Asian Americans and other minorities prefer ethnic newspapers, television and radio to mainstream media, according to a poll released Tuesday.
Outlets from Korean-language dailies to Spanish-broadcasting powerhouse Univision Communications Inc. attract 45 percent of adults in major minority groups, or about 29 million people nationwide, at least several times a week over their mainstream counterparts, a poll commissioned by the nonprofit New California Media shows.
Overall, ethnic media reach approximately 80 percent the groups studied—about 51 million people, or a quarter of the U.S. adult population.
“This is something that is growing like a giant hidden in plain sight,” said Sandy Close, executive director for NCM, a nationwide association of more than 700 ethnic media groups.
{snip}
(Posted on June 8, 2005)